Digital advertising - and in particular programmatic advertising - is increasingly taking a piece of the multibillion-dollar advertising pie each year. And with it, there’s also a rising cost of fraudulent advertising through faked and…
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"With tech and AI advancements happening at an exponential pace, the sky is the limit when it comes to the impact customer experience management platforms can have on today’s marketers and brands."Tell us about your role and how you got…
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"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need…
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“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer…
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Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First Drift, the world’s first and only conversational marketing and sales…
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Hidden Mobile Redirects Resulting In Click Fraud Are Estimated To Cost the Industry $920 Million, According to GeoEdge Auto-redirects are a growing pestilence for publishers: a vehicle for malvertising that seizes users and reroutes…
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"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your role and how you got here? What inspired you to envision a user acquisition solution for…
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Joan Miquel Espada Tapped to Lead a New Direction in Technology Softonic, the company behind the leading global software and app discovery website, today announced it has appointed Joan Miquel Espada, technical management specialist, as…
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Dentsu Aegis Network today announces that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.”…
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Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across…
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Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline…
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Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to…
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A roundup of the best of our Martech Interview Series.  2017 was the year that saw some of the top names in MarTech feature in the Martech Interview Series. As part of our year end specials, we present a recap of some of the best…
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In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to…
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Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up…
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Cobiro Launches Its Autonomous Google Advertising Service, Powered by AI In an effort to provide small businesses a hands-free solution to manage and optimize Google AdWords, Cobiro announced a $2 million grant from the European…
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Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo's direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the…
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 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year…
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"Whether it’s immersive storytelling, communication of complex spatial design, the showcasing of products in curated environments or virtual, ‘in-the-seat’ experiences, VR brings a heightened platform for translating ideas into experiences…
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