Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

Reklamstore Acquires Turkey’s Leading Social Media and Search Engine Ad Tech Company, Madwords

Reklamstore Made an Important Strategic Move in Social Media and Search Engine Marketing Reklamstore acquired MadWords, which was founded by Bora Akman in 2008 as a performance marketing agency. The company was accepted in Facebook Marketing API program in 2011 and Madwords has been developing social media and search engine marketing technologies since then. Madwords helps advertisers to easily create and manage advertising campaigns and provides automatic optimization for better ROI with its campaign management…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

Talkwalker Announces Partnership with China’s Sina Weibo to Provide Advanced Analytics Insights

Talkwalker conquers APAC - extensive data coverage provides a complete global view of businesses' brands, products, and competitors. Talkwalker, the leading social listening and analytics platform, recently announced a partnership with Sina Weibo, China's largest social media network and the preferred platform for most mainland Chinese newspapers and TV stations. Sina Weibo, the multi-faceted hybrid of Twitter and Facebook, is used by over 30% of Internet users. That is a staggering 500M+ registered users,…

AdHive: AdTech and ICOs Can Mix

The advertising market is a completely unique mix of technologies, human factors and innovations, all merging for a single purpose of creating enough quality content to sell of a certain service or product to the correct target audience. Therein lies the challenge as finding that audience is at times a monumental undertaking that even the most advanced systems cannot solve efficiently. Lost revenues and budget waste have long become a common phenomenon on the AdTech market, leading to a stagnation spurred in turn by…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

Performics Launches Caiman, a Proprietary Amazon Marketing Platform

The Premier Revenue Growth Driver’s Caiman Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from Amazon Ads for Clients Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from a direct data feed from Amazon. Caiman enables Performics…

GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett

Location Technology Pioneer Strengthens Senior Leadership as Global Demand Rises for Location Data and Insights in North America and Abroad GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President of North America Sales, Jeff Hackett. Eric Hadley brings more than 20 years of marketing and sales leadership experience to GroundTruth. As a…

Mobile ‘App Marketing Agency of the Year’ Spent Exclusively on Paid Social and Google

Bamboo, the San Francisco based advertising agency with a focus on paid social, has been named "App Marketing Agency of the Year" in the 2017 App Growth Awards. The winners were selected by an independent panel of industry experts and announced at App Promotion Summit in Berlin. The awards aim at facilitating and celebrating progress within the global app marketing and growth ecosystem. Also Read: Google Credits StubGroup for Helping Online Retailer SuperBiiz See “Massive ROAS Growth” "It's our…

Socialbakers Launches Video Performance Benchmark for Social Networks

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

TechBytes with Cynthia Knapic, Head, Animoto for Business

Cynthia Knapic Head, Animoto for Business In May, online video creation platform Animoto was selected as a Facebook Marketing Partner to enable businesses to easily connect and manage their creative expertise successfully. Though the popularity of video marketing hasn’t come as a surprise for marketers, the challenges to successfully leverage technology remain unconquered. To understand how the company is upping their ante to effectively close the gap between branded and user-generated content for better video…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…

Decoded Advertising Launches New Media Division – Decoded Advanced Media

Bill Masterson, Industry Veteran From Facebook, Twitter, Google And SocialCode, To Lead The New Unit Decoded Advertising, which designed the first truly integrated creative, tech and media process for performance advertisers, has officially launched its new media agency, Decoded Advanced Media (DAM), with Bill Masterson joining as President and Chief Executive Officer. Decoded Advanced Media will manage media across all major exchanges and large digital platforms, including: Facebook, Instagram, Google, YouTube,…

Infogram Announces New Version of Leading Data Visualization Platform

Business Professionals Can Quickly And Easily Create Visual Assets Infogram, a leading web-based visual communications company recently acquired by Prezi, announced the latest version of its award-winning data visualization platform. Designed to give business teams the best design experience possible, the new platform allows users to more easily and quickly create interactive infographics, reports, charts and other visual elements to more effectively convey complex ideas. With simple drag-and-drop functionality,…

The Data & Measurement Behind Successful Influencer Marketing

'Analytics and measurement' are typically treated as a blanket statement in Influencer Marketing. Most marketers hear analytics and measurement and think of reach and engagement. While those metrics are certainly key for every influencer collaboration, there are actually a number of layers in analytics and measurement that are available today. While it is great to be able to quickly see the number of followers or average engagement rate an influencer has, there are many other aspects to consider as a brand looking to…

enosiX Launches SAP Real-Time Business Process Integrator App On The Salesforce AppExchange

enosiX's New App Promises to Deliver A Disruptive Approach To How Enterprises Provide SAP Data And Bi-Directional Business Processes To Salesforce Users enosiX, a leading zero-code SAP integration accelerator firm, launched the SAP Real-Time Business Process Integrator app on the Salesforce AppExchange. The enosiX app's genius is in its powerful enterprise-grade business process integration into Salesforce. enosiX Built to enhance sales productivity, customer service and to simplify Salesforce Admin…

Boostability Wins Sitejabber 2017 Customer Choice Award

Utah-Based Digital Marketing Company Among Top 1 Percent Of Over 70,000 Businesses Reviewed Boostability, a leading provider of SEO, social media and website services for small and medium-sized businesses, has been awarded a 2017 Customer Choice Award in the Top 10 SEO Businesses category by Sitejabber, a prominent business review and ratings website. "The annual Sitejabber Customer Choice Awards honor outstanding businesses that demonstrate superior…

Yext Announces ONWARD ’17 Day One Mainstage Speakers

Architects of the Intelligent Future from Across Industries to Speak at ONWARD '17 Yext, the leader in Digital Knowledge Management, has unveiled its first day of panels for its ONWARD 2017 global conference. Featuring talks by some of the world's leading innovators, the day will take ONWARD attendees on a tour of the Intelligent Future. Kicking off on November 1st at the Conrad New York, ONWARD will convene leaders in marketing and technology to explore how AI, digital assistants, and intelligent services will…

Digital Agency Lumentus Expands; Recruits New Director and Promotes Four

A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency Lumentus as Senior Director, Client Relationships, the company announced. The New York-based firm also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units. Lumentus, a full-service integrated digital communications agency that helps clients build…