Banner Before Header

What Are the Key Challenges for Marketing Automation Experts?

Marketing Automation has been used by large corporations ever since its existence. This trend made its mark on the marketing technology in a number of ways. Early solutions were (and most still are) robust, feature rich and consequently complex and expensive. All these made it hard for smaller companies to implement marketing automation. Even if a small business can afford marketing automation software, they have a hard time getting the true value out of it. This phenomenon bothered me because small businesses with…

Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel

Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, officially announced its launch in the US market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution. The platform, now available to…

Seven Email Marketing Automation Features You Should Consider to Drive Better Results

Thinking of Amping up Your Email Marketing Strategies? Here's What You Need to Know Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap. Email marketing is one such sliver of the entire pie of this brave new world of digital marketing. "Email has an ability many channels don't: creating valuable,…

Do Brands Use Email and Marketing Automation Effectively?

Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed Email marketing automation is the fastest-prancing technology that provides marketing teams with the power to optimize lead generation, drive sales conversions, and ultimately generate more ROI. Automation is a critical component in modern-day marketing stack for leading businesses and SMBs. According to the recent stats, the global marketing automation software market is expected to reach $7.63 billion by 2025. Email…

Impartner Named a Strong Performer in Through-Channel Marketing Automation Report

Impartner's TCMA Solutions Cited as a Good Fit for Customers Who Have Invested in Salesforce (CRM) and Are Looking for an Affordable, Full-Featured Solution Global Partner Relationship Management (PRM) leader Impartner has been named a strong performer in The Forrester Wave: Through-Channel Marketing Automation, Q2 2018. In the report, the 15 most significant solution providers have been evaluated against 25 criteria. In the Wave, Forrester reports that marketing to, through and with partners is critical to reach…

Independent Research Firm Ranks SproutLoud a Leader in Through-Channel Marketing Automation

Forrester Research Recognized Sproutloud As A Leader In Through-Channel Marketing Automation (Tcma) In A Report Released Today Evaluating Top TCMA Providers. In The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, among all TCMA vendors, SproutLoud received among the highest 2 scores in the category of strategy and the criteria of technology and supporting products and services. In the report, Forrester Principal Analyst Jay McBain writes, "TCMA is now a critical component of the marketing…

Surfing the Marketing Automation Tide in 2018

In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the size and nature of the business. Opinions could vary on how mature modern marketing automation tools are, or how they could deliver better benefits for SMB marketing teams. Yet, most CMOs would agree that primary struggle in the adoption of marketing automation (or, automation of marketing ops) is its integration across marketing and sales systems. The rising expectations around CX mean…

UK-Based Marketing Automation Firm Force24 Promotes Jake Sweeney & Lee Senior

Jake Sweeney Started in January 2014 as a Hands-On Account Executive, While Lee Senior Joined as Account Executive in November 2013 Force24 - the team behind the UK-built marketing automation platform – has announced some pivotal changes at its Leeds headquarters. The tech firm has promoted Jake Sweeney to the newly-created Head of Strategy role. Having joined the business in January 2014 as a hands-on account executive, he has amassed a wealth of experience working with both SMEs and FTSE100 firms. This first-hand…

AWeber Expands Its Suite of Easy-To-Use Marketing Automation Tools

New Click and Open Automation for Broadcasts Enable Small Businesses and Entrepreneurs to Build Stronger Relationships with Subscribers and Customers These new broadcast automation give small businesses and entrepreneurs more flexibility in how they segment and communicate with their subscribers, enabling them to send more relevant and valuable emails based on subscribers’ behaviors, leading to an increase in engagement, sales and revenue. “You can now automate your email and segment your subscribers like never…

Marketing Automation Platform AdStage Raises $3 Million to Help Marketers Prove Return on Ad Spend

AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by Forté Ventures, HubSpot, and Verizon Ventures. The new funds will help AdStage further develop its core products to meet the growing demand for paid marketing measurement and analytics technology. Last year, AdStage grew its revenue by 150% after shifting focus from campaign management to data analytics and reporting. The volume of ad spend going through AdStage’s platform went…

