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IDC Survey Finds AI Adoption Being Driven by Improved Customer Experience, Greater Employee Efficiency

A recent International Data Corporation (IDC) survey of more than 2,000 IT and line of business (LoB) decision makers confirms that adoption of artificial intelligence (AI) is growing worldwide. Over a quarter of all AI initiatives are already in production and more than one third are in advanced development stages. And organizations are reporting an increase in their AI spending this year. Delivering a better customer experience was identified as the leading driver for AI adoption by more than half the large companies…

Nectar Awarded for Excellence in Managing Communications Networks, Customer Experience and Channel Success

Company’s fifth award win for its Nectar 10 solution Nectar Services Corp., the leader in the development and deployment of proactive unified communications monitoring and performance management software for the voice, video and collaboration market, announced that Nectar 10 has been recognized for the fifth time in the past year, with its most recent win being the 2019 Unified Communications TMC Labs Innovation Award. Additionally, Nectar executives Ken Archer and Cathy Rowell have been recognized by CRN’s Channel Chiefs…

Elixir Technologies Corporation is recognized as a 2020 Gartner Peer Insights Customers’ Choice for Customer Communications Management

Elixir Technologies Corporation, a leading provider of Customer Communications Management solutions, announced that they have been designated a Customers’ Choice vendor in the April 2020 Gartner Peer Insights ‘Voice of the Customer’: Customer Communications Management report. Gartner defines Customer Communications Management as “both a strategy and a market fulfilled by applications that improve the creation, delivery, storage and retrieval of outbound and interactive communications.” Marketing Technology News: Payment…

Incognia Fights Mobile Fraud and Protects Privacy with Location Behavioral Biometrics

Incognia offers first private identity solution based on location behavior Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia's Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a…

Nuance Voice Biometrics Quickly Identifies Customers and Strengthens Security for National Australia Bank

Millions of phone banking customers benefit from fast, safe and simple verification process while removing the need to worry about passwords or security questions Nuance Communications, Inc. announced that National Australia Bank, one of Australia’s major banks, is leveraging the world’s most advanced biometrics solution for authenticating customers and enabling fraud detection, Nuance Gatekeeper, to improve the customer experience and strengthen the bank’s security standards around customers’ authentication processes.…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

ActiveCampaign Crosses 100,000 Customers & $100 Million Annual Recurring Revenue

The major milestones follow closely after the announcement of a $100 million Series B funding round to further accelerate the Customer Experience Automation (CXA) category ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that it has surpassed 100,000 active customers and crossed $100 million annual recurring revenue (ARR) on its CXA platform. This follows only months after announcing a $100 million Series B funding round. ActiveCampaign has been focused on improving customer experience for…

ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world's largest email delivery and analytics engine that delivers over a third of the world's email, today announced an integrated solution bringing brands real-time email delivery, intelligence, and personalization. The combined solution delivers improved personalized and contextual email…

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

New Integrated Loyalty Solution from PK Helps Brands Increase Retention by Fostering Deeper Customer Connections

PK's fully integrated loyalty approach empowers clients to create moments that matter, foster customer behavioral and emotional loyalty that drives ROI and protects share of wallet PK, the global services firm that helps the world's most customer-obsessed brands design, build and run the future, announced the launch of its new Integrated Loyalty Solution, which helps clients unlock substantially greater customer engagement and retention for their brands. In today's virtual everything world, enterprise companies are…

Google Cloud and Splunk Announce Strategic Partnership to Help Customers Gain Deeper Insights from Data

Splunk Cloud will be available on Google Cloud's scalable and secure infrastructure Google Cloud and Splunk Inc., provider of the Data-to-Everything platform, announced a new strategic partnership to help organizations drive actionable insights from their data and enable better, faster decisions with real-time visibility across the enterprise. Splunk Cloud will soon be available on Google Cloud to help customers unlock the value of their data and provide increased flexibility for harnessing the power of the Splunk…

Free Customer & Employee Impact Assessment Helps Brands Navigate Coronavirus Challenges

CallMiner Analytics Rapid Evaluation (C.A.R.E) assessment analyzes contact center data to uncover shareable insight on how COVID-19 is impacting business operations CallMiner, the leading provider of artificial intelligence (AI)-fueled speech and customer interaction analytics, announced the launch of its CallMiner Analytics Rapid Evaluation (C.A.R.E) assessment, which provides an automated snapshot of how the coronavirus is impacting an organization through voice of the customer and work-from-home voice of the employee…

Teradata Announces General Availability of Vantage Customer Experience

Partners with Celebrus to Deliver Personalized Experiences Across All Customer Interactions to Drive Incremental Revenue and Lower the Cost-to-Serve Teradata, the cloud data and analytics company, announced that Vantage Customer Experience (CX) is now generally commercially available. Vantage CX helps brands deliver relevant, personalized experiences in real time, across all customer interactions and touch points. By partnering with Celebrus and integrating real-time interaction data into Vantage CX, Teradata customers…

BORN Group Receives SAP APJ Partner Excellence Award 2020 for SAP CUSTOMER EXPERIENCE

Award Presented at SAP Field Kick-Off Meeting 2020 BORN Group announced another award win: an SAP® APJ Award for Partner Excellence 2020, for SAP Customer Experience. Awards were presented by SAP  to the top-performing SAP partners in the APJ region that have made outstanding contributions to driving digital transformation for SAP customers. Recipients of this year’s awards have been – in partnership with SAP – helping customers adopt innovation easily, gain results rapidly, grow sustainably, and run more simply with SAP…

Audiens Bolsters Its Innovative Customer Data Platform with $8 Million Strategic Investment from Tech Giant NHN

The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend Audiens, a global independent customer data platform and audience management tool, has received an $8M (£6.5 M) cash investment from South Korea's NHN Corp. This is the first investment in a European technology company for NHN. The investment accelerates Audiens international expansion plans and strengthens the…

Emerson Group Selects Astute Customer Experience Software for More Efficient, Enterprise-Level Relationship Management

Astute announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to support its internal customer services group. As a retail partner of choice for many over-the-counter health and beauty companies, The Emerson Group helps brands connect with consumers in the marketplace. The Emerson Group provides sales, marketing, and support for many of its portfolio of brands, including contact center infrastructure to support pre-sales and post-sales for…

Alfresco Wins Sixth Consecutive Award for Exceptional Customer Service

Alfresco’s Customer and Premier Support Teams Recognized Yet Again in Prestigious CRMI NorthFace ScoreBoard Award Alfresco Software, an open source, content services provider, announced that the Customer Relationship Management Institute, LLC (CRMI), a leading organization recognizing achievements in customer support, has recognized Alfresco’s Technical and Premier Support teams for their customer service excellence. Alfresco was presented with the CRMI's NorthFace ScoreBoard (NFSB) Award for Outstanding Customer Service …

iperceptions Launches Customer Feedback Program to Help Businesses Understand and Adapt to the New Normal

Customer Experience Management solution introduces 6-month program offering free access to curated customer feedback solutions to support companies through COVID-19 crisis iperceptions, a global leader in Customer Experience Management (CEM) solutions, today announced the launch of iperceptions adapt, a free, 6-month customer feedback program that provides businesses access to curated solutions to help them listen to their customers and website visitors, and navigate the business impacts from COVID-19. The iperceptions…