MapR and Deloitte Announce Strategic Alliance to Modernize Analytics and Speed AI Success

Solution Areas Encompass IoT, Edge, and Multi-Cloud MapR Technologies, Inc., provider of the industry’s leading data platform for Artificial Intelligence (AI) and Analytics, announced a formal alliance with Deloitte Consulting LLP centered around analytics and AI solutions. The joint alliance is aimed at helping customers benefit from advances in AI, reduce costs through modernizing their environments, and take advantage of innovations in IoT, Edge and Cloud. Solution areas of focus for the alliance include Big Data…

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business platform. This move clearly indicates Deloitte’s increased focus in the areas of AI, Machine Learning (ML) and Audience Data Analytics. This strategic acquisition helps Deloitte accelerate smarter and faster development of its Digital Experience Services platform. This is also an indicator…

Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would determine how technology influences business decisions in this market. Titled ‘Technology in the mid-market: Embracing technology’, the survey tackles the talent dimensions of IT investments. This is the sixth annual report by Deloitte Private, for which the company surveyed 500 executives…

Deloitte and ForgeRock Announce Alliance to Provide Advanced, Global Customer Identity and Access Management Solutions

Deloitte Will Make Forgerock Identity Solutions Available as a Managed Service Deloitte and ForgeRock announced a strategic alliance designed to help organizations around the world to secure, connect and manage the digital identities of people, devices and things. ForgeRock's customer identity and access management (CIAM) solutions enable organizations to securely identify, protect and respect the preferences of each customer on whatever device, app or service they're using. Working in concert, Deloitte will make…

Deloitte’s Digital Media Trends Survey: Meet the MilleXZials: Generational Lines Blur as Media Consumption for Gen X, Millennials and…

Streaming Video on Demand hits the mainstream; Pay TV subscriptions decline as consumers rethink its value; Watching video is a 38 hour a week "job" American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte's 12th edition of the "Digital Media Trends Survey" (formerly the "Digital Democracy" Survey). The report found that 55 percent of U.S. households now subscribe to at least one video streaming service, a 450 percent…

Deloitte Named a Leader by Gartner in Data and Analytics Service Providers, Worldwide

Deloitte announced that Gartner has named it a global leader in their February 2018 report entitled, Magic Quadrant for Data and Analytics Service Providers, Worldwide 2018. This marks the third year that Deloitte has been positioned highest in execution. The evaluation is based on completeness of vision and ability to execute. Also Read: DCMN Releases DC Analytics, TV Attribution Technology to Public "Deloitte being recognized by Gartner as a global leader in data and analytics services for the fourth year is…

Deloitte TMT Predictions: Machine Learning Deployments to Double in 2018; Coins New Lingo #adlergic

Deloitte TMT Predictions: Machine Learning Deployments, Digital Subscriptions, Digital Subscriptions, On-Demand Content and Live Events Will Continue to Drive Growth Relentless change; stubborn continuity… The predictions on tech trends for the New Year 2018 seem to be more drastic than any of its previous editions. Deloitte has just launched its annual Deloitte TMT Predictions for 2018, and it has some serious thought-provoking recommendations for marketing and advertising agencies — focus on machine learning…

2020 Brings Opportunity for Augmented Intelligence

In the last decade, the arrival of AI and Automation in the workplace came with mixed emotions. Despite the operational efficiency benefits, these technologies brought to businesses – and to workers themselves – the fear of job losses and lack of education around intelligent automation marred the impact of these new innovations in the working world. In 2020, that will all change. A new model of partnership between humans and machines is emerging, focused on the value of Intelligent Automation and Humans working together can…

Outreach Opens First International Office in London

Seattle-based SaaS unicorn targets the European market for sales industry disruption and category leadership in customer engagement; Hires sales veteran Tom Castley to lead European expansion Outreach, the number one sales engagement platform, announced that it has opened its first international office in London. Outreach's London office will focus on customer engagement for the company's more than 200-strong European-based customers. Outreach is already the largest sales engagement company in Europe and plans to triple…

Boomi Launches New Integration Center of Excellence Service to Help Enterprises Realize Their Digital Ambitions

Boomi reinvents the ICoE model to meet the needs of today's innovative, collaborative digital enterprises Boomi, a Dell Technologies™ business, announced the availability of a new ICoE service to enable an enterprise to apply best practices, company and industry guidelines, and a growing repository of reusable frameworks to the work of building and managing integrations for their business. The professional services product, developed in collaboration with leading global system integrators and based on Boomi's…

