Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party…
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The digital ecosystem is asking marketers from companies of all sizes and industries to up the ante on digital transformation. Organizations are under increasing pressure to stay competitive and create connected experiences. All in all, the…
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Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands…
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Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European…
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Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences Comscore is excited to announce the expansion of Predictive Audiences – the industry's…
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Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets ZoomInfo, a global leader in go-to-market intelligence solutions, announced the launch of Targeted Audiences, a new product that gives digital…
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Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio…
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Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue…
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DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom…
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Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis' valuable…
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Integration will add value to U.S. market while enabling brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity resolution, has announced a partnership with Lucid, a…
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mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for…
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You probably just started an online travel agency and are looking to target audiences in the travel niche. Before you go on to create your ad campaign, there is some audience targeting factors you should consider. Given that the…
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Jun Group, a mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has launched its new custom audience targeting solution, Schema. The platform is powered exclusively by…
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Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics…
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6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online…
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AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the…
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Partnership Offers Insights into Real-Time, Transparent Audience Segments Across OTT/CTV Campaigns for Advertisers Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across over-the-top (OTT) and…
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Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.io, a leading blended…
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Cision announced significant new updates to the next generation Cision Communications Cloud – the company's communications platform that delivers best-in-class earned media monitoring and analytics, media and social influencer campaign…
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