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Advertising Management Platform Startup LumenAd Closes Angel Funding Round Led by Next Frontier Capital

Platform unifying online advertising data for Dairy Queen, MRM/McCann, Manchester United, Red Wing Shoes, Toyota and more raises $2 million to accelerate growth LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors…

As Brands Fight For Commerce Success, Salsify Grows Customer Base Through Its Commitment To Helping Them Win on the Digital Shelf

Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its…

2020 Brings Opportunity for Augmented Intelligence

In the last decade, the arrival of AI and Automation in the workplace came with mixed emotions. Despite the operational efficiency benefits, these technologies brought to businesses – and to workers themselves – the fear of job losses and lack of education around intelligent automation marred the impact of these new innovations in the working world. In 2020, that will all change. A new model of partnership between humans and machines is emerging, focused on the value of Intelligent Automation and Humans working together can…

Outreach Opens First International Office in London

Seattle-based SaaS unicorn targets the European market for sales industry disruption and category leadership in customer engagement; Hires sales veteran Tom Castley to lead European expansion Outreach, the number one sales engagement platform, announced that it has opened its first international office in London. Outreach's London office will focus on customer engagement for the company's more than 200-strong European-based customers. Outreach is already the largest sales engagement company in Europe and plans to triple…

Boomi Launches New Integration Center of Excellence Service to Help Enterprises Realize Their Digital Ambitions

Boomi reinvents the ICoE model to meet the needs of today's innovative, collaborative digital enterprises Boomi, a Dell Technologies™ business, announced the availability of a new ICoE service to enable an enterprise to apply best practices, company and industry guidelines, and a growing repository of reusable frameworks to the work of building and managing integrations for their business. The professional services product, developed in collaboration with leading global system integrators and based on Boomi's…

In-Game Advertising 101

The Evolution of Advertising in Video Gaming Marketers are always looking for new ways to engage with audiences and each new medium has brought with it new opportunities for advertisers. Product placement has long existed in Hollywood movies but was rarely seen in gaming. As an entertainment channel, video games have existed for a long time on PCs, and later on consoles, and some of them pioneered in-game advertising. But one of the reasons advertisers held back from active product placement in games was the lack of…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Whatfix Raises $32 Million in Series C Funding to Empower Enterprises to Drive Digital Adoption and Prepare for the Future of Work

Led by new investor Sequoia Capital India, and with participation from existing investors, Whatfix joins the family of tier-one B2B enterprise SaaS leaders funded by premier VC firms Whatfix, the leader in Digital Adoption Solutions (“DAS”), announced it has secured $32 million in Series C funding. Sequoia Capital India led the round, with participation from existing investors Eight Roads Ventures-a global proprietary investment firm backed by Fidelity, F-Prime Capital, and Cisco Investments. Whatfix plans to use the…

PFL Names Erin Ortega Vice President of Finance

Former Deloitte&Touche CPA joins PFL's executive leadership team to support company's rapid growth PFL, the pioneer and leader in Tactile Marketing Automation, announced the promotion of Erin Ortega to Vice President of Finance. Ortega, who joined PFL in 2007, has been instrumental in supporting the company's growth as leading brands around the world turn to PFL's Tactile Marketing Automation to increase the overall effectiveness of their marketing investments. Ortega most recently served as PFL's Controller, and…

Following Record Growth Year, TripleLift Adds Chief Privacy Officer and Chief Marketing Officer

Julia Shullman joins from AppNexus as General Counsel & Chief Privacy Officer Jordan Bitterman joins from IBM as Chief Marketing Officer TripleLift, one of the fastest-growing ad tech companies in the world, announced the hire of Julia Shullman as General Counsel & Chief Privacy Officer, and Jordan Bitterman as Chief Marketing Officer. Both roles were created in response to a record growth year in 2019 when the company achieved ad spend of $300 million (USD) and hired more than 150 new employees. TripleLift’s…

