Napkyn Analytics to Speak at Marketing Analytics and Data Science (MADS) 2021

Napkyn Analytics Chief Executive Officer, Jim Cain, to present at MADS 2021, October 25th, 2021.

Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Executive Officer, Jim Cain, will be speaking at Marketing Analytics and Data Science 2021 on October 25th, in Palm Beach, Florida This event is “the conference for digital analysts” with an 18-year history of sharing marketing analytics wisdom.

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An informa event, MADS 2021 is a two-day conference focusing on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into organizational culture, and proven strategies for enhancing the value of impact in the overall organization. MADS 2021 website.

Since the dawn of digital analytics (aka the ‘late 90s’), there has been a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it. While both groups continue to get closer to each other, we still lack a translation layer between executive needs and analyst efforts. Jim takes you through the ‘4 Cs of Data’ framework which helps decision-makers better understand and value the entire data ecosystem, giving you a solid understanding of how data works to build programs that win and businesses to compete in 2021.

When: Monday, October 25th, 12:15 PM

Where: MADS 2021 will be held at the Eau Palm Beach Resort & Spa, Palm Beach, Florida

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