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TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

Verpex Launches First “Co-Cloud Hosting” Service, Optimizes Site Speed, Reliability and Email Deliverability

Web hosting company improves site performance by using Amazon AWS, Google Cloud and Digital Ocean instead of traditional datacenters Verpex, a high performance web hosting solution, announced the launch of the industry's first "co-cloud" hosting services. Clients on their hosting plans may see benefits to uptime, site deliver speed and even search engine rankings. Verpex uses several different cloud datacenter providers including Amazon AWS, Google Cloud and Digital Ocean which increases the amount of global server…

WP Engine Establishes Software Development Office in Kraków, Poland

Zygmunt Dyras, experienced tech leader from UBS & SolarWinds, to head office WP Engine, the WordPress technology company, today announced the opening of its newest office in Kraków, Poland, which will serve as a global innovation hub for a range of software engineering functions supporting WP Engine’s pan-EMEA and worldwide customer and technology business. The office is led by Zygmunt Dyras, Director of Engineering, an experienced tech industry leader who joined WP Engine after holding senior engineering positions…

Club Management Leader Troon Launches New Troon.com Website

Troon, the leader in club management, development, and marketing, recently launched a new website that will help the global brand to communicate and market over the next five-plus years, while better connecting members and guests to Troon-affiliated clubs. Troon®, the leader in club management, development, and marketing, recently launched a new website that will help the global brand to communicate and market over the next five-plus years, while better connecting members and guests to Troon-affiliated clubs. The new…

WP Engine Successfully Completes SOC 2 Type II Examination

The WordPress Digital Experience Platform Meets Security and Availability Standards Set by the American Institute of Certified Public Accountants (AICPA) WP Engine, the WordPress Digital Experience Platform (DXP), announced that it has successfully completed a Service Organization Control (SOC 2,) Type II examination for its customer environment and User Portal. The audit, conducted by Holtzman Partners, found that WP Engine meets the SOC 2 standards for Security and Availability Trust Services Categories. Marketing…

Creatio Channel Network Teams Up to Help Organizations Fight Against COVID-19

Creatio, a global software company providing a leading low-code platform for process management and CRM, today announced more partners have joined the initiative of helping organizations fight against COVID-19. Since end of March, Creatio has been offering companies that directly aid in efforts against the pandemic a 6-month subscription of Service Creatio, customer center edition for free. The company channel network has joined the campaign to provide their services and marketplace solutions with no charge to healthcare,…

5 Outstanding Features of Hootsuite SMM Dashboard

Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media platforms. It also enables you to monitor what social media users are stating about your brand and assist you with responding right away. With such huge numbers of networks for organizations to deal with, it's no doubt Hootsuite Social Media Management dashboard has become so famous and reliable for organizations. You can monitor what…

Extensive Mapp Cloud Product Update: Improved Insight-led Customer Engagement

Mapp, the international provider of insight-led customer engagement, today released a comprehensive range of product updates for its digital marketing platform Mapp Cloud. The Spring Update package includes 13 innovations, integrations, and add-ons that further expand Mapp's leadership in customer intelligence, marketing analytics, and cross-channel marketing. The new applications will help marketers to work smarter and more efficiently, and are available immediately to customers. Michael Diestelberg, VP Product…

Shippo Announces $30 Million Series C to Make Shipping a Package as Easy as Sending a Text Message

Shippo, the leading shipping platform for growing e-commerce businesses, announced today that it has closed $30 million in Series C funding, bringing its total capital raised to $59 million. D1 Capital Partners, who led the round, joins Shippo's world-class roster of investors, including Bessemer Venture Partners, Union Square Ventures, Uncork Capital, and Version One, who all also participated in the round. E-commerce is a $3.5T market that is poised to double by 2023, fueled by shifting consumer preferences, more brands…

Fruition Offers Free Hosting & Additional Digital Support

To ease the burden of COVID-19, Fruition is offering free web hosting to any U.S. based company affected by the Coronavirus, and has committed ⅓ of the technology team's time to support government and healthcare organizations through website support. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel If your business or organization has been impacted by COVID-19, Fruition is providing our enterprise level hosting platform at no charge for 180…

