Silicon Slopes Company, Strala, Launches with Revolutionary New Approaches to Improving Experience & Marketing Big Data

Strala, a Silicon Slopes based SaaS company, announces the general availability of the Strala Experience Data Tracking Platform. This innovative technology optimizes how marketers define, automate, and use experience and campaign marketing data to make better marketing choices. Forrester research shows that some of the biggest worries of today's marketers are around the issues of attributing marketing performance across channels, understanding the optimal customer journey and collecting and unifying data across…

Cloud-based CRM Solutions Will Increase Your Sales and Offer a Seamless Customer Experience

Frost & Sullivan Highlights That Cloud-Based CRM Solutions Enable Organizations to Deliver a Truly Personal Purchase Experience to Customers Over the last five years, the percentage of salespeople achieving their sales targets had dropped from 63% to 53%. On the other hand, almost 74% of the salespeople in companies that employed a sales-enablement charter made their quota. In a highly dynamic business environment where customers access information through multiple touch points, it is critical for salespersons to…

Harnessing the Power of Small Data to Build a Better Customer Experience

In 2017, IBM estimated we create 2.5 quintillion bytes of data every day. As this number continues to grow exponentially, so does the very common misconception that larger quantities of data equate to a deeper understanding of people. It’s an idea present across every industry and sector, largely addressed under the guise of "big data." The reality for most companies--and one especially true for marketers--is that most of the "big data" that decision makers have access to isn't all the information needed to make accurate…

Mixpanel and Zendesk Partner to Expand the Future of Data-Driven Customer Experiences

Leading Companies Including Hinge, Lemonade, and Depop See User Analytics as a New Driver of Product Innovation and Exceptional Customer Service Experiences Mixpanel, the world's leading user analytics platform, announced key partner integration with Zendesk, the cloud-based help desk solution used by more than 200,000 organizations worldwide. Now, customer care and support teams can see customers' behavior before they submitted a ticket and, as a result, they can resolve those tickets more efficiently. Businesses That…

Zilliant Enables Consumer-Like E-Commerce Experience for B2B

AI Delivers Product Recommendations, Pricing Consistency Across All Channels Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that the Zilliant IQ platform now seamlessly integrates into any eCommerce system. B2B customers now expect a personalized, consumer-like buying experience as professionals. For executives tasked with delivering on this initiative, that means they need to provide pricing consistency and relevant product recommendations…

Evergage Named a Strong Performer Among Experience Optimization Platforms by Independent Research Firm

1-To-1 Personalization and Customer Data Platform Company Recognized for Strengths in Behavioral Targeting and Recommendations, as Well as High Customer Satisfaction Scores Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester Wave: Experience Optimization Platforms, Q2 2018," published recently. This first-ever Wave report on the experience optimization platform space examines the…

Unified Commerce is Here: The Customer Experience of the Future

According to a Latest Report, 73% of Customers Want Order Tracking Across all Touchpoints but only 7% of Retailers Currently Offer “Start Anywhere, Finish Anywhere” Order Capabilities Customer-centric retailing and selling are the new business models. The new model goes beyond the traditional horizon of omnichannel, breaking down the lofty walls between internal intent silos and the potent customer experience platforms. " Unified commerce and a customer experience (CX) that transcends channels are the foundation of the…

Medallia Recognizes World’s Most Innovative Customer Experience Leaders

IBM, Generali, Sage, and Comcast win Medallia Expy Customer Awards Medallia Inc., the global leader in customer experience management, announced the winners of the first-ever Medallia Expy Customer Awards, recognizing excellence in creating impactful customer experiences. The Medallia Expy Awards reward members of the Medallia community who are innovating and winning through creating impactful experiences for customers and employees. Companies were selected by a panel of judges including Medallia partners Deloitte…

Squelch Emerges from Stealth to Solve $17 Billion Customer Experience Problem

Raises $ 8 Million in Series A Funding Squelch, Inc., provider of real-time customer experience optimization for customer support and customer success teams, launched from stealth with $8 million in Series A funding from Shasta Ventures and Correlation Ventures, which it will use to further product development and expand sales and marketing. The company concurrently announced general availability of its flagship SaaS product, which is designed to take customer satisfaction, retention and loyalty to the next level for…

Cognizant Named a World Leader in Gartner Magic Quadrant for CRM and Customer Experience Implementation Services

Report Recognizes Cognizant for Its Ability to Execute and Completeness of Vision Cognizant announced that it has been named a Leader in the Gartner Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide. The report evaluates 21 vendors that provide customer relationship management (CRM) and customer experience (CX) project-based services, including consulting and solution implementation services worldwide.  Leaders are defined by Gartner as those who "bring a wide range of business,…

