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TechBytes with Amit Joshi, Director of Product & Data Science at Forensiq

Amit Joshi Director of Product & Data Science, Forensiq We've covered more than a few firms working on combating ad fraud here on MTS. Adloox, eZanga, and S4M are some of the vendors using machine learning to invalid Traffic Datasets to fight ad fraud. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising.MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi:…

How Marketing Analytics and Data Science can Solve Civic Engagement for Cities

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at Stanford University for a panel titled "Disruptors: Sensors, Real-time Data Analytics, Planning, and Optimization." The panel was a great place to talk about the role of data analytics with respect to citizen participation and civic engagement. The Digital Cities Summit at Stanford University brought together an elite group of ~200 global CEOs, SVPs, entrepreneurs, and policy…

Horizon Media Partners with Location Sciences to Establish Leadership in Global Location Data Verification

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…

X-Mode Acquires Location Data Assets from UK-Based Location Sciences

Strategic Acquisition Positions X-Mode as Leading Provider of Quality Location Data in the UK -- Location Sciences and X-Mode Establish Exclusive EU and APAC Sales Agreement X-Mode, a leading global provider of location data, announced it has acquired the location data assets of UK-based Location Sciences. As a result of the acquisition, X-Mode is now the largest provider of GDPR compliant location in the UK and a Top provider in the European Union (EU). Marketing Technology News: Manthan to Showcase Industry Leading…

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results. This begs the questions, “How are businesses utilizing and incorporating consumer data in the decision-making process?” And “how can Data and…

M Science Launches Expanded Data-Driven Enterprise Software and Cloud Services Analysis and Data Visualization

Another Industry First as Unique Data Now Offers Unprecedented Visibility into Business-To-Business Interactions M Science, the pioneer in data-driven research and analytics, launched a significant expansion to its enterprise software and cloud services industry coverage. The company’s expanded coverage brings a new level of transparency and insight into software, domain registrations, and cloud services companies. The offering combines deep industry and company-level analysis and insight with an analyst-curated…

Blis Is the First Global Location Intelligence Company to Offer Independent Location Data Verification by Location Sciences

Blis and Location Sciences Announce Alliance to Drive Data Verification and Transparency in the Advertising Industry Blis, the global leader in real-world intelligence, has announced that it is the first global location intelligence company to embrace independent verification of data quality from independent location data verification and analytics company, Location Sciences. Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data integrity in the…

84.51° Announces Launch of STRATUM, A New Insights Product Delivering Science-Powered Data to Drive Results

Stratum is a new analytics solution that delivers 84.51°'s insights, fueled by transactions from one out of every two U.S. households 84.51° announces the launch of Stratum, a breakthrough analytics solution that combines rich customer behavior insights with retail performance measures. Stratum will revolutionize how brands position their products with consumers —both in-store and online, as it is powered by data captured from brick and mortar as well as online transactions. Because of the unique collaboration between…

How to Use Data To Achieve A Successful Life Sciences Product Launch?

The volume of data available to businesses has never been larger; companies in all industries must use this data to support their product launches or risk falling behind. Nowhere is this more important than in the Life Sciences industry, where increased competition is putting businesses of all sizes under increasing pressure. Pharmaceutical companies are developing and launching more products than ever before. In the past, a company might have had one big launch every few years; today, many companies are managing multiple…

M Science Partners with Dataprovider.com to Bring Internet Technology Data and Analytics to the Investment Community

The M Science / Dataprovider.Com Solution Provides Unprecedented Empirical Insight into Areas Previously Untouched by Alternative Data M Science, the pioneer in data-driven research and analytics, announced an exclusive partnership with Dataprovider.com, the premier database of indexed web data. Through this partnership, M Science clients will be able to access key insights from data around internet-connected devices, software solutions, payment platforms and infrastructure providers. “Dataprovider.com's data breadth…

M Science Launches Weather Data and Visualization Solution

M Science Expands Its Broad Offerings by Providing Clients Access to Modeled Weather Data M Science, the pioneer in data-driven research and analytics, launched a weather-based data and visualization solution offering granular visibility into weather trends tied to companies and their geographic footprints. The weather data, which has been used and cited in the company’s M Analysis research reports, is now available to clients on-demand with data updated daily via M Data Viz, and will soon be available through API. With…

conDati Launches Data-Science-As-A-Service Solution Designed to Boost Online Retail Sales from Marketing Campaign Spend

MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on top of its digital marketing solution that helps eTailers and digital marketers understand their omnichannel campaign performance to sales revenue in a single platform. conDati’s AI and machine learning capabilities provide current insights and actionable recommendations to e-commerce companies looking to optimize their ROI from digital marketing spend,…

M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients

TickerTags Puts Data-Driven Research Analytics in the Hands of Clients and Provides Unparalleled Flexibility to Derive Investment Insights M Science, the leader in data-driven research and analytics, announced the launch of the TickerTags web-based analytics platform. The platform, which consists of a dashboard and two API services, allows clients to perform proprietary research and analysis, providing unprecedented access to analytics that will greatly inform their ability to make investment decisions. “The insights…

Location Sciences’ Launches Verify to Authenticate Location Data Accuracy and Precision

Verify Will Protect Advertiser Investments and Highlight the Market's Best Players  Mobile location intelligence company, Location Sciences, announced the launch of Verify, providing advertisers independently authenticated insight into the accuracy and precision of their location-based advertising campaigns. Leveraging first-party data and proprietary technology, advertisers and agencies use Verify to understand location signal and POI radius accuracy, footfall, audience profile matching, and optimise their location…

Quantida Announces the Launch of Complete Data Management and Analytics

Quantida is enterprise-scale data integration, infrastructure management and analytics Quantida  announces the launch of its complete data management and analytics systems for fast-growing, small and medium businesses (SMBs). After honing their machine learning, natural language processing and analytics on dozens of small businesses for the past 20 years, Quantida is now making its services available to all companies. Quantida complete data management gives fast-growing businesses with limited internal resources and…

Bidmath Brings First of Its Kind Advertising Technology and Data Consulting Hub

Bidmath, the leading programmatic consultancy, brought the first of its kind advertising technology and data consulting hub in Bangkok specialising in both Google and Adobe marketing technology. The company has been working with global brands such as dtac, Honda, Esso, Dyson, Lenovo and Krungsri among others. Over the past year Bidmath have established themselves as a leading experts in technology and data consultancy that can deliver a truly localised service layer across platform implementation, management and…

Arria and TIBCO Announce Strategic Partnership to Bring Faster Understanding of Data

Arria NLG, a leading provider of Natural Language Generation (NLG) technology, announced the two companies have joined forces to help the world draw greater meaning from data, opening the doors to better solutions for many of the problems we face. Their collaboration augments BI dashboards with insights written in natural language, providing a new starting point for data analytics. Already, this strategic partnership has assisted people by giving them an improved understanding of COVID-19 data in the context of whichever…

Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

McAra will be instrumental in MightyHive’s data business expansion across the EMEA region Leading media consultancy MightyHive announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability. At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and…