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TechBytes with Barry Besecker, Co-Founder and CTO, Marxent

Barry Besecker Co-Founder and CTO, Marxent According to Barry Besecker, CEO and co-founder of AR/VR company, Marxent, the ad unit of the future is a 3D, virtual product, like those used in many AR/VR environments today. Barry believes that soon, advertisers will be able to bid for and place 3D objects into existing shows, or create and populate entire virtual environments using 3D products, to give consumers a highly targeted and unobtrusive ad experience. With the ability to easily swap virtual products in and out…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

Interview with Mukund Ramachandran, VP Global Marketing, Dynamic Yield

"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role at Dynamic Yield and how you got here. I am the VP of Marketing at Dynamic Yield. I am responsible for all aspects of marketing including brand marketing, content marketing, PR, product marketing, event marketing, and demand generation. I am a product marketer both by training and at…

Celebrus Points the Way to GDPR Compliance with New Product Release

Latest Update Delivers Host Of Crucial GDPR Compliance Enablers Celebrus has announced general availability of the latest release of its leading enterprise Customer Data Platform (CDP). Offering an accelerated journey for organisations challenged by the EU’s General Data Protection Regulation (GDPR), the new Celebrus GDPR-compliant CDP delivers timely features in key areas of the legislation which is due to come into force in May 2018. It supports an enterprise storing all of the consent data provided by visitors to its…

Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

TechBytes with Rajit Joseph, VP Product, People.ai

Rajit Joseph VP Product, People.ai Marketing and sales teams continue to find themselves skirting through the challenges of leveraging automation technologies to their fullest potential. Often considered as the ‘Black box” of the business, sales conversations powered by Artificial Intelligence (AI) has a significant impact on the performance of sales teams. In May, predictive intelligence platform for sales, People.ai raised $7 Million Series A funding. We interviewed Rajit Joseph, VP Product, People.ai to dive deeper…

Interview with Chris Dobson, CEO, The Exchange Lab

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

Interview with Caroline Klatt, Co-Founder, Headliner

"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an app personalization firm? I am the Founder and CEO of Headliner Labs, which develops chatbot and mobile messaging technology for leading brands and organizations in retail. I spent years working in retail – as a…

Interview with Nick Bonfiglio, CEO and Founder at Aptrinsic

"Tracking behavior analytics will require an increase in real-time capabilities—initially fostered through rule-based segmentation—that will, after enough data points are achieved, automatically convert to AI/predictive." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer-experience company? I think it’s true to say that my entire career in SaaS has prepared me for this experience, in that I’ve seen firsthand the struggle to prioritize new features and then to…

3 Ways That IoT Technology Will Change The Future of Marketing

Content fuels the engine of modern-day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a given product or service. As companies continue to find ways to make their marketing dollars more efficient and increase their marketing efforts, many businesses are looking to networking and algorithms to drive their future marketing strategies. As the online environment becomes faster,…

Amplero Lifts Lid on AI’s Black Box for Marketers with New AI-Fueled Learned Insights Capability

Amplero, a recognized leader in core artificial intelligence marketing technology, announced enhancements to its pioneering AIM Learned Insights capability. The announcement comes immediately following a $17.5 million Series B funding round co-led by Greycroft and Ignition Partners. Powering personalized, cross-channel customer experiences at brands like Sprint, Xbox, Virgin Mobile, DoubleDown Interactive, the Amplero Artificial Intelligence Marketing (AIM) Platform adaptively optimizes every customer interaction to…

5 Ways to Make Money for Your Company With a Messenger Bot

Chatbots are an exciting and new phenomena in the tech, marketing and customer service worlds. Messenger bots allow you to program your Facebook page to conduct automated conversations with people that require no human interaction on your end. And the bot can do far more than merely converse -- it can be programmed with artificial intelligence to recommend the best products for each user, send interactive content like videos and surveys, and even broadcast out relevant content to each user to re-engage them. And this all…

Viafoura Releases Next Generation Audience Development Platform for Media Companies

Enhanced Solution Empowers Media Brands To Drive Subscriber Rates And Online Engagement, Demonstrating Competitive Value To Advertisers Viafoura, a leader in engagement, commenting and moderation tools, has announced the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market…

It’s Not Just How Much, but Where and When We Are Connected That Matters

The amount of time consumers spend on connected devices (mobile phones, tablets, and connected TVs) is increasing and we don’t foresee this trend changing. While there are only 24 hours in a day, the amount of time spent on devices increase year over year and the proliferation of new devices and connected technologies has made it possible for consumers to be online around the clock. According to most industry analysts, the average American is consuming a record amount of digital content and now spends 12 hours, 7 minutes…

Interview with Bob Gaito, CEO at 4Cite Marketing

"Have we become so confused by the digital landscape that we actually focused on devices instead of people?  Sure, cookies and device IDs are important but only to the extent that they can be linked to a person." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a Marketing Automation company?) I am one of the company’s co-founders and have served as CEO since its inception. Prior to launching 4Cite, our management team owned and operated another marketing…

Interview with Michelle Huff, CMO at Act-On Software

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

Three Steps Toward a People-Based Marketing Strategy

People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a strategic imperative for virtually every brand,” with 92 percent of marketers saying that the inclusion of people-based tactics in digital marketing is “vitally important.” Defined as the ability to target real people across channels and devices using a persistent identity, a people-based approach enables marketers to deliver…

Artificial Intelligence: Marketing’s New Ally

It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals they are. Marketed to as if they’re part of one big blob, static and unmoving, when what they crave most is personalization - messages timed to where they find themselves in a given day, tailored to their needs and interests. Put yourself in their shoes, if you can. What would you do if you paid a website a visit and got back a generic email for your troubles? Something bland…

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico

Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients and partners to improve reach and engagement among the rapidly growing LATAM audiences. The expansion involved collaboration with 4INFO to meet the increased global demands for safe and ethical people-based marketing solutions. Acxiom will tap 4INFO’s proprietary, patented device matching technology to deterministically map people to their…

5 Ways Facebook is Moving to Compete in the Local Search Industry

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well. This isn’t the first time we have heard of Facebook’s attempts to break into the area of local search, but for the most part they have been pretty much off the radar in comparison to sites like…