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ArvzApp Releases App to Help Businesses Connect to Customers in Real Time

Real-time advertising for businesses to reach consumers has been released as an app, ArvzApp. The app officially went live this week for both iOS and Android devices. ArvzApp was created to enhance mobile business engagement. The mobile app enables businesses to keep in touch with their customers through the current rapidly changing times. Customers and travelers can be informed of guidelines, procedures, and hours. Proprietors control and upload high-quality photos and video clips with options for live…

Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for delivering incredible value and performance, continues to improve the award-winning SmartCast platform. With faster navigation, more content than ever before, versatile work from home features and improved smart home functionality, it is easier than ever to stream and interact with your…

Sports Broadcasting Trends: How ESPN is taking The Lead with its SportsCenter Special Show Today

Sports is the biggest unifying factor in our growth as a socially-well rounded race. ESPN is hosting a SportsCenter Special to discuss COVID-19's impact on the lives of athletes and how they cope with it. Things will take time to get back to normal, even as the COVID-19 induced economic slowdown continues. Almost every business activity has been pushed to “working from home”, and in these challenging times, we are witnessing a host of innovations in the broadcasting industry. ESPN Inc., currently owned by ABC, Inc., an…

Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Nivea and Colgate, Also Gain Offline; H-E-B and Publix Gain in Social Media; HGTV Gains Online and Offline The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. The TotalSocial rankings are based on a combination of metrics including how much conversation brands earn, how positive,…

Disney Joins Nielsen Addressable TV Beta Program

Collaboration Offers Disney Increased Flexibility for Its 'Addressable First' Approach Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company's Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen's addressable TV advertising capabilities and technology first-hand and prepare for its commercial launch. This collaboration is part of Disney's approach to being 'Addressable First' and offering advertisers…

Disney+ has Lockdown Bonanza in Europe

As Disney announces a record 54 million subscribers for its streaming service Disney+ mobile traffic soars, according to network data from Enea From just over a month since its European debut, mobile video traffic from new streaming service Disney+ has reached 7 Exabytes per month according to data from Enea. On Tuesday May 5th Disney confirmed that it has secured 54 million subscribers within days - providing relief to parents with children off from school - and creating headaches for mobile operators who have to juggle…

Ranked: Most Popular Disney Classics in the USA

The Lion King (1994) is the favorite classic animated Disney movie in the USA, with 94,000 online searches every month Aladdin (1991) is the next most popular classic Disney animated film, gaining 69,000 internet searches per month Interestingly, Cinderella (1950) and Tarzan (1999) are on a monthly basis each gaining 19,000 online searches For the duration of the Covid-19 lockdown, we will undoubtedly be consuming a lot of content from the likes of Netflix, Amazon Prime and Disney+. Marketing Technology News:…

C-Hear Names Gina Cavalier VP of Entertainment Strategy

Bolstering its already impressive staff, innovative and fast-track tech company C-Hear announced the hiring of Hollywood media veteran and former Warner Bros. employee Gina Cavalier. After a career in Los Angeles that included working for and with successful notable companies such as Netflix, Disney, Fox, Universal and HBO, Cavalier brings her talents to C-Hear as Vice President, Entertainment Strategy. Marketing Technology News: SentryOne Partners with Theta to Deliver Services and Support to APAC Customers An…

AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity

"I think that the misperception of AI is that it’s general and not understood that it’s specific." Could you tell us about your role and journey into technology? My role as CEO is self-explanatory. My journey into technology started at a very young age and that was the start of a lifelong love affair with technology. I had a genuine curiosity on how everything worked and started programming at a very early age.  As I got older, I was fortunate enough to study Computer Science during the dot-com era. From there, I started…

33% of Future Disney+ Users Plan to Unsubscribe from Netflix

New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel existing streaming subscriptions in favour of the service Disney+ only went live yesterday but 40% of US consumers planning to sign-up are already considering canceling their subscriptions to other streaming services. Of these, one third (33%) are considering canceling their Netflix subscription in favor of Disney+ according to a new report from the technology-based market research company AudienceProject,…

Disney+ Comes To LG Smart TVs

U.S. Consumers Eligible for Up To 12 Months of Disney+ With Purchase of 2019 LG OLED and NanoCell TVs The new Disney+ app is now available on LG TV models produced 2016 through 2019 running the webOS platform, LG Electronics USA announced. LG customers can subscribe to Disney+ and start streaming its incredible content – including movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and more, all accessible in one convenient place. Consumers in the United States who…

Follow The Disney Principle: Move From Brand Safety to Consumer Trust

At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight about her company’s approach to brand safety; they think about it as building consumer trust. Disney being the company that it is does a very good job of building consumer trust, and they have very strict guidelines to keep it that way. With such a shining example of positive brand building on the panel, the other conversations about brand safety that followed seemed, frankly, too narrow. And that’s…

YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study

Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. "YouTube ranked 10th with millennials just two short years ago and has steadily made its way to the top," stated Mario…

BloomReach Community Celebrates Experience Era at Inaugural West Coast Community Conference

300 Attendees at brConnect SF Took in Keynotes from Hilton, Staples, Disney, Capital One and Others BloomReach, Inc., the Digital Experience Platform company, explored the immense impact of the Experience Era at its first West Coast Community Conference on October 11. Some 300 members of the BloomReach community were in attendance at the sold-out brConnect SF. They represented over 70 companies who use or are partnered with BloomReach. "The Experience Era", BloomReach CEO Raj De Datta said in his…

Gen Z: 5 Public Companies Being Driven by Kids & Their Moms

If you're used to parents of toddlers asking their kids whether they want to go to the park or the pool, to drink apple juice or water, or to play baseball or soccer, you won't be surprised to hear that parents rely on their children's opinions. Kids, arguably the best salespeople in the world, have incredible influence on their parents' shopping decisions. In many cases a kid's ability to influence a parent outweighs that parent's desire to purchase something for themselves. A study by Millennial Marketing found that kids…

App Annie Selected for JMP’s Hot 100 Best Privately Held Software Companies of 2018

The Company Now Serves More Than 1000 Enterprise Customers App Annie, the most trusted mobile app market data and insights company, has been named in the 2018 Hot 100 Best Privately Held Software Companies by JMP Securities. Each year, the San Francisco-based investment bank selects software companies based on criteria including financial growth, products and services, quality of leadership, customers, and market potential. This year's selection criteria also has a focus on artificial intelligence and machine learning.…

Aaptiv Closes Series C with $52 Million Raised to Date; Amazon Alexa Fund and Warner Music Group among new investors

This Investment is Largest Round to Date for Aaptiv  Aaptiv Inc., a leading provider of premium digital health and wellness content that has garnered nearly 200,000 paying members in two years, has raised $22 million in its Series C funding. Launched in 2016, Aaptiv's audio-guided fitness classes have been streamed more than 14 million times. Total funding for the company is now over $52 million. The round was led by Millennium Technology Value Partners, a growth equity firm that has previously invested in…

Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz. The Playybuzz team is heading to the sixty-fifth edition of Cannes Lions. How long have you been following/visiting the Cannes Lions? I’ve been following Cannes since I joined Playbuzz 4 years ago, and this will be…