Hootsuite Report: Social Media Impact is Top-Of-Mind for Businesses in Asia Pacific

New Hootsuite Report Finds That Social Media Impact Is Immense on the Business Objectives; States That Social Data Brings Many Benefits Beyond Marketing at an Organizational Level Hootsuite, the most widely used social media management platform, announced the release of its report on social media measurement, "From Insights to Action: How Asia Pacific organizations are unlocking the ROI of social media," which highlights how organizations in the region are tracking social media impact and correlating it to business…

TechBytes with Rich Meiklejohn, General Manager, Asia Pacific, Hootsuite

Rich Meiklejohn General Manager, Asia Pacific, Hootsuite Social selling is a trend that many brands have adopted in the last few years. Hootsuite's Amplify for selling helps marketers achieve this and calibrate their campaigns. We spoke to Rich Meiklejohn, GM, Asia-Pacific, Hootsuite to figure out the latest trends in this space.MTS: Who are your target customers for "Amplify for Selling''? Will this be available to all global users? Rich Meiklejohn: Amplify for Selling was created to be used by both salespeople and…

Hootsuite Adds Adobe Content to Empower Social Media Marketers

Integration With Adobe Enables Hootsuite Marketers To Easily Discover, Create, And Distribute Content Across Paid And Organic Social Channels Designer, photographer, filmmaker, webinar champion and much more—Hootsuite marketers can now master the ways of social media marketing by bringing the power of Adobe Creative Cloud to their arsenal. The leading social media marketing platform has announced a collaboration with Adobe which would give Hootsuite’s customers seamless ability to access, edit, distribute, and gain…

Social Media TechBytes with Nik Pai, CoFounder of LiftMetrix, a HootSuite Company

Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the…

Interview with Penny Wilson, Chief Marketing Officer at Hootsuite

"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief marketing officer at Hootsuite, where I focus on improving the customer journey and experience across the entire organization. I began my career in the financial services industry, working in IT at Merrill Lynch and transitioned into marketing enterprise software. I served as the CMO at…

Hootsuite Injects Social Ad Optimization Platform AdEspresso into Its Paid Content Inventory

How does Hootsuite intend to tackle the growing ambiguity in social content? By offering social marketers a “shot of caffeine – AdEspresso”. The growing malice of Fake News has prompted the most widely used social media engagement platform to embrace paid content strategy with enhanced ad optimization. Hootsuite injected its ingeniously curated Enterprise-strength social advertising optimization with AdEspresso. Hootsuite Ads will now be optimized for Facebook and Instagram. Today, the Vancouver-based social media…

Popular B2B Mobile Applications Used by Businesses

Although the majority of benefits of a mobile application are confined to B2C businesses, B2B businesses can still benefit from mobile applications. With the right setting and strategy, a business can take advantage of on-the-go mobile applications. For businesses, the chances of running into troubles such as dealing with financing and building the workforce can be overwhelming. Additionally, the challenges with management and coordination among team members can also hamper the service quality. Adding to that, it becomes…

Logiq Appoints Tech Industry Veteran, Lea Hickman, to Board of Directors

Logiq, Inc., a global provider of award-winning eCommerce and fintech solutions, has appointed Lea Hickman to its board of directors. As an independent director, her appointment increases the board to eight members, with five serving independently. Hickman is a seasoned technology product strategist with more than 25 years’ experience building and executing go-to-market strategies. She brings to Logiq an extensive record in successful strategy execution while serving in several senior level positions at top technology…

Furniture Retailer Selects Bridgeline’s Celebros Search to Power Their New eCommerce Website

Bridgeline Digital, Inc., a provider in cloud-based digital experience software, announced that a well-established furniture business in Ireland has selected Bridgeline's Celebros Search to power their new eCommerce site. The company will utilize Celebros to improve their site search and enhance the customer experience as they move into the eCommerce space. The longstanding family-owned company has a deep understanding of how to supply its customers with a high-quality furniture experience. Traditionally a business with…

SiriusXM and NBA Expand Agreement to Offer Fans with Streaming Subscriptions Access to NBA Live-Game Audio

Subscribers with the SiriusXM Premier Streaming Package to get every NBA game plus 24/7 SiriusXM NBA Radio channel More fans to have access to official team broadcasts for all 30 NBA teams on the SiriusXM app and connected devices The National Basketball Association and SiriusXM have expanded their agreement to include additional streaming rights starting with the 2020-21 NBA season. The multi-year agreement will provide SiriusXM subscribers with the SiriusXM Premier Streaming Package access to live audio broadcasts for…

