Loop Insights Announces Appointment of New CFO – Mark Lotz

Loop Insights Inc., a provider of contactless solutions and artificial intelligence ("AI") to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick-and-mortar space, announces the appointment of Mark Lotz as Chief Financial Officer effective December 11, 2020. Marketing Technology News: Sendoso Increases Logistics Investments to Further Distinguish the Leading Sending Platform and Enhance Global Sending Operations Mr. Lotz holds a Bachelor’s degree in Business Administration…

Loop Media, Inc. Acquires a Minority Equity Interest in EON Media Group Pte. Ltd. and Its Asia Pop 40 Syndicated Radio Network

Loop Media, Inc., (“Loop Media”), the first media company that gives consumers and businesses fully integrated 360-degree music video and other premium short-form content experiences announced that it has entered into a transaction with Ithaca Holdings, LLC., a fully integrated holding company, led by SB Projects’ Scott “Scooter” Braun, with interests across music, tech, film, television, brands and culture. The transaction resulted in Loop Media acquiring a 20% equity interest in EON Media Group Pte. Ltd. for consideration…

Laliga Signs Mondia Group as Strategic Technology and Commercial Partner

LaLiga has signed mobile technology company Mondia group as its technology and commercial partner for the creation of LaLiga Xtra, its first-ever subscription-based mobile platform, to offer exclusive content and experiences to sports fans. Through an agreement with Orange group, the platform will be made available in the coming months to the operator’s millions of customers in its Middle East and Africa regions. This is the initial roll-out of the platform and Mondia will continue to distribute the offering through other…

Study: 61% of US Broadband Households Subscribe to Two or More OTT Services

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

VideoAmp Integrates Conversion Logic Capabilities

Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology has been fully integrated within the VideoAmp Platform, creating a software solution that bundles advanced audience creation, reach and frequency optimization, competitive insights, planning, activation, measurement, and attribution. Campaign Optimizer is powered by VideoAmp’s commingled…

Amdocs Media’s Vubiquity Continues Content Licensing and Services Partnership with Israel’s Cellcom

Vubiquity, part of the Amdocs Media Division and one of the leading global providers of premium content services and media technology solutions, announced it has signed a multi-year extension to its current partnership with Cellcom Israel Ltd., to provide licensing and processing for its leading premium content service Cellcom TV with more than 245,000 subscribers. Vubiquity holds relationships with over 1,400 content owners, bringing the latest-release content from major studios, plus leading global independent and library…

Comcast Planning to Team Up With Walmart to Develop and Distribute Smart TVs

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services. The growth of Netflix paved the path for others to join its race and now we have a dozen online streaming services competing with each other. Some prominent names that came alongside were YouTube, Hulu, Amazon Prime, Disney+, among others. When such prominent names have already…

Checkaso Has Released Tools, Tracking the Effectiveness of Attracting Organic Traffic Around the World

Checkaso, an analytical ASO platform, has launched a new Performance section. This is the first tool of its kind on the mobile market. It provides data on the effectiveness of traffic acquisition for all countries and helps to monitor the quality of search optimization and localization. Data is available for any app and in one window. Marketing Technology News: Noosh Releases Supplier Diversity Enhancements to its Marketing Execution SaaS The new Performance section makes it possible to: Evaluate the efficiency of…

TOHO and IMAX Announce Historic Five-Picture Slate Agreement in Japan

Japan-based TOHO, a film, theater production, and distribution company, and Canadian-American entertainment technology company IMAX has announced a slate deal to release five current and forthcoming TOHO films on IMAX screens. The deal will expand both the companies’ longstanding partnership across distribution and exhibition. It also marks IMAX’s biggest slate deal to date with a film studio outside Hollywood. The terms of the deal shall run to at least 2021 and include three future films to be confirmed. As of October,…

How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

Shut Down, Just Like That?: Quibi Shutting Down Spells “Life is Hard” in the Live Streaming VOD Industry

Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would revolutionize the way viewers consume video content on their smartphones. They almost managed to sail through the months of challenge, until the ship sank in shallow waters within 7 months of their "Titanic" entry into the global VOD space.  When we are witnessing a rise (flattering if we go by…

LG Launches Shop Time App On LG Smart TVs

Shopping from home just became even more convenient for LG TV owners just in time for the holidays. LG Electronics USA announced the launch of the Shop Time app exclusively on LG Smart TVs. Shop Time lets you use your TV to make purchases directly from popular multiplatform video retailers QVC and HSN and several other at-home shopping channels. The app is available now via free download on all LG Smart TVs (2016-2020), including the critically acclaimed LG OLED TV lineup, reaching millions of households across the U.S.…

Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

Epsilon Positioned at the Center of Publicis Groupe Growth Strategy

In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. Epsilon is already embedded in more than half of Publicis Groupe’s top 30 accounts, including Kraft Heinz and McDonald’s. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio The…

Marketing Industry Veteran Jeff Stelmach Joins Stadiumred Group as President

Former President of Mosaic and marketing industry leader joins fastest-growing marketing collective in the world to support future growth, continued scale, and global client acquisition Stadiumred Group, the fastest-growing marketing collective in the world, announced that marketing and media industry veteran Jeff Stelmach has joined as Group President. Stelmach will report to Founder and Group CEO Claude Zdanow, where he will oversee core initiatives to support the company’s global growth vision, including agency finance…

Tata Elxsi Selected As Certified 3PL Partner For Google Widevine

Tata Elxsi, a design and technology services company, has announced its selection as a 3PL certification partner for Google Widevine, to deliver secure content protection for Broadcast, Media, Consumer Electronics and Automotive applications. This certification partnership further expands Tata Elxsi’s offerings in the broadcast, media, consumer devices and automotive domains, and enables leading brands, content distributors, OTT providers and operators with a seamless development, integration and certification service for…

ROI vs Awareness: Influencer Marketing’s Billion Dollar Question

Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure among the top-5 ways to boost marketing ROI using unique content. Influencer content, in the form of blogs, videos, and podcasts are generating tremendous volumes of engagements across all digital marketing channels, including email and display advertising. As we’ve entered a brand-new…

Jean-Paul “JP” Colaco Joins WarnerMedia as Head of Advertising Sales

WarnerMedia announced Jean-Paul "JP" Colaco as the head of Advertising Sales. With a dynamic history spanning advertising, technology and media, Colaco will lead the Advertising Sales organization at a time when the market is evolving rapidly. He will oversee a team of talented leaders focused on continuing to monetize the very important linear ad inventory driven by the well-positioned WarnerMedia linear networks and the vast existing digital products. In addition, Colaco will further build out advanced ad solutions,…

Synamedia Joins LOT Network To Protect Against Patent Trolls

First UK-headquartered video and pay-TV solutions provider to join the non-profit community Synamedia, the world's largest independent video software provider, announced it has joined the global non-profit organization LOT Network as a protective measure against patent assertion entities (PAEs, or more commonly referred to as "patent trolls"). Synamedia is the first UK-headquartered leader in the global video and pay-TV solutions industry to join LOT Network's community. LOT Network is committed to protecting its…

UJET Appoints Jeff Nichols as New Chief Financial Officer Amidst Rapid Growth

UJET Inc., the ultra-modern cloud contact center platform for customer-centric enterprises, announced Jeff Nichols as its new Chief Financial Officer (CFO). Nichols joins UJET’s executive leadership team where he will oversee UJET’s financial initiatives, strategy, performance, and growth. The announcement comes on the heels of the company’s $55 million Series C funding and rapid growth, having more than doubled to over 150 employees since shelter-in-place went into effect. Nichols brings more than 15 years of experience…