The Gartner Peer Insights Customers' Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing and/or Using the Product or Service Outreach, a leading sales engagement…
Read More...

The Pantheon Heroes Community Is Dedicated to Contributing to the Greater Good of the Open Web Pantheon, the leading WebOps platform for Drupal and WordPress, announces the launch of the Pantheon Heroes Community. By helping some of the…
Read More...

Extreme Reach announced that James Shears, former General Manager of The Trade Desk’s Advanced TV practice, has joined the company in the role of VP, Advanced Advertising. A recognized expert in the emerging programmatic TV space, James…
Read More...

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a…
Read More...

The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on from Mark Pritchard’s scathing speech on the state of affairs in digital advertising and it seems little has managed to…
Read More...

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has been awarded a new custom content program from a returning Fortune 10…
Read More...

Creating a New Standard for Online Marketplaces and Providing Simple, Scalable Video Creation to Millions of Small Businesses Magisto, the leading AI-powered video creation and marketing platform, announced the launch of their…
Read More...

Retail Marketing Technology Company Invests in R&D Capabilities, Builds Out Engineering Team To Scale Technology To Meet Expanding Needs of Retailers Bluecore, the retail marketing technology company that more than 400 retailers…
Read More...

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of…
Read More...

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium…
Read More...

New Offerings Leverage the Power of Organic Reviews; Enable Brands to Better Connect with Consumers and Retailers Influenster, the leading product discovery and reviews platform, launched ReviewSource, the always-on SaaS product that…
Read More...

Budget Brits Are Using Discount Days like Black Friday to Find Value Outside of the Mid-Market but All Is Not Lost According to ‘The Edges of Experience’ Report New research by Bazaarvoice has revealed 76% of UK shoppers who usually…
Read More...

Strategic Acquisition of Cutting-Edge, Australian Company to Deliver the Next Generation of Trademark Research Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation,…
Read More...

Agencies and Brands Can Combine Third-Party Data, with the Scale of Linear TV to Reach More Audiences for Growth Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV…
Read More...

Aligns with J.D. Power's Strategy to Offer Leading-Edge Customer Experience Management Capabilities Expanding its industry-leading customer experience solutions, J.D. Power announced a unique global alliance with ClickFox that combines…
Read More...

From leveraging social channels and using chatbots to understanding effort and emotions and extracting actionable insights, this week’s C3 Europe conference covered a number of key trends. The event was hosted by Clarabridge, Inc., the…
Read More...

Accenture announced deeper investments with ServiceNow  to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s capabilities to improve business performance. “Our deeper…
Read More...

New Interactive Advertising Unit Creates Enhanced Traveler Experience, Powered by IBM Watson's AI Technology As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to…
Read More...

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up.  Amazon uses a…
Read More...

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it…
Read More...