Hootsuite Adds New Features, Partnerships and Integrations to Help Enterprises Succeed With Social

New Boost Feature Enables Customers to Promote Top Performing Content; Pinterest Integration Helps Retail, CPG and Hospitality & Tourism Clients Thrive on Social; And Hootsuite Amplify Integration with Workplace by Facebook Deepens Value for Enterprises Hootsuite fortified its position as the leader in social media management by adding new features, strategic partnerships, and integrations that help enterprise organizations strategically grow their brands, businesses, and customer relationships with social. “The…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Hootsuite Launches Boost to Amplify Power of Organic Facebook Content

Hootsuite Boost Identifies and Promotes Top Performing Organic Posts with Paid Social Support Hootsuite, the world’s most widely used social media management platform, announced its launch of Boost, a new feature in the Hootsuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences. At the time of this announcement, Penny Wilson, CMO of Hootsuite, "For brands, it’s becoming increasingly difficult to reach customers through organic content, yet the organic…

Now, Pinterest Marketing Gets Easier with Hootsuite’s Latest Integration

Integration Enables Pinterest Scheduling and Publishing from Hootsuite, Empowering Customers to Build and Manage Brands and Strengthen Relationships with Customers Through the Power of Imagery  Leading social media management platform and a MarTech 150 RADARcompany, Hootsuite, has announced a global partnership with Pinterest. This partnership is resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing…

Bynder Announces Integration and Partnership with Hootsuite

New Tool Connects Social Media Channels Directly to Creative Brand Assets, Making Visual Content Management Online more Agile, Streamlined and Consistent Bynder, the global leader in digital asset management (DAM), announced a new Marketplace integration with Hootsuite, the world’s most widely used social media management platform. The integration connects Hootsuite dashboards with creative assets stored in Bynder’s portal, enabling users to easily access files for social media content development without the need to…

Hootsuite and Workplace by Facebook Partner to Empower Employee Advocacy

Amplify and Workplace Integration Enables Employees to Quickly and Easily Share on Social to Advance Their Organization's Social Programs Hootsuite, the world’s most widely used social media management platform, announced a strategic partnership with Workplace by Facebook to make it quicker and easier for employees to share brand and thought leadership content on social. The expanded partnership brings to life the integration of Hootsuite’s employee advocacy platform, Amplify, with Workplace by Facebook, empowering an…

Hootsuite is the Adobe Exchange Partner for 2017

Hootsuite Was Recognized As An Adobe Exchange Partner 2017 For Its Excellence in Social Media Management Solutions; New Hootsuite and Adobe Integrations Also Unveiled at the Adobe Summit 2018 Las Vegas, this week, was a buzzing with digital marketers and technocrats. At this year’s Adobe Summit, the event has witnessed many notable announcements. The event this year is focused on enabling businesses to identify the right transformational strategies and to provide engaging personalized customer experiences delivered at…

Scheduling and Publishing on Instagram is Now Easier with Hootsuite

Hootsuite Has Announced That the Newly Available Features for Publishing on Instagram Would Roll out on 31 January for All Hootsuite Customers That Operate a Registered Instagram Business Profile Leading social media management platform, Hootsuite, has announced a deeper integration with Instagram. With this integration, the Hootsuite customers can perform direct scheduling and publishing on Instagram through the Hootsuite dashboard. In an official blog, Hoostuite has announced that the newly available features roll…

Hootsuite Report: Social Media Impact is Top-Of-Mind for Businesses in Asia Pacific

New Hootsuite Report Finds That Social Media Impact Is Immense on the Business Objectives; States That Social Data Brings Many Benefits Beyond Marketing at an Organizational Level Hootsuite, the most widely used social media management platform, announced the release of its report on social media measurement, "From Insights to Action: How Asia Pacific organizations are unlocking the ROI of social media," which highlights how organizations in the region are tracking social media impact and correlating it to business…

TechBytes with Rich Meiklejohn, General Manager, Asia Pacific, Hootsuite

Rich Meiklejohn General Manager, Asia Pacific, Hootsuite Social selling is a trend that many brands have adopted in the last few years. Hootsuite's Amplify for selling helps marketers achieve this and calibrate their campaigns. We spoke to Rich Meiklejohn, GM, Asia-Pacific, Hootsuite to figure out the latest trends in this space.MTS: Who are your target customers for "Amplify for Selling''? Will this be available to all global users? Rich Meiklejohn: Amplify for Selling was created to be used by both salespeople and…

Hootsuite Adds Adobe Content to Empower Social Media Marketers

Integration With Adobe Enables Hootsuite Marketers To Easily Discover, Create, And Distribute Content Across Paid And Organic Social Channels Designer, photographer, filmmaker, webinar champion and much more—Hootsuite marketers can now master the ways of social media marketing by bringing the power of Adobe Creative Cloud to their arsenal. The leading social media marketing platform has announced a collaboration with Adobe which would give Hootsuite’s customers seamless ability to access, edit, distribute, and gain…

Social Media TechBytes with Nik Pai, CoFounder of LiftMetrix, a HootSuite Company

Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the…

Interview with Penny Wilson, Chief Marketing Officer at Hootsuite

"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief marketing officer at Hootsuite, where I focus on improving the customer journey and experience across the entire organization. I began my career in the financial services industry, working in IT at Merrill Lynch and transitioned into marketing enterprise software. I served as the CMO at…

Hootsuite Injects Social Ad Optimization Platform AdEspresso into Its Paid Content Inventory

How does Hootsuite intend to tackle the growing ambiguity in social content? By offering social marketers a “shot of caffeine – AdEspresso”. The growing malice of Fake News has prompted the most widely used social media engagement platform to embrace paid content strategy with enhanced ad optimization. Hootsuite injected its ingeniously curated Enterprise-strength social advertising optimization with AdEspresso. Hootsuite Ads will now be optimized for Facebook and Instagram. Today, the Vancouver-based social media…

Measuring Productivity across Sales and Marketing Teams

For years, marketing teams have relied on various tools and technologies to help them collaborate—from Monday.com and Trello for project management to Assembla and GitHub for web development to HootSuite and TweetDeck for social media management, and many more. Sales teams in the field also have relied on powerful tools like Salesforce, Slack and Zendesk to help them collaborate and connect with co-workers in the “main office’. Marketing Technology News:MarTech Interview with Julie Réali, Director of Programmatic…

Kibo and PeakActivity Join Forces to Help Retailers Accelerate Their Omnichannel Commerce Efforts

Partnership drives implementation of end-to-end order management, eCommerce and personalization for shared retail clients Kibo, a leading unified commerce platform, and PeakActivity, a digital strategy and implementation company, today announced a strategic partnership to help implement best-in-class unified commerce solutions for a wide variety of retailers across both brick-and-mortar and eCommerce channels. Marketing Technology News: Hootsuite Welcomes New SVP of Software Development, Manish Kamra…

Neustar Partners With Virginia Department of Health to Optimize COVID-19 Contact Tracing Operations

Neustar solutions improve operational efficiency for contact tracers and offer reliable caller ID displays for recipients, increasing answer rates and helping curb transmission of COVID-19 Neustar Inc., a global information services and technology company and leader in identity resolution, is partnering with the Virginia Department of Health to implement contact tracing solutions to enhance the Commonwealth’s COVID-19 mitigation efforts. Neustar’s solution set aims to increase tracers’ right-party answer…

Auth0 Achieves AWS Digital Workplace Competency Status

Joins exclusive group of AWS Partners with deep expertise and proven success in helping customers around the world build a secure digital workplace Auth0, the modern identity platform, today announced that it has achieved Amazon Web Services (AWS) Digital Workplace Competency status. This global designation recognizes that Auth0 provides identity and access management (IAM) and deep expertise in supporting customers that need to effectively support their remote workers and business continuity with end-to-end…

Genesys Announces Support for New Instagram Messaging

Customer experience pioneer to enable companies to deliver high-touch customer engagement at scale with Messenger API for Instagram With more than a billion users, Instagram has become an essential consumer channel for businesses and now they can engage in real-time customer conversations privately Genesys®, a global leader in cloud customer experience and contact center solutions, has announced new Messenger API support for Instagram, providing companies with a new way to interact and orchestrate personalized experiences…

Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

State of Personalization Report reveals that both consumers and businesses see personalization as a requirement of today’s digital experiences Nearly half of consumers are less likely to purchase from a brand again after an unpersonalized experience 43% of organizations see accurate, real-time customer data as the biggest challenge to their personalization efforts Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings…