Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa

With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high quality games Mondia, a leading technology company which specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App. In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya…

Verizon Leads for Download Speeds, but Ties With T-Mobile for Best Mobile Experience in the US

Verizon and T-Mobile offered the best mobile experience to their customers, according to Tutela’s new 2020 State of Mobile Experience report in the United States, which was released today. Both operators had 83.4% of tests meet or exceed the needs of popular highly demanding applications including 1080p video streaming, real-time mobile gaming, and HD video calling, which Tutela measures with its composite metric, Excellent Consistent Quality. Marketing Technology News: Momentum Expands Insight Strength With the Acquisition…

Leading Mobile App Developers Improve Performance Through Programmatic Campaigns With Aarki

Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering a strong return on investment (ROI) at scale for leading global app developers such as Eureka, Jam City, and Triwin. LAT Campaign - Triwin Following Apple's announcement of planned privacy updates, the mobile advertising industry has to prepare for an ecosystem with even more limited ad tracking (LAT) enabled by iOS users. Aarki has been actively preparing…

Zynga Enters Into Agreement to Acquire Istanbul-Based Rollic, Fastest Growing Mobile Game Companies

Entry into One of the Largest and Fastest Growing Mobile Game Categories Zynga Inc., a global leader in interactive entertainment, announced it has entered into an agreement to acquire Istanbul-based Rollic, a mobile games developer and publisher with an exciting portfolio of popular hyper-casual games that have been downloaded more than 250 million times. With this acquisition, Zynga enters the hyper-casual market – one of the largest and fastest growing gaming categories on mobile – and adds a highly talented team and…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

New Survey: US Cloud And Online Gaming Market Stands To Generate Nearly $3 Billion

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

US Cloud Gaming Market Stands to Generate Nearly $3 Billion in Annual Subscription Revenue

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

Vonage To Safeguard Gaming Firm PUBG Corporation’s Global Gamers

The Vonage Verify API uses two-factor authentication to validate PUBG users, build trust, and increase conversions across SMS and voice channels Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is helping Korea-based online game developer PUBG Corporation to safeguard its worldwide gamers with its Verify API. With multiple operational offices globally across North America, Europe, Japan and China, PUBG Corporation is the publisher and developer of the 2017…

Ampverse and POPS Worldwide Collaborate to Create Video Gaming Content Series

The partnership sees Ampverse developing original content for POPS digital media platform Video game entertainment company Ampverse, and digital entertainment network POPS Worldwide have entered a partnership to develop an original video game content series to be broadcast on the POPS over-the-top (OTT) video platform. The video game content series consists of 50 original videos, and will feature Ampverse’s esports team, Bacon Time, one of the largest esports teams in Southeast Asia. The series follows Bacon Time’s…

AppsFlyer: The Installation of Mobile Apps in Latin America

The report The State of App Marketing in Latin America 2020 of AppsFlyer reveals that Mexico and Brazil are leading the growth in installations, use and revenues from mobile applications in Latin America  AppsFlyer, the global leader in mobile attribution and data analysis, presented The State of App Marketing in Latin America 2020 , the most comprehensive report on mobile applications, indicating that confinement SARS-CoV-2 accelerated the growth of the app economy in Latin America, where facilities increased 29.3%. …

Caesars Entertainment and Scientific Games Extend Sports Betting and iGaming Partnership

Partners Extend Agreement as They Launch Digital Sports Betting and iGaming in Pennsylvania and the Launch of Sports Betting in Indiana Scientific Games Corporation and world-class gaming operator Caesars Entertainment, have extended their existing digital sports betting partnership in preparation for the relaunch of the 2020/21 major league sports seasons. The move comes following recent mobile sports wagering launches in Pennsylvania and Indiana and the launch of online casino gaming in Pennsylvania. "We're delighted…

Sinch AB (publ): Sinch Expands to India Through Acquisition of ACL Mobile

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire ACL Mobile Limited for a total cash consideration of INR 5,350 million. Using the current INR/SEK exchange rate of 8.17, this corresponds to SEK 655 million. Founded in 2000, ACL Mobile is a leading provider of cloud communications services in India and Southeast Asia. Its platform enables businesses to interact with their customers through multiple channels including SMS, voice,…

Complementics Fuels Its Mobile Audience Network with Infutor Enriched Automotive Data

Identity Resolution Expert Doubles Complementics’ Auto Audience Segment and Helps Drive 40 Percent Lift in Consumer Match Rate Consumer identity management expert Infutor announced that Complementics, a mobile audience network, has added Infutor’s enriched Automotive Profile Data to its network. The enhancement allows Complementics to grow their current auto audience to help empower brands and media agencies with rich, deterministically-linked auto and attribute data. Marketing Technology News: Grammarly Launches Style…

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

Comscore Sees Notable Rise in Desktop and Console Gaming

Minutes spent on PC gaming surged 19%, while mobile engagement stayed flat As Americans continue to seek entertainment while complying with pandemic public health safety measures, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows gaming audiences are engaging more through desktop and console platforms than other platforms. Marketing Technology News: Modus Create Named a Top Ten Digital Transformation Solution Company…

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…

Singapore’s First Multi-Currency Mobile Wallet YouTrip Sees 20% Growth in Consumer Spending On Global E-Commerce Platforms

Popular overseas shopping sites have recorded month-on-month transaction volume growth, such as Taobao (111%), ASOS (60%), Alibaba (41%), Aliexpress (17%) Local e-commerce sites like EZbuy (65%) and Lazada (11%) are hot favourites among Singaporeans Food delivery services grew exponentially between February and March, with PizzaHut Delivery in the lead at 49%, Domino's Pizza (43%), and Foodpanda (35%) The biggest e-commerce spending growth came from the Gaming category, with Nintendo raking in 278% growth from…

Gaming in the Time of Coronavirus

The world is changing right before our eyes. Movie theaters, restaurants, and bars have all shut their doors. Sports arenas, concerts, and conferences have been canceled. Schools and businesses are closed. As people search for a sense of normalcy and indoor entertainment in a time of social distancing, Bobby Kotick, CEO of Activision Blizzard, hit the nail on the head when explaining why people are flocking to video games. He said, "Games are the perfect platform because they connect people through the lens of joy, purpose,…

More Than 40% of Mobile Gamers Have Paid For Bots To Help Them Win, Says Adjust

New survey finds gamers spend an average of $65 on a bot; Generation Z gamers paid the most, with 12% of them spending more than $200 Growth in mobile gaming is exploding, more so than ever since the outbreak of COVID-19 virus. Data from Adjust suggests that installs in March 2020 have more than doubled from the same time last year. And with apps encompassing 81% of time spent on digital gaming around the globe already, it promises to be an important year of growth for mobile gaming. By 2021, more than one in four people…

Google Reigns Supreme: Becomes #1 Player in Mobile App Advertising According to AppsFlyer’s Performance Index

AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product. Facebook Remains the Top Performer for Retargeting Low retention and high uninstall rates across the industry are driving app marketers to increase their…