Martin Greenwood Joins the Enterprise Sales Team at dotCMS

We are kicking off the new year with a new hire! We are excited to welcome Martin Greenwood as the new sales director at dotCMS dotCMS, a leading-edge, open source, Hybrid Content Management System and Digital Experience Platform software company, announced that Martin Greenwood has joined the company as sales director, effective January 1, 2021. Marketing Technology News: Allbound Named a Leader in G2Crowd Grid Report for Partner Relationship Management “We are very pleased that Martin is joining our team and helping us…

Searchspring Rides Ecommerce Wave with Strategic Hire of Head of APAC, Kate Massey

Former JCurve Solutions CMO Will Drive APAC’s Go-To-Market Plans, As Searchspring Continues Global Expansion Searchspring, the global leader in ecommerce site search and merchandising, announced it has appointed industry leader Kate Massey to serve as Head of the Asia-Pacific region to drive the company’s growth in Australia, New Zealand (ANZ) and across Asia. Kate will oversee the day-to-day developments and accelerated growth of the Texas-based company in APAC to support retailers in leveraging the rapidly transforming…

Benchmark Email Secures Funding to Fuel Growth and Drive Acquisitions

Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, announces that it has secured a $3,000,000 credit facility from Texas Capital Bank. The credit facility is also designed to scale as the revenue of the company scales, giving Benchmark additional growth capital into 2021 and beyond. Jonathan Herrick, CEO of Benchmark Email, indicates that this new access to funding will drive acquisitions, fueling rapid growth and innovation. Marketing Technology News: Hootsuite…

CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture

The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50% CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial intelligence (AI) venture that will focus on using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory “The tools are now available to do what…

Mintegral Passes User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm

Mintegral, a mobile advertising platform, has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm. The audit report showed that Mintegral has established a complete system to maintain the security of users' personal information and other sensitive information during the collection and transmission process. Marketing Technology News: Allbound Named a Leader in G2Crowd Grid Report for Partner Relationship Management The…

Hall of Fame CIO Paul Martin Joins Ping Identity’s Board of Directors

Former Baxter Executive Brings Decades of Leadership, Innovation and Insight to the Ping Community Ping Identity, the Intelligent Identity solution for the enterprise, announced that Paul E. Martin has joined the company’s board of directors. Martin is an acclaimed IT visionary with international experience, boardroom acumen, and award-winning IT innovation accolades. Martin most recently served as CIO and senior vice president for Baxter International Inc., where he led the company’s global IT strategy, operations,…

2600Hz CEO Darren Schreiber Appointed to Cloud Communications Alliance Board of Directors

2600Hz, a leading provider of unified business communications and the world-renowned KAZOO platform, is excited to announce that CEO and Co-Founder Darren Schreiber has been appointed to the Board of Directors of the Cloud Communications Alliance (CCA). As a member of the Board, Schreiber will work closely with the CCA team to further the organization's strategic initiatives and to support cloud communications providers worldwide. The CCA is a global not-for-profit organization committed to advancing the cloud…

RingCentral Appoints Security Expert Heather Hinton as Chief Information Security Officer

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, video meetings, and contact center solutions announced that industry security veteran, Heather Hinton has joined RingCentral as the company’s Chief Information Security Officer (CISO). Hinton joins RingCentral from IBM, where she spent 13 years in various leadership positions, most recently as vice president and IBM distinguished engineer, and CISO for the company’s Cloud and Cognitive Software business unit. Hinton brings more…

TEGNA Extends Multi-Faceted Partnership with FreeWheel

Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA will continue working with FreeWheel to help enhance business operations in several different ways, including using FreeWheel’s Strata platform to process electronic orders through…

New Player in the E-Commerce Space Cart.com Completes Acquisitions of AmeriCommerce and Other Strategic Assets

Former Home Depot, Wayfair, Google, RTIC Outdoors and Facebook executives building e-commerce ecosystem to put brands first Cart.com announced the acquisition of AmeriCommerce, an enterprise e-commerce storefront software platform. With the acquisition of AmeriCommerce and three others, Cart.com will offer services across the e-commerce value chain—from ecommerce storefront software to fulfillment services to marketing services and automation—enabling brands of all sizes to move faster, grow larger and expand their…