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Imprev Marketing Automation Created 14.7 Million Digital and Print Marketing Assets for Clients in 2018

Empowered Brokers to Leverage Listings to Generate New Business for Agents In 2018, Imprev continued its quest to give real estate franchises and brokerages a new, powerful way to reach substantially more consumers. Brokerages are using Imprev's service to create effective marketing campaigns with company-defined best practices that harness the power of their agents' marketing networks. The results have been impressive. Through its marketing automation platform, Imprev generated marketing for over 1.5 million of their…

Blendwing Takes Digital Strategy and Marketing Automation to the Next Level

In the new year, Blendwing is paving the way in unique digital marketing solutions for growing businesses. Their approach, which places an extra focus on customization, builds connected digital solutions designed for accelerated business growth. Blendwing's expertise includes high-impact marketing automation, graphic design, and digital strategy. "It starts with an in-depth understanding of an organization's brand identity and target markets. From there, we design a tailored marketing campaign that can auto-adapt to…

CleverTouch Marketing Releases First of Its Kind Marketing Automation Survey Report Addressing the State of Adoption Across UK, USA and EMEA

Survey Reveals Top Five Challenges to Marketing Automation Success CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind. The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the…

5 Crucial Factors for Real Marketing Automation Success

It’s touted all over the internet: Businesses using Marketing Automation software are seeing better success with lead generation. According to a study by VB Insights, four in five users increased their leads by using Marketing Automation software and almost as many (77%) saw an increase in conversions. The problem is, these types of statistics position the tool as the hero. Adopting Marketing Automation software will naturally save time and generate a better return on investment, it seems. Of course, that’s not entirely…

The Future Is Personal: Marketing Automation’s Crucial Role in Helping Universities to Attract Students

UCAS’ 2017 End of Cycle Report found that last year, the number of university applicants in the United Kingdom continued to fall compared to previous years. This isn’t such a shock — while university offers countless benefits and can propel people into hugely promising careers, the bottom line is that it’s expensive. On-the-job learning and apprenticeships offer alternative routes into the working world away from higher education, and an increasing number of people coming out of school are opting for this fast-tracked…

All-New Act! CRM Introduces Powerful Marketing Automation Built for Small Business Success

The Next Generation of Act! CRM Provides Smbs with the Ultimate Toolset to Accelerate Growth Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, announced the next generation of Act! which marries proven CRM with powerful marketing automation. The new Act! represents a significant step forward, both for Swiftpage and the broader SMB market, and is available in English in North America, the United Kingdom, Australia, and New Zealand …

Splio Acquires Gowento to Strengthen Its Marketing Automation Eco-System

Splio’s Acquisition Is Driven by Its Deep Understanding of WeChat and the Rising Era of Shrinking Mobile Moments. In what looks like a critical strategic move, Splio has acquired Gowento to prepare its platform for the future of mobile commerce. While USA and China see the heavy adoption of mobile wallets, the European markets are vastly untapped. Hence, Splio intends to open a wide channel between consumers and brands to achieve long-lasting customer loyalty. Splio’s vision is based on three strong factors: The Era of…

Pyze Launches Next Generation Cross Channel Analytics & Marketing Automation Solution

Pyze Introduces Role Based Custom Dashboards, Integrated Cross Platform Analytics, and Trigger Based Marketing Campaigns Pyze, the leading AI driven cross-platform analytics and engagement platform, announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a powerful new user interface. Driven by customer demand, Pyze designed the new UI to accelerate…

Fuel Travel and Blueshift Partner to Revolutionize Hotel Marketing by Creating Industry’s Most Advanced Marketing Automation Platform

An AI-Powered Platform Will Allow Hoteliers to Activate All Their Guest Data and Drive Guest Engagement with One-To-One Marketing Blueshift, the leading AI-powered Cross-Channel Marketing Platform, and Fuel Travel, the premiere digital agency for the hotel industry since 1994, announced their strategic partnership to create the most advanced AI-powered platform for the travel industry. The partnership marries Fuel's 25 years of industry knowledge and experience with Blueshift's state-of-the-art, patented AI-powered…

WorkWave PestPac Powers Customer Growth with Strategic Marketing Automation Capabilities

Workwave Launches New Marketing Automation Features Within Its End-To-End Solution; Adds Strategic Agency Services WorkWave, a leading provider of software solutions for the field service and last-mile delivery industries, announced its updated marketing automation features within WorkWave PestPac. These updated features provide a more seamless user experience focused on enhanced campaign management, and allows WorkWave PestPac users to create, send and track email marketing campaigns without leaving the platform. The new…

