Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

iHeartMedia to Acquire Voxnest

Voxnest Provides Leadership Role for iHeartMedia as the Consolidated Marketplace of Podcasting iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide…

Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's service, NPR  will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Marketing Technology News: MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration Currently counting over 12…

MarTech Interview with Leela Srinivasan, CMO at SurveyMonkey

"Whatever function you run, 2020 has forced us all to become better, more aware and more empathetic leaders. Compared to 2015, the company leadership responsibilities of the CMO have deepened considerably." Hi Leela, please tell us about your current role and how you arrived at SurveyMonkey. I have been with SurveyMonkey since 2018 and am the first CMO in the history of the company. I’m responsible for all marketing functions including brand strategy, growth marketing, demand generation, product marketing, and…

Loop Media, Inc. Acquires Audio Discovery Platform Spkr; Announces Formation of Loop Media Studios to be Run by Television, Radio, and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses, announced its acquisition of Spkr, the first audio platform centered on short-form content, featured as “one of the apps we love right now” by Apple when it debuted last year. The acquisition further expands Loop Media’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive…

SiriusXM Completes Acquisition of Stitcher

Sirius XM Holdings Inc. announced that it has completed its acquisition of Stitcher and is moving forward as the premier full-service platform for podcast creators, publishers, and advertisers. With this acquisition, SiriusXM adds Stitcher, a longtime pioneer in podcasting, to its leading audio entertainment platform. Alongside Pandora, Simplecast, and AdsWizz, Stitcher strengthens SiriusXM's position in this fast-growing area. By combining Stitcher's leading programming and advertising networks with SiriusXM's existing…

OZY Media Announces Chris Rantamaki As New Head Of TV

OZY Media announced the appointment of Chris Rantamaki as Executive Director of TV + Video to lead the media company's rapidly growing roster of projects in television. Rantamaki will report to OZY CEO Carlos Watson and is based out of Los Angeles. In his role, Rantamaki will lead all of OZY's TV development, production, and distribution efforts. Rantamaki joins a team already supported by Executive Producer Marion Cunningham and Director of Production Lindsay Rodger. Just four years after selling its first television…

LiveXLive Exceeds $2.0 Million In Total Pay-Per-View Sales

Over 8% of Ticket Bundles Purchase LiveXLive Annual Plus Subscriptions LiveXLive's Turnkey End-to-End Platform Provides Artists the Ability to Create, Produce, Distribute, Market and Monetize LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has generated over $2.0 million in total sales from Pay-Per-View ("PPV") livestream concerts and vodcast/podcasts including ticket sales, merchandise, advertising and sponsorships…

ROI vs Awareness: Influencer Marketing’s Billion Dollar Question

Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure among the top-5 ways to boost marketing ROI using unique content. Influencer content, in the form of blogs, videos, and podcasts are generating tremendous volumes of engagements across all digital marketing channels, including email and display advertising. As we’ve entered a brand-new…

Veritonic Raises $3.2 Million Series A Funding

Veritonic, the world's first audio intelligence platform, announced that it has raised $3.2 million in new capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Greycroft, with participation from Lerer Hippeau and Audible, an Amazon company. The new investors were joined by existing investor Newark Venture Partners, which led the previous round of funding. With the addition of new funds, Veritonic is planning to hire top talent across the entire company with a…

LiveXLive Adds Linear OTT Channel To Samsung TV Plus, Expanding Distribution Of Live Stream And Video On Demand Content To Samsung Smart TVs…

24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive's Advertising Platform and Reaches Millions of Samsung's Consumers LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus…

MarTech Interview with Doug Winter, CEO and Co-founder, Seismic

"Along with looking into opportunities to expand internationally, we will continue to look at opportunities to enhance and expand our platform through strategic, targeted acquisitions." What is the driving force behind your latest tech funding? How did you plan to pull this feat in the middle of a pandemic? Simply put, we’re experiencing a period of high growth and momentum right now. We’ve built a reputation as a best-in-class sales enablement and marketing orchestration platform. That said, we still have much more…

LiveXLive Teams With McDonald’s For This Year’s ‘Monopoly Coast To Coast Game’ As Exclusive Monopoly Rewards Music…

Marketing Activation Anticipated to Spike LiveXLive's User Base LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it would partner with McDonald's Canada in its annual 'Monopoly Coast to Coast Game' to provide an exclusive offer as part of Monopoly Rewards on mcdpromotion.ca, in the form of subscriptions to LiveXLive's Plus streaming service, usually priced at $49.99, for a limited-time offer of $19.99 (58% off a yearly…

Minute Media Selects Triton Digital to Power Its Podcast Monetization Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Minute Media, a leading global technology and digital publishing platform, announced that Minute Media has selected Triton’s powerful suite of podcast technology to power the delivery, monetization, and measurement of its podcast content. Through this partnership, Minute Media will utilize Triton’s enterprise podcast platform, Omny Studio, to unify the hosting of their 90+ global sports podcasts, including The Players’…

Trace Partners with Molotov Solutions to Develop its OTT Platform Worldwide

Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content Trace, the international media group dedicated to empowerment and entertainment of afro-urban people, has entrusted Molotov Solutions to develop and operate the new version of its OTT platform, TracePlay. Trace will soon launch Trace Academia, the world's first free online edutainment platform dedicated to vocational training. Molotov is an OTT distribution platform that has…

PodcastOne Grows ‘SportsNet’ Programming With Slate Of New Shows From Super Bowl Champ Michael Irvin, Adam Carolla And Jeff…

PodcastOne's SportsNet Programming Reaches over 60 Million Social Media Fans and Sees 14% Quarterly Growth in Third Quarter PodcastOne, a subsidiary of LiveXLive Media, is strengthening its sports-based programming network -- SportsNet -- with a slate of new and upcoming programming for 2020. Super Bowl Champion Michael Irvin is lined up for a weekly podcast; World Record-holding podcaster and comedian Adam Carolla and comedian Jeff Cesario will launch the daily "All Balls, All Sports."  Leading sports television host …

PodcastOne Acquires Exclusive Distribution And Sales Rights For ‘The Dr. Gundry Podcast’

Author of 'The Plant Paradox', A NY Times Best-Seller, with a Social Reach of Nearly 22 Million Joins PodcastOne's Roster of Revered Podcasters Leading podcast platform PodcastOne, a subsidiary of LiveXLive Media, Inc. announced that it has acquired the exclusive distribution and sales rights for the riveting and insightful health and wellness podcast "The Dr. Gundry Podcast," reaching over 22 million people each year. Available now on PodcastOne, LiveXLive and wherever podcasts are heard, "The Dr. Gundry Podcast",…

Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in…

Tripadvisor Launches Tripadvisor Navigator – Proprietary First-Party Data Platform

The Department of Culture and Tourism - Abu Dhabi is one of the first to partner with Tripadvisor's first-party data platform Tripadvisor, the world's largest travel platform, launches Tripadvisor Navigator, a proprietary first-party data platform delivering audience targeting, insights, and performance reporting. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is one of the first clients to partner with Tripadvisor using this new data-intelligence solution for its latest campaign, which will be…