The Latest Martech Tools and a Lot of Trust: How Service-Based Businesses can Stay Competitive in a Crowded Marketplace
Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the daily tasks that come with growing the business.
Today, that includes a level of proficiency in digital marketing, which is often a prerequisite for sustainable growth and success.
And the list of focus areas in a comprehensive digital marketing strategy seems to grow every year:
Website SEO
PPC advertising
Reviews and Reputation…