RapidDeploy Appoints Kimberly Storin as First Chief Market Officer

Rapidly growing, Austin-based start-up strengthens global leadership team and achieves 100th employee milestone RapidDeploy, the industry's most secure and most advanced suite of Cloud Aided Dispatch solutions, announced that senior marketing executive Kimberly Storin has joined the company as the first Chief Market Officer, effective February 10. As the 100th employee, her hiring also marks a momentous growth milestone for the company. In this newly created role, Kimberly will be accountable for building the positioning…

SMS Assist Hires Tina McNulty as Chief Marketing Officer

Experienced technology industry executive to drive brand, revenue for proptech leader SMS Assist announced the hiring of Tina McNulty as chief marketing officer. In her two decades of leading global marketing teams, McNulty has orchestrated brand awareness, pipeline acceleration, and revenue generation programs that have driven bottom-line results for many business-to-business technology companies. At SMS Assist, she will be responsible for elevating the brand and designing campaigns that enhance growth for the proptech…

Clarifai Expands its Global Presence with a New Office in Tallinn, Estonia

Clarifai, a leading AI platform provider named one of the "Leaders" in computer vision by Forrester and one of Deloitte's fastest growing companies in 2019, opened a new office in Estonia's capital city, Tallinn, on February 1st of this year. The new office in Tallinn joins Clarifai's New York headquarters, along with offices in Washington, D.C., San Francisco and a growing team of remote workers as part of the company's strategy to expand its global reach. Marketing Technology News: ConvergeOne and NICE Announce Launch…

Informatica Named as a Leader in Gartner’s Magic Quadrant for Master Data Management Solutions for Fourth Consecutive Time

Informatica Positioned Highest on Ability to Execute and Furthest to the Right on Completeness of Vision Axes Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader in its 2020 Magic Quadrant for Master Data Management Solutions report. Informatica is positioned furthest on the completeness of vision axis for the fourth consecutive time, and highest on the ability to execute axis for second consecutive time.…

Customer Experience Market Converging as Qualtrics Extends Its Position as the Clear Market Leader

In Q4 2020, More Than 1,300 Customer Experience Programs Were Launched Using Qualtrics CustomerXM--Which Means More CX Programs Were Launched Using Qualtrics Than All Other Leading Customer Experience Providers Combined Qualtrics, the leader in customer experience (CX) and creator of the experience management category, today announced a record-breaking year for CustomerXM™. Qualtrics CustomerXM allows companies to predict, deliver, measure, and take action to improve the customer experience and impact key business…

Tara Ataya Joins Hootsuite as VP, People

Hootsuite, the world leader in social media management, announced the appointment of Tara Ataya as VP, People. Ataya brings 15 years of Human Resources leadership experience to her new role at Hootsuite where she will lead all aspects of the company’s People strategy globally. Marketing Technology News: LumApps Partners With Microsoft for a Fully Integrated Office 365 Digital Workplace Solution “I am thrilled to welcome Tara as the newest member of the Hootsuite Executive Team,” said Ryan Holmes, CEO of Hootsuite.…

Horizon Media Launches New Company, Night Market, a Dedicated Data Intelligence Commerce Business

Horizon Media Hires AI Leader Randy Browning as President to Lead Night Market Horizon Media, a leader in driving business-based outcomes for marketers, announced that it has launched a new data intelligence company, Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. Night Market will be led by a leading AI and data intelligence…

MindTickle Accelerates Leadership in Readiness for Customer-Centric Companies

170% growth in enterprise customer acquisition highlights increasing adoption of Sales Readiness within Sales Enablement and Effectiveness Programs MindTickle, the leader in Sales Readiness technology, announced key results and milestones demonstrating significant growth in the enterprise segment, expansion across services, manufacturing, pharmaceutical and life sciences, and financial services industries, and continued leadership in the high-growth and high tech market. Companies are looking to not only enable their sales…

New CMO Benchmark Report Finds Marketing Organizations are Ready for the Future

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for…