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MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Top 3 Signs Your MarTech Isn’t Working

Marketers are incredibly busy people, especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your MarTech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from PX, Selligent Marketing Cloud, Sylo, Verint and Enableocity. Alder Home Security Selects PX to Centralize Customer Acquisition Efforts PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder’s customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private…

MarTech Interview with Sarah Assous, CMO at Zoovu

"The rise of Voice search will change the way consumers search and find products, how ad campaigns are run and delivered, which will impact wider Marketing initiatives." Tell us about the major milestones in your career as a Marketing professional? I went from being a Product Marketing manager at a Marketing Cloud company to a CMO in under two years - something I would have never expected. Actually, to be the CMO of a rapidly evolving business like Zoovu is a milestone in itself, the past few months have been a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Acuant, Facebook, Affle, Creatio, and Clarivate Analytics. Acuant Expands Trusted Identity Platform Bringing More Ways to Transact on the Web/HTML Acuant, a leading global provider of identity verification solutions, announced new technology for advanced passive liveness test in Acuant FaceID biometric facial recognition and Acuant WebID for instant identity verification on the…

MarTech Interview with Laetitia Gazel Anthoine, CEO at HEROW

"We believe that publishers have an opportunity to leverage user data in a way that enhances the user experience as long as they are transparent about its use." My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I've always been passionate about tech. After my graduation from CentralSupelec, a French Graduate School in Engineering, I started working for a Telecom company in France (Orange). While there, I worked on the implementation of their mobile…

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"AI and Machine Learning technologies are critical for being able to deliver this kind of cross-channel recognition and personalization at scale." Tell us about the technologies that brought seismic shifts in email monetization campaigns? The three biggest ones are: - The use of improved rendering technology to deliver better artwork appearance. This enabled the success of native campaigns by allowing the ads to blend seamlessly with content, and it just provides a better overall user experience. - Direct…

MarTech Interview with Cindy Zhou, CMO at LogRhythm

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Salesforce, eBay, Microsoft Corp and RTW Retailwinds. Salesforce Update: Vlocity Acquisition, Co-CEO Keith Block Stepping Down and More… Salesforce economy is definitely booming and set to register another phenomenal quarter ahead. The world’s biggest CRM-maker for Marketing, Sales and Commerce has announced big updates this week. Zendesk to Hold Annual Analyst and Investor…

MarTech Interview with Matt Gilbert, CEO at Pepperjam

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from eBay Inc., AODocs, CreatorIQ, OTTO.nl, and LevelJump. eBay Issues Statement on Strategic Review Process for eBay Classifieds Group eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, issued the following statement regarding the previously announced strategic review of eBay’s Classifieds Group (“Classifieds”). AODocs Experiences Explosive…

MarTech Series Publisher Shayne Barretto Named Gen Next Icon

In a glittering ceremony held on Sunday at the Hyatt, Pune, iTechnology Series Co-Founder and MarTech Series Publisher, Shayne Barretto, was named as one of the Economic Times' Gen Next Icons. This accolade is a testament to his skill in building successful organizations and his zeal to motivate and harness talent. The Economic Times' Next Gen Icons was an event held to facilitate Next Gen leaders in Pune. Some of the other luminaries and budding entrepreneurs included an eclectic list headlined by  Philanthropist Adar…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

MarTech Interview with Shawna Wolverton, SVP of Product at Zendesk

"Product Managers don’t worry too much about robot overlords taking our jobs. It is so much more art than science." About Shawna You were part of the first Localization Product Management team at Salesforce. Today, you lead Product Management at Zendesk. How has your role evolved in the last few years? My career has never been a straight line, I’ve moved in and out of Localization, Marketing and Product Management roles for the last 25 years. I took a big step back in my career to join Salesforce as their Localization…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TTEC Holdings, Zendesk, Trulioo, Zoomd Technologies Ltd, and HotSwitch. TTEC Enters Into Strategic Partnership with Pega to Accelerate Digital Transformation Across the Contact Center TTEC Holdings, Inc., a leading digital customer experience technology and services company focused on the design, implementation and delivery of trans formative solutions for many of the world’s most…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SAS, Databricks, Creative Virtual, CustomerGauge, Intema Solutions Inc., and Behavioral Signals. SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute.…

MarTech Interview with Nicole Amsler, VP of Marketing at Formation

"As marketers get more clarity around the definition of personalization, I believe we will see more development of customer-centric approaches in marketing." Journey into Tech You come from a very interesting background. From Aeronautical Engineering to heading Marketing at Formation.ai - tell us about this enriching journey. I’m an Engineer by degree, but have now worked in the Marketing industry for more than 20 years. I have a very technical background -- I received my BS in Aeronautical Engineering from Cal Poly…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CDK Global, Inc., automotiveMastermind, Qualtrics, ZipperAgent and Tamatem. CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding…