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JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies

JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with new dashboard features and a ground-breaking app builder experience – ‘JET8 ENTER-PRISE’. Featuring the all-new JET8 ENTERPRISE dashboard, the 100% managed services platform offers a full suite of software for mobile app building, moment marketing, mobile engagement, mobile sales and customer success, with a completely free analytics dashboard at its core. Marketing Technology News:…

goPuff Tallies up How Football Fans Spent Their Time Watching The Big Game

Digital Retailer Reveals Post-Game Day Wrap-Up Insight into Fans’ Purchasing Power, Which Ads Scored Big and the Eyebrow-Raising Essentials Needed to Watch the Championship For the second year in a row, goPuff, the digital convenience delivery retailer, released its Big Game insights on how football fans really spent their time watching the biggest game of the season. With all eyes on Tom Brady (for what felt like the 1,000th time), goPuff’s analysis of what went truly down couch-side through their app and website shares…

Facebook Has Hired a New CMO to Revamp its Brand Image

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the midst of Facebook having one of its biggest branding crisis, the social media networking site has just hired a veteran CMO, Antonio Lucio. Antonio formerly worked at Pepsi and Visa and has been hired by Facebook to boost the social network’s external image and cross-promote features within the app. Garry Briggs, Facebook’s previous CMO quit the company in January 2018, thus leaving the spot vacant since.  Antonio…

The Prince Effect: Reasons For Renaming Your Brand, And How To Do It Right

Last month would have been the 60th birthday of Prince, the late American pop star who achieved world fame with his iconic music, flamboyant style, and onstage flair. But aside from his music, Prince is also remembered for renaming himself multiple times. Prince’s first name change, to ‘The Love Symbol’ came after a contractual dispute with his record label. But while he used a different title for 6 years, his iconic personal brand left consumers in no doubt as to who he was, and what he could offer. In the world of…