New Advertising Partnerships Brings Brands and Retailers to Big Shot Basketball and Other Leading Mobile, Desktop, and Console Games
ePlay Digital Inc. announced it has launched a new 3D augmented reality (“AR”) advertising solution for brands to target gamers. The multiplatform, immersive, and interactive advertising solutions can be targeted to audiences on 25+ platforms including: iOS, Android, XBOX, PlayStation, VR, ARKit, ARCore, tvOS, GearVR, etc. The ad solutions reach potentially over 1.5 billion devices globally and can serve more than 10.2 billion impressions per month. Brands and marketers can leverage Augmented Reality (AR) and Virtual Reality (VR), gamification, and video to deliver immersive experiences at scale.
With this launch of ePlay’s 3D AR advertising options to gamers, ePlay continues to build out the AR industry’s first end-to-end gaming platform for both brands and physical / online retailers looking to reach audiences through immersive content and gamification. Through the Company’s platform, technology and agency partnerships, and its wholly-owned Big Shot sports, esports, and entertainment game platform, brands can publish effective ads that include measuring and driving retail footfall, online click-throughs, and immersive experiences that are proven to increase physical and digital conversions.
Retailers and brands can implement ePlay’s AR AdKit with existing or new media to drive footfall traffic to retail locations, activate and measure out-of-home advertising inventory, and create interactive and immersive advertising. The advertising can be placed exclusively through ePlay and its AR AdKit partners to reach more than 10.2 billion impressions per month across thousands of mobile, desktop, and console games and apps including ePlay’s flagship game, Big Shot Basketball.
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“ePlay is excited to offer innovative and immersive advertising solutions in experiential, physical retail, digital, and out-of-home locations to advertisers and brands,” says Trevor Doerksen, CEO of ePlay Digital. “Brands can engage a new customer with a stadium billboard and drive footfall traffic to retail or online purchases through augmented reality and gamification.”
eMarketer forecasted last year that digital ads will account for 50% of total eCommerce ad spending by 2020, at more than $357 billion. ePlay, through its technology platform and partnerships, is well-positioned to grow alongside the fastest growing digital platform in the world – mobile games. ePlay’s AR ADKit ads enable a consumer to match the experience of playing a video game with gamified and immersive advertising.
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