Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the daily tasks that come with growing the business. Today, that includes a level of proficiency in digital marketing, which is often a prerequisite for sustainable growth and success. And the list of focus areas in a comprehensive digital marketing strategy seems to grow every year: Website SEO PPC advertising Reviews and Reputation…

In today’s Predictions Series, we sat down with industry leaders with a combined experience of over 80 years in retail, e-commerce and adtech solutions. These include insights from the following leaders: Episerver CMO Kirsten Allegri Williams Greg Wasson, Co-Founder & Chairman, Cooler Screens, Co-Founder, Wasson Enterprise  & Former Chief Executive Officer, Walgreens Boots Alliance. David Wharram, CEO of Coast Digital Luke Taylor, founder and COO at TrafficGuard, Leena Iyar, chief brand officer at…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), LeadSquared (Marketing Automation), HubSpot (CRM), SalesHood (Sales Enablement), and Kochava (Analytics). Uberflip Announces New Product Innovations Uberflip, the leading cloud-based content experience platform (CEP), announced new product innovations to help customers understand the financial impact of content on business performance. New integrations,…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (Customer Experience), Hyland (Content), Five9 (Customer Service), Delivra (Marketing Automation), Demandbase (Account-Based Marketing), and Genesys (Customer Engagement). Zendesk Becomes First CX Platform to Join Unity’s VSP World’s leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Amperity (Customer Data Platform), ScaleX.ai (Account-Based Marketing), Widen (Digital Asset Management), Tableau (Data Visualization), and Zilliant (B2B Commerce). Amperity Launches Anonymous Engage Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OnePageCRM (CRM), Flipdeck (Sales Enablement), Jackman (Customer Experience), Bounteous (eCommerce), and Comviva (AI/ML). OnePageCRM Puts an Integrated Email Hub at the Heart of Sales OnePageCRM has announced the release of its Next Generation sales experience that includes a number of features aimed at driving sales in SMBs. At the centre of the release is a powerful email…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uniphore (Customer Experience), Chorus.ai (CRM), Shutterstock (Content), Indicative (Customer Analytics), and ThirdChannel. Uniphore and Tech Mahindra Announce Partnership Uniphore, an early leader in Conversational Service Automation (CSA), announced that it has entered into a multi-year, multi-million dollar strategic agreement with Tech Mahindra, a leading provider of digital…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Hootsuite (Social Media Marketing), Optimove (Experience Optimization), Outreach (Sales Enablement), Sprinklr (Customer Experience), and BigCommerce (E-commerce). Hootsuite Helps Customers Light Up Their Insta Lives Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021. With more than half a billion active…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Adobe (Customer Experience), Springbot (Marketing Automation), Conversica (Intelligent Assistants), SugarCRM (CRM), and Arc Publishing (Analytics). Adobe Completes Acquisition of Workfront Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Cisco (Customer Experience), ProProfs (CRM), Sitecore (Experience Management), GetAccept (Sales Enablement), and Amdocs (Digital Experience). Cisco To Acquire IMImobile Cisco and IMImobile PLC announced that they have reached an agreement on the terms of a recommended cash offer pursuant to which Cisco will pay 595 pence per share in exchange for each share of IMImobile, or an…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AccuData (Behavioral Marketing), Terminus (Account-based Marketing), Twilio Segment (Customer Data Platform), Clinch (E-Commerce), and Sectigo (Identity Management). AccuData Launches NextGen Behavioral Targeting Solution AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution …

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Bizzabo (Customer experience), Captiv8 ( Influencer Marketing), TeamSupport (Customer Support), and RingCentral (Unified Communications). Salesforce Signs Definitive Agreement to Acquire Slack Salesforce, the global leader in CRM, and Slack Technologies, Inc., the most innovative enterprise communications platform, have entered into a definitive agreement under…

"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create personalised experiences." Hi Nick, please tell us about your role at Sitecore and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? I’m currently the Regional Vice President, Asia at Sitecore. I lead our presence in the region with the goal of helping businesses and government agencies elevate the digital…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AWS (Customer Experience), Kibo (E-Commerce), Kount (Identity Management), Vonage (Unified Communications), and EveryAction (CRM). AWS and Zoom Extend Strategic Relationship Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Zoom Video Communications, Inc. has selected AWS as its preferred cloud provider. The multi-year agreement extends the longstanding…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Intuiface (Audience Analytics), Fuze (Unified Communications), Agillic (Marketing Automation), Questback (Customer Experience), dunnhumby (Customer Data). Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building,…

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 3radical (Customer Engagement), SalesHood (Sales Enablement), Agora (Customer Experience), netsapiens (Unified Communications), and ZetaDisplay (Content Management System). 3radical Wins Contract with Mediacorp 3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore’s national media network and largest…

"E-Commerce businesses in particular profit from advanced colorization techniques, product customization and personalization, and image optimization." Hi Steve, please tell us about your journey into the imaging/technology space and how you started at LiquidPixels. After 18 years in the yellow box of Eastman Kodak, trying to push them into the digital era, I left my position at Kodak.com. During the ensuing four months, I investigated a half-dozen different ideas, eventually drafting business plans for two of them.…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Episerver (Customer experience),  Shutterstock (Content), Marchex (Conversational Analytics), ResponseCRM (Marketing Automation), and Uber (E-commerce). Smartling Integrates with Episerver to Localize Digital Experiences Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver.…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 1WorldSync (Content), Walmart (E-commerce), Comscore (Analytics), Jifflenow (Marketing Automation), and Rakuten (Customer Experience). 1WorldSync to Acquire CNET Content Solutions 1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to…