In-Game Advertising 101

The Evolution of Advertising in Video Gaming Marketers are always looking for new ways to engage with audiences and each new medium has brought with it new opportunities for advertisers. Product placement has long existed in Hollywood movies but was rarely seen in gaming. As an entertainment channel, video games have existed for a long time on PCs, and later on consoles, and some of them pioneered in-game advertising. But one of the reasons advertisers held back from active product placement in games was the lack of…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Whatfix Raises $32 Million in Series C Funding to Empower Enterprises to Drive Digital Adoption and Prepare for the Future of Work

Led by new investor Sequoia Capital India, and with participation from existing investors, Whatfix joins the family of tier-one B2B enterprise SaaS leaders funded by premier VC firms Whatfix, the leader in Digital Adoption Solutions (“DAS”), announced it has secured $32 million in Series C funding. Sequoia Capital India led the round, with participation from existing investors Eight Roads Ventures-a global proprietary investment firm backed by Fidelity, F-Prime Capital, and Cisco Investments. Whatfix plans to use the…

PFL Names Erin Ortega Vice President of Finance

Former Deloitte&Touche CPA joins PFL's executive leadership team to support company's rapid growth PFL, the pioneer and leader in Tactile Marketing Automation, announced the promotion of Erin Ortega to Vice President of Finance. Ortega, who joined PFL in 2007, has been instrumental in supporting the company's growth as leading brands around the world turn to PFL's Tactile Marketing Automation to increase the overall effectiveness of their marketing investments. Ortega most recently served as PFL's Controller, and…

Following Record Growth Year, TripleLift Adds Chief Privacy Officer and Chief Marketing Officer

Julia Shullman joins from AppNexus as General Counsel & Chief Privacy Officer Jordan Bitterman joins from IBM as Chief Marketing Officer TripleLift, one of the fastest-growing ad tech companies in the world, announced the hire of Julia Shullman as General Counsel & Chief Privacy Officer, and Jordan Bitterman as Chief Marketing Officer. Both roles were created in response to a record growth year in 2019 when the company achieved ad spend of $300 million (USD) and hired more than 150 new employees. TripleLift’s…

RapidDeploy Appoints Kimberly Storin as First Chief Market Officer

Rapidly growing, Austin-based start-up strengthens global leadership team and achieves 100th employee milestone RapidDeploy, the industry's most secure and most advanced suite of Cloud Aided Dispatch solutions, announced that senior marketing executive Kimberly Storin has joined the company as the first Chief Market Officer, effective February 10. As the 100th employee, her hiring also marks a momentous growth milestone for the company. In this newly created role, Kimberly will be accountable for building the positioning…

SMS Assist Hires Tina McNulty as Chief Marketing Officer

Experienced technology industry executive to drive brand, revenue for proptech leader SMS Assist announced the hiring of Tina McNulty as chief marketing officer. In her two decades of leading global marketing teams, McNulty has orchestrated brand awareness, pipeline acceleration, and revenue generation programs that have driven bottom-line results for many business-to-business technology companies. At SMS Assist, she will be responsible for elevating the brand and designing campaigns that enhance growth for the proptech…

Clarifai Expands its Global Presence with a New Office in Tallinn, Estonia

Clarifai, a leading AI platform provider named one of the "Leaders" in computer vision by Forrester and one of Deloitte's fastest growing companies in 2019, opened a new office in Estonia's capital city, Tallinn, on February 1st of this year. The new office in Tallinn joins Clarifai's New York headquarters, along with offices in Washington, D.C., San Francisco and a growing team of remote workers as part of the company's strategy to expand its global reach. Marketing Technology News: ConvergeOne and NICE Announce Launch…

Informatica Named as a Leader in Gartner’s Magic Quadrant for Master Data Management Solutions for Fourth Consecutive Time

Informatica Positioned Highest on Ability to Execute and Furthest to the Right on Completeness of Vision Axes Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader in its 2020 Magic Quadrant for Master Data Management Solutions report. Informatica is positioned furthest on the completeness of vision axis for the fourth consecutive time, and highest on the ability to execute axis for second consecutive time.…

Customer Experience Market Converging as Qualtrics Extends Its Position as the Clear Market Leader

In Q4 2020, More Than 1,300 Customer Experience Programs Were Launched Using Qualtrics CustomerXM--Which Means More CX Programs Were Launched Using Qualtrics Than All Other Leading Customer Experience Providers Combined Qualtrics, the leader in customer experience (CX) and creator of the experience management category, today announced a record-breaking year for CustomerXM™. Qualtrics CustomerXM allows companies to predict, deliver, measure, and take action to improve the customer experience and impact key business…