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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from GreyOrange (E-comerce), Infutor (CRM), Liquid Web (Content management), GoodData (Location data), and Tealium (Customer data platform). GreyOrange Announces Strategic Partnership With E-Commerce Company Rex Brown GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfillment operations for companies…

Weatherford Wins Two Crystal Awards for Marketing Communications Excellence

Weatherford International plc announced it was awarded two Crystal Awards for Marketing Communications excellence by the American Marketing Association (AMA). The winning campaigns were awarded to Weatherford in the categories of Best Marketing Campaign for ForeSite® Flow and Best Special Event Marketing for the Victus™ automated managed pressure drilling (MPD) riser system. Weatherford helps customers to transform their operations using both of these oilfield technologies: ForeSite Flow is the world's first full-range,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qumulo (Analytics), VidOps (Content), Tiger Analytics (AI/ML), Nuvias  (Unified Communication), and Sprinklr (Customer Experience). Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Seismic (Sales engagement), Talkdesk (Customer Experience), PunchOut2Go (B2B commerce), and Appinium (Sales Enablement). Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World TRAILHEADX — While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sendoso (ABM), XCentium (Content), Dailymotion (Video Marketing), Zeta Global (Data Analytics), and Rise.ai (AI/ML). Sendoso Ranks #1 in Account-Based Execution Software According to G2 Research Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sincro (Social Media), Mediafly (Sales enablement), Salesforce (CRM), Mitto (Unified Communication), and Avalara (E-commerce). Sincro Announces Automotive Partnership with Facebook Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a…

Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Signal Vine (Unified Communication), Vee24 (Customer Experience), Exemplifi (Content), Vbrick (Video), and Jumio (Identity Management). Signal Vine Launches Signal Vine Messaging on Salesforce AppExchange Signal Vine, a leading provider of blended SMS communications with students across the education industry, announced it has launched Signal Vine Messaging on Salesforce AppExchange.…

Veritone Appoints Head of Communications, Business Unit Marketing Leaders

Mission to Present Powerful, Unified Vision as Veritone Accelerates Growth Into New Global Markets Veritone, Inc., a leading provider of artificial intelligence (AI) technology and solutions, announced the appointment of Thor Valdmanis as Senior Vice President, Corporate Communications, Locke Truong as Vice President of Marketing for Media & Entertainment and Monetization and Ryan Bazler as Vice President of Marketing for aiWARE. "Veritone’s world-class technology is ready to take the main stage and lead the AI…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation

Budgets Will Shift from Brand to Pipeline Big Uptick in Need for Local Content Creation and Management Remote Working Is Here to Stay BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation and Shift To In-House Marketing

 Budgets Will Shift from Brand to Pipeline BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include: Correlation Between Marketing Investments and Agility:   While half of respondents…

Local Elizabeth Chamber Of Commerce And Destination Marketing Organization Provide New Information

With Recovery and Re-openings Underway in NJ, the Local Greater Elizabeth Chamber of Commerce and the Elizabeth Destination Marketing Organization are here every step of the way. Elizabeth, NJ Local Businesses Come Together for Guidance on Re-opening and Marketing Strategies, including New Information, from It's Local Chamber of Commerce and it's Tourism Bureau With new re-opening stages underway, local businesses around Union County are turning to the Greater Elizabeth Chamber of Commerce for guidance. The Greater…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Walmart (E-commerce), Automation Anywhere (Automation), Zib Digital (Digital Marketing), and IZEA (Influencer Marketing). Salesforce Launches Government Cloud Plus, Achieves FedRAMP Provisional Authority to Operate Salesforce, the global leader in CRM, today announced Government Cloud Plus, a dedicated instance of Salesforce’s industry-leading multi-tenant cloud…

Melbourne Leading Digital Marketing Agency Zib Media Rebrands to Zib Digital

Zib Media formally announces business rebrand to Zib Digitala Zib Digital, a leading digital marketing agency in Melbourne, announced a major rebranding to reflect the company's evolution into an all-encompassing, strategic digital marketing business. The considerable rebranding is designed to mirror the vast development and growth of the business in recent years. Last year, the agency realised it was time to leverage its unique architecture in the digital marketing space and focus strictly on its ability to support…

Former Dell Technologies Executive Joins Automation Anywhere as Chief Revenue Officer

Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced the appointment of Chris Riley as the company's chief revenue officer. Mr. Riley will be responsible for leading global sales, including serving customers in over 90 countries and managing an ecosystem of over 1,900 partners worldwide. Marketing Technology News: TransFunnel Consulting Named HubSpot Advanced Implementation Certified He joins Automation Anywhere with decades-long experience as a senior revenue generator, most recently…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Freshworks (Customer experience), Unbounce (AI/ML), Xactly (Sales intelligence), True Influence (Marketing cloud), and Contentful (Content Management). Freshworks Announces Strategic Partnership with TCS Freshworks Inc., the customer engagement software company, announced a strategic partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting and…

Stensul Partners With Workfront to Accelerate Digital Transformation Through Workflow Automation

Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution. "Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce…

Wasabi Launches New Marketing Campaign to Empower the Oft-Overlooked IT Professional

Nate, the IT Hero Serves as the Face of the Campaign and Urges Cloud Migration “Before It’s Too Late” Wasabi, the hot cloud storage company, launched a digital campaign (#MigrateWithNate) featuring, ‘Nate,’ the every-person IT pro with a critical message directed squarely at businesses: “Enterprises need to move their data to the cloud in the next five years or they are going to lose their competitive advantage.” Wasabi worked with digital marketing firm Walk West for the marketing campaign, along with viral content…

True Influence Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing…