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Digital Content Next Report Finds Facebook, Google Experiences Together Account for Less Than 5% of Total Digital Revenue for Publishers

Video Revenue Drives Growth for Publishers; Snapchat's Ad Product Portfolio Is Failing Publishers A research report released recently by trade association Digital Content Next (DCN) – the "DCN Distributed Content Revenue Benchmark Report" – offers in-depth insights into how Facebook, Twitter, Snapchat, YouTube and other platforms are partnering with premium digital publishers to attract users and grow advertising revenue. As the only trade association exclusively dedicated to trusted, high-quality digital content…

Voice of the Customer Program, An Alternative to Focus Groups

Businesses invest money and time on outside market research firms that bring together focus groups for product testing. The resulting feedback from a very small sample of prospective customers is frequently incorporated across business operations from product development to messaging and go-to-market strategy, indiscriminately. On top of all that, vocal executive teams will also want to weigh in on the process. In the end, the marketing team has blown a hole in their budget and makes major bets based on third-party…

JotForm Introduces JotForm Cards to Increase Form Conversions and Ease Data Collection

JotForm Cards Mimic Face-to-Face Interaction, Humanizes the Mobile-Focused Form Completion Process JotForm, the fastest and easiest way to build online forms that deliver business value, announced JotForm Cards, which replaces lengthy forms with a singular card format designed to mimic face-to-face interaction. Using mobile-focused, individual questions, JotForm Cards make the form completion process easier, faster and more successful than previously possible. JotForm Cards help form builders increase conversions,…

BIMA and Microsoft Announce a New Partnership to Deliver New-Age Transformative Technologies

The Partnership with BIMA Connects Microsoft with the UK’s Thriving Digital Agency Community - Giving Them Access to Transformative Technologies Including AI and AR/VR British Interactive Media Association (BIMA), the UK’s digital trade body, has announced a strategic partnership with Microsoft to provide the UK’s digital community with the market-leading creative technologies. Additionally, BIMA also announced new funding initiatives and input on the design and direction of future technologies. At the time of this…

PandaDoc Celebrates the New Year with Key Product Updates

Pandadoc Announces Major Product Updates, Including Enhanced CPQ and Mobile Features PandaDoc announced key updates to its award-winning document management platform. Updates include Pricing table features that allow customers to lock content and provide optional items. Customers can also attach additional files to their quotes, proposals and contracts without adding them inside the body of their PandaDoc document automatically. In addition, PandaDoc has extended the functionality of its mobile app to include iPad and…

Interview with Tim Wilson, CEO and Principal at Qutee

"Having data-heavy insight is going to be the key to navigating the digital landscape in 2018 and beyond."Tell us what inspired you to come up with Qutee? The Web 2.0 revolution has failed to bring the digital democracy it promised. Billions of comments are posted across social media, discussion forums and comments sections each day, but they disappear from a user’s view within hours or minutes. This means huge amounts of valuable information are never explored for deeper insight. As a result, content creators,…

IAB Tech Lab Launches New International Digital Measurement Compliance Program

Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’ implementations of critical industry measurement standards. The new measurement compliance offering will focus on companies based outside the U.S., supporting 43 national IAB markets. IAB Tech Lab introduced a range of technology compliance programs last year to verify accurate…

Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business leaders have demanded measurable results from marketing spend. These voices are getting louder as concerns about ad fraud and a softening economy put more pressure on the Marketing organization. To survive and thrive, marketers need to speak the language of business and furnish results tied to…

TechBytes with Johann Wrede, Global VP, Strategic Marketing, SAP Hybris

Johann Wrede Global VP, Strategic Marketing, SAP Hybris According to a recent SAP survey, a majority of online consumers expect prompt service, assured protection of their personal data, and best-in-class personalization from the businesses. Clearly, in 2018, winning a consumer is tougher than losing one-- and much of it depends on how marketers leverage customer data and build their omnichannel campaigns around unique behavioral intent collected from more sources than previously assumed. To understand how modern…

Repsly Adds New Executives to Head Finance and Global Channel Teams

Mobile CRM innovator welcomes David Mann and Len Bruskiewitz as the company looks to continue its sales momentum and enter new markets in 2018 Repsly Inc, a SaaS company changing the way sales and marketing teams do work in the field, recently announced the addition of David Mann and Len Bruskiewitz to the firm’s leadership team. Mann joined Repsly as VP of Finance and is responsible for strategic and financial planning, financial operations, controllership, treasury and investor relations. Previously he was…

Interview with Thomas P. O’Regan, CEO, Madison Logic

"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for an intended result."Tell us about your role at Madison Logic, and how you got here. What excited you to be part of the B2B Martech community? I joined Madison Logic in November of 2014. I was really attracted to the company for a number of reasons. But when I looked at the business and…

Interview with JC Ramey, CEO, DeviceBits

"Artificial Intelligence with the ability to better predict what the customer wants and needs by studying, tracking and analyzing previous interactions and behaviors will truly help set the course for marketing automation moving forward."Tell us about your role at DeviceBits and how you got here?  With a career that began in enterprise software and telecommunications, I started in research and development of 3G and 4G wireless networks at Bell Labs, and I moved my career to the executive ranks of both private and publicly…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…

Interview with Paige Leidig, CMO, NetBase Solutions

"The biggest growing challenge CMOs in my industry will face in 2018 is the continued explosion of consumer data from social networks, consumer reviews, industry and interest forums. "Tell us about your role at NetBase? What inspired you to be part of a social media analytics platform? I am the Chief Marketing Officer at NetBase. I am responsible for all aspect of marketing at the company – public relations, digital marketing, field marketing, product and solution marketing, and marketing operations.  I joined NetBase…

BrainJocks Welcomes Jill Grozalsky as Director of Digital Strategy

Grozalsky Brings Almost 10 Years of Experience In The Digital Marketing Field And Has Expertise In Personalization, Testing, Customer Data And Helping Clients Maximize Their Investments In Marketing Technology BrainJocks, a leader in marketing technology and enterprise CMS solutions, makes another strategic hire with the addition of Jill Grozalsky to its rapidly growing consulting team. Grozalsky brings almost 10 years of experience in the digital marketing field and has expertise in personalization, testing,…

Swrve Partners With Segment to Bring Mobile Insight and New Communications Options to Multi-Channel Business

Swrve Adds Segment to Its Partner Community to Build Campaigns Across Multiple Channels Based on Data Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behavior on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of Segment’s data sources, including Salesforce,…

Drift Introduces Sequences: Email That Helps Customers Buy

Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First Drift, the world’s first and only conversational marketing and sales platform, announced the launch of Drift Sequences, a revolutionary new way for sales reps and prospects to communicate. With context of conversations happening outside of email, Machine Learning to manage unsubscribes automatically, and the ability to send personalized messages to each…

The Next Power Couple: How the CMO and CCO Together Can Nail the Customer Experience

The contact center has traditionally fallen under the jurisdiction of the Chief Customer Officer (CCO). But, we’re starting to see a shift: Last year approximately 66 percent of CMOs owned the customer experience. And as that trend continues, more marketers view the contact center as a valuable asset in their arsenal. With 87 percent of consumers prone to shopping around for the products they want, brand loyalty is plummeting. Customer service is often the only real differentiator and to win, marketers must focus on all…

TechBytes with Bo Krogsgaard, Co-founder and CEO, Cobiro

Bo Krogsgaard Co-founder & CEO - Cobiro Last month, the Google AdWords automation platform, Cobiro announced a $2 million grant from the European Commission. The company, using automation and AI technology, optimizes the small businesses advertising campaigns on Google, adjusting and improving in real-time. To delve deeper into the services that Cobiro offers as part of their autonomous Google advertising suite,we spoke to Bo Krogsgaard, CEO, Cobiro.Tell us about your role at Cobiro? Being Chief Executive at…

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…