Panopto Slashes Cost Of Video Captioning

Captions Are Increasingly Essential to Making Video Content More Accessible Panopto, a leading video platform provider for businesses and universities, announced dramatically lower prices for its Section 508-compliant video captioning services. The company's captioning services now cost as little as $1.00 per minute including a service level agreement (SLA) for turnaround time, ADA-compliant accuracy, and a support team that can answer questions and respond to tickets. Panopto is the first vendor to offer this level…

Interview with Anne Gretland, CEO, FotoWare

"Digital innovation is about how we no longer have to do many small tasks to get the job done or to make something happen." Tell us about your role and how you got here. What inspired you to be part of FotoWare? I fell in love with technology when I started working for Microsoft in 1998. I had never before experienced such a passion for technology or seen up close how technology so fundamentally can affect our everyday lives. That’s when knew I belonged in the IT-world, and I have never looked back. It is important for…

TechBytes with Wailin Wong, Host, Basecamp

Wailin Wong Host, Basecamp Audio marketing is growing in popularity and it could be a very important aspect of your content marketing in 2018 and beyond. In this interview, Wailin Wong, an audio content marketer/podcast host at Basecamp, tell us what audio content strategies and benchmarks you should follow to make podcasts more relevant and engaging. Tell us about your role at Basecamp and how you arrived at this position? I co-produce and host Basecamp’s podcast, Rework, based on Jason Fried…

Time For Better Browsing UX: Google’s Chrome 66 Puts A Vigil On Autoplays

The New Feature in Chrome 66 Blocks Autoplays on Sites Automatically For long, browsing experiences turned bitter with unwanted auto-plays on site or page visits. Internet enthusiasts can now breathe a sigh of ‘autoplay relief’. The latest Chrome browser by Google – Chrome 66, is the reason for the relief. Chrome 66 brings a much-appreciated feature in which it shuts autoplay videos on sites as it automatically blocks them. The idea surfaced in January and is now a reality. Chrome 66 has additional features apart from…

Atlas Protocol – New Blockchain Advertising Project by xGoogler Blockchain Alliance

Former Google Engineers Cheng Li and Duran Liu Announced the Launch of Blockchain Advertising Project, Atlas Protocol, a Decentralized Digital Marketing Protocol Built on the Nebulas Public Blockchain Last week New York City saw the launch of Atlas Protocol, a new blockchain advertising project by xGoogler Blockchain Alliance (GBA). A first application-layer protocol developed by Nebulas, Atlas Protocol, leverages the open source blockchain platform’s decentralized PageRank algorithm. The Vision Duran Liu, the…

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA's Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United States Brand USA, the destination marketing organization for the United States, announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres…

Adobe Acquires Sayspring to Bring Voice-Based Digital Experience to Life

Sayspring'Pricing Plans Will See a Major Overhaul, Will Release New Updates in the Future Adobe is all set to enhance its voice-based technology with Sayspring. The New York-based, year-old startup allows creators to design voice applications without coding. This will prove beneficial for Adobe’s future plans. “We have been actively experimenting with voice interfaces across our product offerings over the past few years, and we’re excited to take the next step forward with the acquisition of Sayspring, Inc.,” said…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

Substantial Market Potential Stimulates Additional $6 Million Funding Round For OnQ

onQ's Clients Compass from 1000 Publishers, Content Providers and Organizations to Egypt's Ministry of Education, Latter Through a Partnership with Imagine Education onQ is an innovative platform that humanizes the digital experience and modifies the connection of how consumers and organizations interact in the digitalized ecosystem. The company announced the closing of an early second stage equity financing, totaling to $6 million. Also Read: onQ Secures $7M Funding In Early Stage Financing Round The same group of…

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary of its incubator program. Designed to rapidly test and unlock new ad capabilities across emerging channels, The SteelHouse Innovation Hub has successfully launched hundreds of campaigns over dozens of new channels for both brands and agencies. "Today's advertising landscape poses a challenge to every marketer and media buyer coordinating campaigns across…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Cloud-Based Converged Conferencing Services Continue to Take Market Share From Standalone Applications: Global UCC Industry Outlook 2018

Workflow Integrations Begin to Unlock Next-Level Value, says A Report Buyer Study The UCC industry continues to evolve under the impact of multiple socio-economic and technology trends. Accelerating cloud communications services adoption (more than 25 percent globally) continues to stall investments in premises-based equipment. A study conducted by Report Buyer, a leading industry intelligence solution that provides all market research reports from top publishers, published the Global UCC Industry Outlook 2018, recently.…

Adobe Creative Cloud Empowers Creatives to Thrive in the Video Age

New Release Accelerates Workflows for Color, Graphics, Animation and Audio with Adobe Sensei Ahead of the 2018 NAB Show, Adobe announced a major update in Adobe Creative Cloud, giving video professionals new tools to automate and expedite time-consuming production tasks without sacrificing creative control. Available now, the updates include powerful new capabilities for refining color, creating graphics and crafting audio, along with enhanced VR tools, improved collaboration, integration with Adobe Stock and advanced…

Interview with Eric Bisceglia, VP, Go-to-Market, Voysis

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms present." Tell us about your role and how you got here. What inspired you to be part of a Voice AI company? My entire career has been focused on building products and marketing them. I cut my teeth at EMC Corporation where I spent most of my time on new product launches. At LogMeIn, I was involved in building and launching a number of the company’s new product initiatives, like join.me.…

Tunity Strengthens Leadership Team with Former Nielsen and MGM Heavyweights to Build Analytics Product

Tunity Strengthens Leadership Team with Former Nielsen and MGM Heavyweights to Build Analytics Product Tunity, the first application of its kind which allows users to hear live audio from muted televisions directly on their mobile devices, announced two new appointments to its leadership team. Bruce Tuchman and Paul Lindstrom have joined Tunity as President of Sales and Head of Research and Analytics, respectively. Tunity is committed to growing the company after its recent Series A, and the addition of high-level…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Cognitiv Taps Marketing Veteran Jana Jakovljevic As VP of Strategic Partnerships

Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB Cognitiv, a provider of neural network technology for marketers, announced the appointment of Jana Jakovljevic as VP of Strategic Partnerships. In this newly created position, Jakovljevic will be responsible for building Cognitiv’s partner network to enable deep learning through Cognitiv’s NeuralMind, a self-learning technology that automatically creates custom algorithms that continuously grow more accurate over time.…

Dialpad Launches Call Center to Help Modern Businesses Build a Superior Customer Experience

Modern Platform Brings Call Centers to the Cloud; Includes Disruptive Pricing Model Dialpad, the pure-cloud business communications provider, recently announced the launch of Call Center, a new and modern take on call center software. Built on the Google Cloud Platform, Call Center removes the complexity of traditional call centers with its software platform that helps small and medium-sized businesses (SMB) cost-effectively turn an often frustrating experience into an opportunity to create remarkable customer experiences…

Interview with Luc Burgelman, CEO and Chairman, NGDATA

"Well-timed and relevant customer connections will reinforce customers’ trust in the brand and allow companies to optimize their customer engagement strategy."Tell us about your role and how you got here. What inspired you to start NGDATA? I have a deep background in artificial intelligence, large data processing and rule-based systems. Before NGDATA, I co-founded Porthus, which delivered cloud-based solutions, a company that IPO’d in 2006 and was acquired by Descartes Systems Group in 2010. At that time, I was EVP global…

DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)

DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG "Certified Against Fraud" Seal DelPlaya Media Inc. a direct source of programmatic mobile inventory and demand for agencies and publishers, recently announced that it has obtained "TAG Registration" from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. Several hundred companies in the digital advertising industry…