Pepsi® Go, the exciting new innovation of PepsiCo, is an AI-powered, unattended store designed for food and beverage on the go. The artificial intelligence engine on the backend is powered by SandStar, a technology pioneer which delivers contactless self-checkout experience for consumers.
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SandStar has built strong relationship with the leading global food and beverage company PepsiCo since 2017. Both parties have been working to develop real-world solutions to meet the growing consumer demand for more autonomy, digital and innovative shopping experiences such as unattended smart kiosks and automated checkout. SandStar has proven results with regards to the accuracy, efficiency and convenience, as well as the retail insights and proven business value generated by the retail analytics system.
“SandStar is delighted to partner with PepsiCo to bring this leading-edge technology to Dubai and the rest of the world,” said Yili Wu, Founder and CEO of SandStar.
“At PepsiCo, digital innovation is at the core of what we do, and we are very excited to be able to showcase the future of retail at the Pepsi Go store to our consumers. The Pepsi Go unattended store is a state of the art consumer driven and digital innovation that truly elevates the shopping experience in a secure, seamless and contactless manner, making checkout queues a thing of the past.” said PepsiCo’s Africa Middle East and South Asia Chief Information Officer, Salma Abdelgelil.
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Consumers will start their journey by simply tapping, inserting or swiping a valid payment card to open the kiosk’s doors, consumers can enter the 18-square-meter smart store to shop freely. Leveraging the dynamic computer vision and advanced action semantic recognition, the cameras can accurately recognize the PepsiCo snacks and beverages selected as well as the consumer’s trajectory. After walking out, the payment will be triggered automatically through the customer’s payment card and a digital receipt will be sent. No queue nor waiting in lines.
SandStar delivers a superior unattended retail experience, and it has tackled many issues in real operation such as multiple people entry, ReID and variable payment integration. It’s secure but also carefully designed to protect customer privacy. The camera involved only captures products and shopping behavior by marking the key point of the human skeleton. Additionally, since the system is based on self-learning, all data processing is done automatically by the system itself.
PepsiCo and SandStar will continue to innovate the face of unattended retail and bring valuable practices that transform the food and beverage industry.
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