Black Knight Completes Top of Mind Acquisition, Adding Robust CRM and Marketing Automation to Integrated Mortgage Technology Ecosystem
Will Help Lender, Originator, Broker and Servicing Clients Further Drive Growth and Increase Customer Retention
Black Knight, Inc., an award-winning software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, announced the completion of its acquisition of Top of Mind Networks (Top of Mind). Top of Mind is the creator of Surefire, a mortgage industry-specific customer relationship management (CRM) and marketing automation system.
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“Integrating Top of Mind’s capabilities across the Black Knight mortgage technology ecosystem will give our clients even greater competitive advantages,” said Black Knight Chairman and CEO Anthony Jabbour. “Sharing rich, personalized content with customers helps keep lenders top of mind, improving recapture and retention rates. Top of Mind’s advanced CRM and automated marketing workflows are powerful additions to Black Knight’s integrated, end-to-end approach to helping our clients perform better.”
Top of Mind will become part of Black Knight’s Origination Software division and initially be integrated with the Black Knight Empower loan origination system (LOS) and Loan Officer Digital solution. In the future, Black Knight will expand Surefire’s connections with integrations that bring growth, recapture and retention benefits throughout the real estate and mortgage continuum, including Black Knight’s Servicing Digital solution for servicers and Realtor lead development through its Paragon MLS platform.
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