"Influencer marketing is not a magical solution that will fix all your problems overnight. Brands should invest in understanding which forms of influencer marketing work for them." On Marketing Technology MTS: Tell us about your role and…
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The AI Initiative Will Include Both In-House Development And External Partnerships To Bring A Suite Of Innovative Products And Services Frankly, the leader in transforming local TV broadcast and media companies by enabling them to…
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"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about…
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"I think the whole hyperpersonalized message is a bit overhyped. What's more important is actually trying to make messages more "personal." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be…
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"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On…
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When asked to think of an individual making a living off the sales profession, many people still imagine a man in a suit hitting the streets, demoing products and charming customers. But this is no longer the case--the modern salesperson…
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"In those days, programming AI meant predicting as many possible outputs and linking some response or action to each. Nowadays the paradigm has shifted to programming of neural networks, where the machine learns over time through the…
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Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before.…
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"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today.…
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Jahia Announces the Release of a Bi-Directional Connector to Salesforce, Allowing Lead Update/Creation in the CRM Solution and Visitor's Profile Enrichment in Its Marketing Factory Solution Jahia Solutions Group, vendor of the most…
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Judges Recognize BPM Deployment Successfully Leveraging IoT To Reduce Energy Usage Worldwide Bpm'online, which provides an enterprise platform for CRM and business process management, has recognized Techwave's Business Process Management…
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G2 Crowd Finds Google Analytics Tops Satisfaction Ratings And Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, today released the Fall 2017 Digital Analytics Software Grid report…
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Now With Personalized Experiences, Navigation And Recommendations, And Embedded Trailhead Learning Salesforce, the global leader in CRM, announced the new AppExchange, the world's leading enterprise cloud marketplace that gives…
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Users Can Now Create Interactive, Attention-Grabbing Banners And Images With Hotspots In The Marketing Automation Software Platform Mindmatrix marketing automation software’s new feature allows users to take their web-based marketing and…
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"Great Digital Asset Management empowers a CMO to pull all of that information together and to furthermore understand how their content is really being used." On Marketing Technology MTS: Tell us about your role and how you got here? What…
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5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook…
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VertaMedia Wins Bronze In The Second Annual Stevie Awards For Great Employers VertaMedia, a video technology company, was named winner of the Bronze Stevie Award for the New Employee Onboarding category in the second annual Stevie…
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