Imprev Announces Launch of Marketing Automation for Douglas Elliman

Third-Largest National Real Estate Brokerage Offers Best-In-Class Marketing Experience for Agents Douglas Elliman Real Estate, the third largest residential real estate brokerage in the United States (Real Trends 500), has launched a powerful service today for all agents nationwide: Imprev Marketing Automation. This widely-acclaimed service automatically delivers branded marketing content to agents throughout the listing process, empowering them to spend more time with clients and focus on creating an…

Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Outsell’s New AI-Driven Marketing Automation Platform for Automotive Is the First to Auto-Generate Individualized Customer Incentives Proven…

Dealers Can Also Now Create and Send On-Demand Micro Campaigns and Craft Multi-Channel Conquest Campaigns in Minutes From the DrivingSales Executive Summit, taking place Oct 21-23 in Las Vegas, Outsell announced significant enhancements to its AI-driven marketing automation platform for the automotive industry. The first vendor to bring AI-driven solutions to auto dealers, Outsell has added key new features intended to help boost incremental sales and service bookings, including: A new integration with AutoHook…

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018. Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and…

INBOX25 Further Sweetens SugarCRM with a Built-In Marketing Automation Solution and AI-Infused Functionality

Built-In Marketing Cloud Solution for SugarCRM, Leadbox On-Site Messaging and Vision AI for Lead Generation and Sales Alerts INBOX25, a business growth platform, unveils a new package of AI-driven functionality to their marketing automation solution in addition to an all-new, completely seamless, SugarCRM module experience. With over 10 years delivering SugarCRM marketing solutions, INBOX25’s latest cutting-edge platform is built into the CRM; sales and marketing teams no longer need to shuffle and toggle between…

Toyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation Platform Honored with Industry Awards

Wins WebAward Automobile Standard of Excellence Award with Agency Partner DSplus and Finalist for Digiday Technology Awards Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of the 2018 WebAward Automobile Standard of Excellence Award for the 2018 Toyota CH-R Launch Campaign. Outsell’s technology platform behind the Toyota CH-R campaign was also named a finalist for the Digiday Technology Awards in the…

Salesforce Expands the Sales Cloud Platform with Faster Prospecting, Flexible Billing and Intelligent Marketing Automation

High Velocity Sales Now Delivers Tailored Sales Cadences and Work Queues to Each Inside Sales Rep - Increasing Their Productivity and Focus on the Most Valuable Prospects Salesforce, the global leader in CRM, announced advancements to the Sales Cloud platform, delivering a faster, smarter and more integrated sales process from lead-to-cash. Now, companies can complete the entire sales process, from marketing to sales to billing, right within Salesforce. "Automation, integration and speed are essential to business…

New ABM Converter Solution from CaliberMind Turns Your Marketing Automation and CRM into an Account-Based Marketing Machine

CaliberMind Brings New ABM Solution to Market for Companies Looking for a Better Approach to Run Account-Based Marketing Alongside Their Demand Generation Programs at a Fraction of the Cost CaliberMind, the leading B2B marketing analytics and attribution solution, announced at the Flip My Funnel conference the public release of its patent pending new ABM Converter after being in beta for a few months with select customers. The new ABM Converter enables marketers to repurpose their existing CRM & Marketing Automation…

Zero Opt-Outs Is the New Holy Grail for Marketing Automation, This Year’s Nucleus Value Matrix Shows

Integration Across Silos Joined with AI and Hyper-Personalization Help Top Vendors Extend Lead This year’s Technology Value Matrix for Marketing Automation highlights increased efforts to minimize marketing campaign opt-outs by using AI-driven targeting, data integration and automation that further personalizes content based on more granular audience preferences. Increased pressure from European general data protection regulation (GDPR) has also further accelerated investment in the development of tools that better…

Marketing Automation Platform WebEngage Has Been Roped in By OTA Major Goibibo

GoIbibo Will Leverage the Full-Stack Marketing Automation Platform Offered by WebEngage to Enhance Cross-channel User Engagement and Increase Their Booking Rates After months of small-scale rollouts, WebEngage has been roped in by OTA major Goibibo to power the brand’s User & Partner engagement strategy and execution. The Mumbai-based SaaS company is touted as one of the leading marketing automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as…