SiteLock Partners with Aruba to Enhance Security for Its Customers

SiteLock's Patchman solution selected by top European hosting provider to offer a safer, cleaner hosting environment for its customers SiteLock, a global leader in cybersecurity solutions for small businesses, announced its partnership with Aruba S.p.A, the largest Italian hosting provider in European markets, including France, U.K., Germany, Poland, Hungary, Czech Republic, and Slovakia. Through this partnership, Aruba will leverage SiteLock's Patchman solution in over 700,000 websites to create a safer, cleaner hosting…

MarTech Interview with Mark Emond, President at Demand Spring

"As a business leader, I think it’s critical that you continue to assess how you leverage the mix of assets available to you to drive performance." Journey into Tech Hi Mark, tell us about your journey into Revenue Marketing? What inspired you to be part of a Marketing Technology company? A big gap in the market inspired me to start Demand Spring. We are a Revenue Marketing consultancy. We help B2B marketers optimize their practices for building pipeline and contributing to revenue. I was a marketing leader on the…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

NexTech Lands Four New WebAR Customers

New customer wins expected to scale rapidly with launch of NexTech’s CaptureAR technology NexTech AR Solutions, the leader in augmented reality for eCommerce and AR learning applications, has landed four new WebAR customers; SpenceUp, Dhana Inc., Lotuk and WallKicks. All of the 3D WebAR experiences will be created utilizing the company's proprietary CaptureAR technology. CaptureAR is a pivotal new technology which the company believes will greatly accelerate the augmented reality global marketplace. The CaptureAR app is…

5 Tools Every E-Commerce Marketer Should Have in 2020

You need to constantly work on improvements and upgrades to make your e-commerce business to stand a chance. Digital Marketing for an e-Commerce company comes with a wide variety of challenges. The ways for generating revenue from inbound traffic are endless with new additions regularly. It is also a fact that many businesses are overwhelmed with the complex, time-taking work required to implement and optimize the right types of campaigns to lead in their industry. If you wish to choose 5 tools to market an eCommerce…

Better Together: WP Engine and Flywheel Make Local and Genesis Products Available to All Customers

Leading Local Developer Tool and Theme Framework Simplify Bringing WordPress Digital Experiences to Life WP Engine, the WordPress technology company, announced two updates to simplify the workflow of developers and enable them to create world-class digital experiences. Starting , Local (formerly Local by Flywheel), will connect directly to the WP Engine WordPress Digital Experience Platform (DXP). Additionally, Flywheel customers will now have access to the Genesis framework and themes free of charge, a feature already…

WP Engine Appoints Lisa Box Senior Vice President of Corporate Development

Award-Winning Business Development Leader to Drive M&A Growth Engine & Innovation Ecosystem to Complement WP Engine’s Product Development WP Engine, the WordPress Digital Experience Platform (DXP), announced the appointment of Lisa Box as the company’s new Senior Vice President of Corporate Development. In her new role, Lisa will be responsible for expanding WP Engine’s growth strategy, market leadership and customer value through acquisitions and strategic partnerships. Box will report to Heather Brunner,…

WP Engine Appoints Lisa Box Senior Vice President of Corporate Development

Award-Winning Business Development Leader to Drive M&A Growth Engine & Innovation Ecosystem to Complement WP Engine’s Product Development WP Engine, the WordPress Digital Experience Platform (DXP), announced the appointment of Lisa Box as the company’s new Senior Vice President of Corporate Development. In her new role, Lisa will be responsible for expanding WP Engine’s growth strategy, market leadership and customer value through acquisitions and strategic partnerships. Box will report to Heather Brunner,…

Grammarly Business Named Competitive Leader of AI Writing Assistant Software in G2’s Winter 2020 Grid® Report

Grammarly's Writing Tool Tailored for Businesses Scored Above Average in Every Category Grammarly Business, the AI-powered writing assistant for businesses, achieved Leader status in the category of AI Writing Assistant Software in G2.com, Inc.'s Winter 2020 Grid Report. G2, the world's leading business solutions review website, awarded Grammarly Business its Leader status based on the responses and reviews of real users, revealing the writing tool's high scores in customer support, business utility, and ease of use.…

MarTech Interview with Marcin Cichon, CEO at Pricefx

"As Machine Learning and AI continue to rapidly improve and evolve, we are looking to refine and implement these technologies across our products." Hi Marcin, Tell us about your role and journey into Technology. What inspired the idea of Pricefx? I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry. I had been in the software business for over 20 years already with 5 years in Pricing software. I knew that the industry had to change to meet the…