Sociplex.com Makes YouTube Influencer Marketing Easier Than Ever

https://www.youtube.com/watch?v=aePeyAxq_4M&feature=youtu.be Influencer marketing is on the rise, due to its unique ability to enable partnerships between marketers and influencers who can genuinely connect with their audience and spread the word about any given brand. According to a study conducted by MediaKix in 2019, 89% of marketers say the ROI from influencer marketing is comparable to, or better than other marketing channels they have used in the past. The experts at Sociplex saw a need in the industry for a…

The 100 Most Influential People In Influencer Marketing

The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next 5 years. I think these 100 individuals are the reason the industry will get there. They are people you should listen to, connect with or just merely idolize. Use this list to engage, explore and learn. The Outlook for Influencer Marketing Looks Bright in 2020. Thousands of Individuals I curate 15 to 20 articles every week. I've literally sifted through thousands of individuals to find those who have…

How Artificial Intelligence Can Transform Influencer Marketing

Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it. Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are revolutionizing the way brands conduct…

Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to build brand…

Turning Influencer Marketing into a Major Media Channel

Influencer Marketing is on track to hit $15B in investment by 2022, according to Business Insider. The premise of Influencer Marketing is easy to buy in to - collaborate with individuals that create authentic, aesthetically-pleasing content that people on Instagram “like”. There has been a lot of hype around Influencer Marketing since its inception, and for good reason; Influencer Marketing is working. According to a survey done by Mediakix, 89% of marketers find that Influencer Marketing delivers ROI that’s equal to or…

Influencer Marketing Platform Vamp Ends the Year on an Award High

Vamp are excited to announce that their campaign with Adobe Lightroom has won Best Influencer Marketing Campaign at the Ewards and Best Influence Campaign at The Online Influence Awards. The campaign used social creators to drive downloads of Adobe Lightroom. Vamp influencers shared content created with Lightroom and behind-the-scenes tutorials on how they did it. Vamp then took the highest-performing posts and amplified them with paid media for maximum reach. By the end of the campaign, 21 million target customers had been…

Former IBM & Kony CTO Joins rewardStyle, the Leading Influencer Marketing Company

rewardStyle, the pioneer and leader in global influencer marketing, and company behind LIKEtoKNOW.it, the first-of-its-kind influencer-driven shopping app, is excited to announce the appointment of Bill Bodin as rewardStyle's Chief Technology Officer. In this role, Bodin will play a key role in leading rewardStyle's innovative engineering endeavors and shaping rewardStyle's technological vision and future product roadmap. He will work with rewardStyle's exceptional line up of current engineering leaders to grow the…

Matchmade Expands Its Influencer Marketing Platform to Help Millions of App Marketers, TikTok and Opera Amongst First Clients to Sign Up

The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners access to over 2 million influencers Matchmade, the intelligent influencer marketing platform announced that it has stepped beyond games and has opened its platform to app marketers. This new move means that 7 million apps on the App Store and Google Play will now have access to over 2 million new non-gaming channels on YouTube via Matchmade's platform. As part of this latest move,…

Influencer Marketing Platform, Grapevine Logic, Launches Grapevine Village to Grow Global E-Commerce Supermarket

Grapevine Village Is Monetizing the Trust Economy by Building a Network of Nano-Influencers to Engage in Revenue-Sharing Partnerships to Bring Entrepreneurial Brands Direct-To-Consumer Grapevine Logic, a wholly owned subsidiary of Ideanomics Inc. has launched a Grapevine Village , a global end-to-end e-commerce marketplace that leverages the relationships built between brands and digital creators on social media to seamlessly deliver goods and services to consumers everywhere. To scale acquisition, Grapevine Village…

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

Accessory or Necessity? Here’s Why You Can No Longer Afford to Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of Marketing? Brands who don’t see influencers as a necessary Marketing…

Dovetale Launches Tracking Pixels to Measure Influencer Marketing Performance and E-Commerce Conversion

Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find and work with social media influencers, announces a new feature to help teams track conversions and ROI. Influencer marketing is plagued with expensive tools that don't actually help brand teams save time or money. One of the biggest problems teams are trying to find solutions to is tracking. Savvy marketing teams doing influencer marketing rely on three to four different tools on…

Award-Winning Influencer Marketing Agency Unveils Brand New Look

A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength to strength. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. And with predictions that the power of the global influencer market is set to reach an all-time high by the end of this year, the agency is perfectly placed to match influencers and companies…

Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology

Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by Puma Private Equity. The funding will be used by Influencer to drive new innovations within its platform and expand its global presence. Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 23 year old Ben Jeffries who leads the company as CEO, and 25 year old world-renowned YouTuber and creator Caspar Lee, Influencer Chief Visionary Officer (CVO).  In…

True Influence InsightBase Named “Best Influencer Marketing Management Platform” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that its InsightBase 4.0 platform has been selected as the winner of the "Best Influencer Marketing Management Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

Data Shows Influencer Marketing is on the up –Tools Are Needed to Empower Micro-Influencers

Micro-Influencers Need a Means to Start Monetizing Traffic with Tools That Allow Them to See All Websites That Have Affiliate Offers Available The number of influencers connected to affiliate marketing networks is rising every year, according to recent data from affiliate marketing network Admitad. Sales through new traffic channels such as blogs exceeded $5.5 million in their affiliate network over the first half of 2019 a 40 percent increase from 2018. Micro-influencers are rising in popularity throughout the world…

TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne

Tell us about your role and the team/technology you handle at RhythmOne. As the VP of Influencer Marketing at RhythmInfluence, I’m lucky enough to oversee our pre-sale strategy, paid social and account management teams, as well as to work closely with our sales team to ensure success amidst a crowded marketplace. Our detailed processes that have been fine-tuned over the past seven years coupled with our experienced team and our various technology & data partners ensures our managed service offering drives…

Influencer Marketing Is Maturing: Here’s What You Need to Know

Julius, a leading influencer marketing platform, recently published its State of Influencers Report 2019 in coordination with New York public relations and digital marketing agency, Lippe Taylor. For the report, Julius conducted an in-depth survey of 300 influencers, asking about their motivations, how they leverage social media, and their preferences when working with brands. "Influencers are motivated more by the opportunity to be creative or share their passions and expertise than they are by financial drivers,"…

Scaling and Predicting Results in Influencer Marketing Is Now Possible

AI and Machine learning are powering Programmatic Influencer Marketing There is nothing more 'now' than influencer marketing. And yet, it seems to live in the past. No pricing standards, no performance assured and no possible scaling make this type of advertising seem like the misunderstood kid in class. But the truth is, its potential can be tremendous. It is just a matter of applying it in the right way. And the right way is to use programmatic: the discipline that allows buying advertising space through a platform in a…

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

Report Highlights Higher Campaign Spend, Deeper Engagement Rates and Overall Strong Advertiser Returns for Influencer Marketing Campaigns RhythmOne, a Taptica company, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. RhythmOne’s Full-Year…