Artificial Intelligence Crowns Walt Disney the ‘King of Content’ 2018

New AI-Powered Benchmark Reveals the Content Strategies Behind the World’s Top 15 Brands A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018. The benchmark, which uses the latest AI technology to analyse content marketing materials, was released by CONCURED, an award-winning AI-powered content strategy platform (CSP). Using this platform, CONCURED analysed content from the top fifteen of the top 100 most valuable global brands of 2018, examining…

Walt Disney Animator & Filmmaker Mike Merell Joins ConsumerAcquisition.com As Creative Director

Mike Merell Brings Entertainment Industry Expertise to In-House Design Studio ConsumerAcquisition.com announced that filmmaker and animator Mike Merell has joined the company as Creative Director. Merell brings over 25 years of visual design experience, spanning both computer animation and live action, in the entertainment industry. Also Read: Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace With over 15 years at the Walt Disney Co, Merell worked as a CGI character animator…

Philco and Roku Launch Philco Roku TV Lineup in Brazil

New lineup offers four models, including 50-inch and 58-inch 4K Philco Roku TV models Roku, Inc. and Philco announced a new partnership that will bring the Philco Roku TV models to consumers in Brazil. The new Philco Roku TV models bring affordable streaming through four screen sizes including 32-inch, 42-inch, 50-inch and 58-inch Philco Roku TV models. The 50-inch 4K Ultra HD is already available for purchase online. “We are excited to partner with Philco to introduce the new lineup of Philco Roku TVs to consumers…

Logiq Appoints Tech Industry Veteran, Lea Hickman, to Board of Directors

Logiq, Inc., a global provider of award-winning eCommerce and fintech solutions, has appointed Lea Hickman to its board of directors. As an independent director, her appointment increases the board to eight members, with five serving independently. Hickman is a seasoned technology product strategist with more than 25 years’ experience building and executing go-to-market strategies. She brings to Logiq an extensive record in successful strategy execution while serving in several senior level positions at top technology…

Firstlight Media’s Cloud-Native OTT Platform to Support New Streaming Venture Struum

Service backed by Michael Eisner's Tornante Company; additional investment from Firstlight Media; Firstlight Media using Gen 5 architecture built on Microsoft Azure Firstlight Media announced that they are collaborating with the television industry's newest OTT service, Struum, to deploy their new cloud-native streaming platform that is built on revolutionary Gen 5 architecture. As part of a longstanding development relationship, Firstlight Media will leverage Microsoft Azure's hyperscale cloud platform and its own…

Seismic Digital and KidSay Form Strategic Alliance

Landmark partnership expands capabilities for both companies to help serve brands more holistically Seismic Digital, a consumer insights and digital strategy and activation agency recently named the seventh-fastest growing company in Kansas City, and KidSay, the world's leading youth research, trend reporting and strategy firm, have entered into an exclusive partnership to help brands connect with and engage kids, tweens, teens and their families. Through this strategic partnership, Seismic Digital's brand partners will…

NexTech Hires Former President of Microsoft Online Inc. Hareesh Achi as President of its 3D/AR Advertising Network

Hareesh Achi is hired to rapidly expand NexTech’s transformative and cutting-edge 3D/AR advertising network Hareesh will increase the company’s partnerships and drive ad network revenue and innovation Hareesh comes to NexTech after a successful 10-year run at Microsoft as President of Microsoft Online Inc and Global Operational lead for their Advertising business NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce,…

Predictions Series 2021 with Verizon Media’s Chief Business Officer, Iván Markman

Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers: coming out of 2020 there will be a confluence of factors that will likely create very unique consumer patterns. For starters, there will be continued uncertainty around the pandemic and its cure (vaccine timing and effectiveness, collective immunity, etc.) as well as the economic impact on households (employment, stimulus, impact to savings and…

Samba TV Reports Strong Growth and Continued Momentum in 2020

Samba TV, the leading provider of global TV data and audience analytics, announced it achieved another record year in 2020, surpassing 2019 figures and achieving more than $100 million in revenue globally. Samba TV’s success comes in the face of headwinds created by the global pandemic, an event that led to historic shifts in the TV industry as audiences migrated to streaming at a faster than expected rate. “Samba TV is on a mission to fundamentally transform the television viewing experience,” said Ashwin Navin, Co-founder…

GoDaddy Acquires Poynt, Expands Commerce Services

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it has entered into a definitive agreement to acquire Poynt. Under the terms of the agreement, GoDaddy will pay $320 million in cash at closing and $45 million in deferred cash payments subject to certain performance and employment conditions over three years. The transaction is expected to close in the first quarter of 2021, subject to the satisfaction of regulatory approvals and other customary closing conditions. "Commerce is critical to our…

RingCentral Launches Free Smart Video Meetings – Glip by RingCentral

RingCentral, Inc. announced a new product in its product portfolio -- RingCentral Glip. RingCentral Glip Pro is a free, unlimited, easy-to-use solution that offers high quality and high-availability video and audio conferencing, seamlessly integrated with team messaging, file sharing, contact, task, and calendar management - resulting in a Smart Video Meetings experience. It includes innovative pre-meeting, in-meeting, and post-meeting capabilities - all for free. Glip video meetings last up to 24-hours for up to 100 people,…

ServiceSource Appoints Jennifer Frank as Chief Accounting Officer

ServiceSource International, Inc., the customer journey experience company, announces the promotion of Jenny Frank to the position of Chief Accounting Officer. Reporting to Chief Financial Officer Chad Lyne, Ms. Frank will directly oversee all corporate accounting, SEC reporting, treasury, procurement, stock administration, and internal audit functions globally. Marketing Technology News: Comcast to Launch Disney+ and ESPN+ on Xfinity Platforms “During her three years at ServiceSource, Jenny has made significant…

Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels

Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, announced an integration with Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, and its Retail Media Platform. Pacvue is one of the first advertising technology platforms to connect to the new platform, which enables programmatic bidding, analytics, and automation across eCommerce marketplaces and retailers. The Criteo Retail Media Platform allows brands to…

Medallia Appoints Elizabeth Carducci as Chief Revenue Officer

Medallia, Inc., the global leader in experience management, announced that Elizabeth Carducci has been promoted from the executive vice president, industry solutions, and GTM strategy to chief revenue officer. Reporting to the chief executive officer, Elizabeth will add leading the global industry sales function to her current responsibilities of directing the solutions consulting, solutions principals, product marketing and market intelligence functions. Greg Philiotis is being promoted from senior vice president, head of…

Doxim Brings Accessible Documents to CCM Omnichannel Communications

Doxim, the leading customer communications management (CCM) and engagement technology provider serving financial and regulated markets, announced its comprehensive Doxim Accessibility solution, an integral part of the Doxim CCM platform, designed to support clients’ accessibility compliance initiatives. Ensuring that communications are accessible to people with disabilities is not only a moral imperative, it is also a legal requirement across North America. Transactional communications and documents, such as financial…

Study: Consumers Opt for Direct Site Search to Engage With the Brands This Holiday Season

Direct-to-consumer (D2C) retail is more important than ever before, according to the new Peak Holiday 2020 report from e-commerce experience specialist Bloomreach. The data reveals that direct site traffic makes up 80% of all desktop holiday commerce traffic in Europe and North America, with the remaining traffic made up of search engine traffic (15%) and advertising search traffic (5%). Social search accounts for less than 1% of all traffic, showing a clear consumer appetite for direct engagement with brands. Marketing…

ScaleX Acquires the FlowEngine AI for ABM Technology Suite

ScaleX.ai Announced The Acquisition of the AI for Account-Based Marketing Technology (ABM) from FlowEngine.io. "Since launching ScaleX.ai 3 years ago, a lot has changed. Outbound prospecting has gotten much more difficult. Sales and Business Development Representatives (SDRs and BDRs) have moved from in-office to work-from-home in almost all companies, email and phone outreach doesn't work nearly as well as it used to, and smart CEOs, CMOs and CROs, agree with the TOPO study, that ABM delivers improved economics and proven…

Amperity Launches Anonymous Engage

Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow their marketable base of customers by over 2X. Anonymous Engage is part of AmpID's suite of market-leading identity resolution capabilities, now adding the ability to turn anonymous customers into marketable audiences. Marketing Technology News: Sendoso Increases Logistics Investments to Further Distinguish the Leading Sending Platform and…

WeVideo Announces Significant Strategic Growth Investment

WeVideo, a leading cloud-based, and collaborative video creation platform announced that Thompson Street Capital Partners (TSCP), a private equity firm based in St. Louis, has acquired majority ownership in the company. WeVideo has experienced outstanding growth the last few years and this partnership tremendously enhances WeVideo’s ability to deliver on its vision of empowering everyone to impact their world through creative expression. WeVideo has an extensive feature set that provides an award-winning, cloud-based,…

Vonage Video API to Enhance bellFace’s Sales and Customer Care Solution

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is powering Japan’s leading online sales system provider bellFace’s video call solution. bellFace enables companies’ sales and customer support teams to maximize sales results and productivity with its easy-to-use, intuitive video call service, which offers consulting, reporting, and analytics functions. Integrated within bellFace’s platform, the Vonage Video API enables users to smoothly transform offline sales…