DialogTech Deepens Integration with Adobe Experience Cloud

Enhanced Integrations with Adobe Analytics Cloud and Adobe Marketing Cloud Enable Digital Marketers to Use Call Analytics to Personalize Customer Experiences and Grow Revenue DialogTech, the world's leading provider of marketing analytics for inbound calls, announced a deepened integration with Adobe Experience Cloud that enables digital marketers to use deep, real-time insights on offline calls and conversations to drive higher-quality conversions, deliver more personalized customer experiences and grow revenue. The…

New Qualtrics Partner Network Helps Organizations Close Their Experience Gaps

Global Ecosystem Supporting The Qualtrics Experience Management Platform Announced Qualtrics, the leader in research and experience management, announced the launch of the Qualtrics Partner Network (QPN), to expand the global ecosystem of partners providing programs and solutions based on the award-winning Qualtrics Experience Management (XM) Platform. The announcement was made recently at the Qualtrics 2018 X4 Experience Management Summit in Salt Lake City. QPN members will gain access to the…

CloudCherry’s Predictive Analytics Enhancements Give Companies the Customer Experience Edge

Improvements Increase Speed and Accuracy of Customer Feedback Analysis at Scale CloudCherry, a leading Customer Experience Management company, announced significant enhancements to its CX platform's predictive analytics engine, reducing the time required to analyze customer feedback at scale, reveal insights and predict trends. "Brands around the globe are under ever-increasing pressure to understand and get ahead of customer needs, tackle churn, and drive profitability. With the help of machine learning and deep…

Spotzer To Transform Service Experience For Global Customer Base With NewVoiceMedia

NewVoiceMedia’s Cloud Contact Centre Technology Integrates Seamlessly With Spotzer’s CRM Platform To Ensure All Customer Interactions Are Tracked And Service Levels Measured NewVoiceMedia, a leading provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, is helping Spotzer enhance its contact centre operations and global customer service experience with its ContactWorld platform. Spotzer is a white-label provider of bespoke digital marketing solutions…

New Study Reveals Brands Fail to Use Customer Data to Deliver Personalized Digital Experiences

Sitecore Research Finds That Brands Aren't Equipped To Turn Customer Data Into Strategies That Drive Customer Loyalty Sitecore, the global leader in experience management software, released results of a global study - The challenges of gaining contextual insight - conducted in partnership with Vanson Bourne analyzing responses from 6,800 consumers and 680 marketing and IT decision makers to understand how brands are managing the data they collect from consumers, securing and analyzing it, and using it to deliver a…

Why The Best Marketers Are Adding Online Experiences to IRL Events

Fall in the marketing world means more than just pumpkin-spiced lattes, it’s a hectic time full of industry conferences. All you road warriors know what I’m talking about… there are too many B2B marketing events, conferences, summits, and forums to keep straight. In the whirlwind of flights, happy hours and card-swapping, all those valuable in-person conversations can feel like they happened ages ago once you get back to the office. So how do the best marketers leverage the valuable connection of an in-person…

Sibyl™ NPS® Software Platform for B2B Customer Experience Launched

Marketers can now manage their brand reputation with better effectiveness than ever before.  Signet Research, Inc., a leading New Jersey-based marketing research firm specializing in media research, introduced the Net Promoter Score (NPS®) software called Sibyl™ for B2B businesses, media companies and brand marketers. Sibyl™ is designed to provide media companies with critical sagacity on how their brands and services are faring among the customers. It will help B2B marketers optimize their campaigns to retain and expand…

Avetex Becomes Genesys Value Add Reseller; Will Amplify Seamless Customer Experience

Avtex, a renowned end-to-end customer experience (CX) deployment partner for Microsoft, will now cater to Genesys. It will offer premium CX technology solutions to Genesys as part of its strategic collaboration. It will now feature as Genesys Value Add Reseller; building, delivering and supporting products and solutions available on the Genesys Customer Experience Platform. Genesys is an omnichannel CX optimization and workload management platform that sells cloud-based and SaaS to mid-sized and large businesses.  …

Retailers Can Find Lost Revenue and Grow Incremental Income Today

ZineOne Mines Data Throughout the Funnel to Optimize Predictive Engagement Results Predictive engagement leader, ZineOne, announced RevPredict, the first in a series of enhanced capabilities to its popular Intelligent Consumer Engagement (ICE) platform. Long the choice of major retailers and banks such as Men's Warehouse, HDFC, The North Face, and more, the ICE platform enables business users to understand and respond in-the-moment with relevant 1:1 customer engagements to influence desired outcomes. Via a real-time…

MarTech Interview with Robert C. Johnson, Founder and CEO at TeamSupport

"Customer self-service is valuable to businesses of any size and, given the increase of its usage, it won’t be long before a self-service customer portal becomes a requirement for success." Please tell us about your role and the team/technology at TeamSupport. In 2008, when working for a former company where they could not find a true B2B (business-to-business) customer support solution, my colleague and TeamSupport Co-founder, Eric Harrington, and I set out to build one. We determined the market desperately needed a…