TrustRadius Announces the 2018 Top Rated Marketing Automation Software According to User Reviews

Hubspot, Marketo, Adobe and IBM Are Among The Winning Products TrustRadius, the most trusted B2B review platform, awarded 2018 Top Rated Badges for Marketing Automation Software to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Top…

Google Analytics Add-on’s Leads Relationship Management is the Key to Marketing Automation Success

This Update Will Provide Website Owners and Marketers Alike With Deeper Insights Into The Types Of Companies That Are Visiting Their Website. The popular add-on to Google Analytics, designed by Fastbase, Inc., has just rolled out a major update allowing users to segment their website leads by industry. This update will provide website owners and marketers alike with deeper insights into the types of companies that are visiting their website. The new feature is especially important as CMOs discover the impact that lead…

GoDaddy Acquires Marketing Automation Provider Main Street Hub To Cater To SMBs

The $125 Million Cash Deal Will Help Go Daddy Offer Small Businesses A Boost In Social Media Engagement GoDaddy Inc., the world's largest cloud platform dedicated to small, independent ventures, announced that it has entered into a definitive agreement to acquire Main Street Hub for approximately $125 million in cash plus up to $50 million in potential future earnouts. The transaction has been approved by the GoDaddy board of directors and is expected to close late in the second quarter of 2018, subject to customary…

Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation Share Article

Leaders in Sales & Marketing Automation and Call Tracking Solidify Partnership, Creating a Must-Have Marketing Solution for Call Tracking and Automation Sales and marketing solutions provider, Lead Liaison, and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution. ResponseTap is a global organization with offices in the US and UK. They most recently opened their New York office. The company…

Mindmatrix Marketing Automation Software Introduces ‘Hotspots’

Users Can Now Create Interactive, Attention-Grabbing Banners And Images With Hotspots In The Marketing Automation Software Platform Mindmatrix marketing automation software’s new feature allows users to take their web-based marketing and sales assets to the next level by adding hotspots to the banners and images used in them. The hotspotted banners and images can then be folded into internal playbooks, a partner portal welcome page, channel, sales or marketing dashboards or even made a part of an external web asset (using a…

DemandBridge and e-Quantum, Inc. to Combine to Create a Leader in the Marketing Automation Software Industry

Today Principals from DemandBridge and e-Quantum, Inc. announced that they will be merging the two companies, effective immediately. The announcement was made on stage at the PSDA Technology Summit held in New Orleans. The new company will retain the DemandBridge name. DemandBridge and e-Quantum, Inc. have been providing premier Distributor Management software for more than 30 years. Together, the two companies bring more than 60 years of experience and growth within and beyond the Independent Print Services Industry.…

Mindmatrix Brings Partner Relationship Management (PRM), Channel Marketing Automation & Channel Sales Enablement on a Single Platform

Mindmatrix, a leading native Channel Enablement Software Provider in the industry, is offering all the 3 core elements of Channel Enablement on a single platform. These elements are -- - Partner Relationship Management (PRM) - Channel Marketing Automation - Channel Sales Enablement Most other vendors either enable one or two of the three core elements; or have partnered with others to offer all the three elements. For Partner Relationship Management (PRM), Mindmatrix offers partner portals and tools for partner…

CallidusCloud and Salesforce Expand their Vision to Unify Sales and Marketing Automation

CallidusCloud®, best known for its cloud-based sales effectiveness and sales performance management software solutions, announced its decision to extend its partnership agreement with Salesforce. The new deal with leading marketing automation company will allow CallidusCloud to enhance its position in martech industry as a leading cloud-based customer experience solutions firm. The latest Salesforce Platinum ISV Partner will collaborate on new martech investments, joint sales activities and technical alignment, in addition…

New Celtra Research Reveals Creative Automation Instrumental to Successful Marketing

Respondents expect automation to have the most powerful impact on marketing over the next five years Celtra announced results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work. The commissioned study, conducted…

Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…