Adware Accounts for 72% of All Mobile Malware

Avast Threat Labs intelligence shows the share of Android adware has risen by 38% in the last year Avast, a global leader in digital security products, has found that adware now accounts for the vast majority of Android mobile malware. Statistics gathered between October and December 2019 by Avast's Threat Lab experts show that adware was responsible for 72% of all mobile malware, and the remaining 28% consisted of banking trojans, fake apps, lockers, and downloaders. Mobile adware is software that hijacks a device in…

How To Make Money Out Of Your Mobile Apps?

Do you have an app for your business? If yes then chances are you’ve spent a lot of time, effort and money on it. People are even downloading your app, but there isn’t any cash flow-yet. While there are several ways of monetization, you need to choose the ones that are most suited for your app. Being specific about how would you monetize from day one will allow you to understand whether your customers are ready to pay for the solutions you offer or not. And that’s an essential part of validating the mission of your…

Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “LiftOff” as Partner

Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile app marketers build and grow an active, engaged user base. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart Friendable plans to deliver a focused approach and strategy that employs a “Four-Phased” approach that has been designed to help…

Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

Cisco Update: 5G to Support More Than 10% of Global Mobile Connections by 2023

News Summary:By 2023:   5G Speeds will be 13 times higher than the Average Mobile Connection 66% of the global population will have Internet access – that's a WW Internet community of 5.3 billion people There will be nearly 30 billion devices/connections by 2023 – 45% of those will be mobile Average broadband speeds will rise from 46 Mbps to 110 Mbps Wi-Fi6 hotspots will grow 13-fold from 2020-2023 and will make up 11% of all public Wi-Fi hotspots According to the new Cisco Annual Internet Report, 5G will…

Tamatem, the Leading Mobile Games Publisher Raises $3.5 Million to Expand Beyond the MENA Market

Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised a $3.5MM Series A follow-on round. The round was led by existing investor Wamda Capital, with participation from  Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media. The purpose of this round is two-fold: to double down on Tamatem's efforts in the region, and to expand beyond the MENA to underserved markets worldwide. In 2020, Tamatem will grow the marketing scale of their existing titles, including…

Adjust Data Shows Consumers Give Mobile A Lot Of Love On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

New Social Gaming App Focused on Custom Challenges

 Zark announced the launch of their social gaming app on Apple's App Store and Google's Play Store. Zark is a social gaming app that allows users to invite their friends to play private competitive challenge matches and tournaments. Users invite friends to play their favorite games by issuing custom challenges and win credits that can be redeemed for rewards. Marketing Technology News: memBrain Appointed As Digital Brand Licensing Partner For Church & Dwight Gamers are in full control to create…

Hard Rock Partners With Nordcurrent To Give Guests ‘Cooking Fever’ With A New Mobile Game

Guests Can Now Run Their Own Virtual Hard Rock Cafe® with Launch of New Mobile Game Hard Rock International announced its partnership Nordcurrent, a developer and publisher of free-to-play and casual games, to launch Cooking Fever and give guests the virtual experience of running their own virtual Hard Rock Cafe location through the mobile game. This game invites users to join to the millions of other players worldwide and step inside the kitchen of their own virtual Hard Rock Cafe. Marketing Technology News:…

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…

Top Earning US Mobile Game Players from Tournaments

The highest earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year. In second place is Randy Pfohl, earning $125,000 from mobile game tournaments. The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning good cash from playing this game. Clash Royal and Vainglory are also some other games favoured by US mobile game players. There is no denying that…

Cross Promotion Solutions for Mobile: The Pros and Cons

Here’s the situation. You open up a business, say a coffee shop, and spend a ton of time and money getting new customers into the door. Then you open up a bakery, which fits pretty well with your existing customer base. The natural step would be to advertise your bakery to your warm client base, right? Well, it’s not so straightforward. The financially logical step would be to analyze how much you should spend advertising to your existing clients, so that you’re not overpaying. And from the perspective of your coffee shop,…

Vodafone Qatar Premieres the Region’s First 5G MiFi® Mobile Hotspot from Inseego

Vodafone Qatar, together with Inseego Corp., a pioneer in 5G and IoT device-to-cloud solutions, introduced the 5G MiFi M1100, the first commercially available 5G mobile hotspot in Qatar and the region. With this new 5G MiFi hotspot, Vodafone Qatar customers can enjoy the power of 5G on their existing phones and other devices even if they are not 5G-enabled. Priced at QR 1,999 the 5G MiFi M1100 is available now at all Vodafone Qatar stores. We’re bringing #5G to life all over the world with our secure MiFi mobile hotspots.…

TeleSign Expands Global Services and Launches New Mobile Identity Solutions in France with Bouygues Telecom Partnership

TeleSign, a global leader in mobile identity, announced a new partnership with Bouygues Telecom. The partnership will enable Bouygues Telecom to protect its users from online fraud activities such as Account Takeover (ATO) through Sim Swap & Synthetic Identity fraud. “Having a partner who is able to help anticipate and mitigate new threat vectors is critical to protect our end users and to deliver the highest quality of service to them.” The European digital market has been observing disruptive innovation in recent…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…