Atos Furthers Collaboration With Microsoft to Accelerate the Cloud Transformation of SAP’s Largest Customers

Atos, a global leader in digital transformation, announced that it has expanded its collaboration with Microsoft to jointly address the fast-growing SAP HANA market, targeting the most demanding customers, many of whom are running mission-critical SAP workloads. Atos and Microsoft intend to jointly support their respective largest customers and other prospective customers. The partners have built a joint team that will guide developments and go-to-market activities for their respective field organizations, with a common…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry

Women in Customer Experience Roles Translates to Big Wins for Dealers and Customers CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding success in such roles and the overall impact of CX roles on customer retention and dealer success. “Proving relevance through research allows dealers to make data-driven decisions and take actions that improve profitability. ”…

Power Digital Marketing Announces First Agency President

Power Digital Marketing, Inc., an award-winning, tech-enabled digital marketing agency that helps brands expand their online presence and scale revenue, is thrilled to announce the addition of Jeff Mason as President. Mason spent the last 10 years as the Senior Vice President of Sales at MRC Smart Technology Solutions, A Xerox Company. Under Mason's leadership, MRC scaled from $43 million to $224 million+ in 10 years. Jeff has been widely recognized as a rising star within Xerox Corporation and was credited with building one…

Top 5 Adobe Marketo Updates for Every CRM Specialist

It was on 20 September 2018 when Adobe announced that it is acquiring a B2B martech company - Marketo. In the last eighteen months, numerous Adobe Marketo updates have transformed martech offerings to better match Adobe's larger vision of delivering unified, real-time, and hyper-personalized customer experience. The unique amalgamation of CRM expertise and data science sits right at the center of Adobe's industry-leading Experience Cloud. And, that's why we decided to take a magnified look into some of the recent Adobe…

eBay Completes Sale of StubHub

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, announced that it has completed the sale of StubHub to viagogo for $4.05 billion in cash. "The completed sale of StubHub to viagogo is a great outcome both in terms of the $4.05 billion sale price and the potential StubHub has with its new owner," said Scott Schenkel, interim CEO of eBay Inc. "The StubHub transaction reinforces our commitment to creating shareholder value and is consistent with…

MarTech Interview with Shawna Wolverton, SVP of Product at Zendesk

"Product Managers don’t worry too much about robot overlords taking our jobs. It is so much more art than science." About Shawna You were part of the first Localization Product Management team at Salesforce. Today, you lead Product Management at Zendesk. How has your role evolved in the last few years? My career has never been a straight line, I’ve moved in and out of Localization, Marketing and Product Management roles for the last 25 years. I took a big step back in my career to join Salesforce as their Localization…

Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

Data privacy expert will lead the company's legal, compliance and privacy functions Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy Officer. In addition to overseeing all legal functions, Yeung will spearhead Lotame’s privacy protocols across its business, providing consumers with transparency,…

Organizations See the Value Creatives and Designers Bring to Business Results Finds Survey by InSource and inMotionNow

3rd Annual In-House Creative Management Report Finds Two-Thirds of Respondents Taking on New Business Responsibilities Beyond the Traditional Creative Role InSource and inMotionNow are excited to announce the publication of the 2020 In-House Creative Management Report, now in its third year, which surveyed more than 600 creative and marketing professionals across various industries. The survey revealed key themes such as the importance of creative work to meeting business objectives and that the role of creatives within…

Amazon Generates Highest Return on Media Spend for Majority of Brands Selling on the Platform, Feedvisor Study Finds

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

Conexiom Announces B2B Commerce Veteran Ray Grady as President and CEO

Leading B2B automation solutions company taps experienced SaaS executive to drive next phase of growth Conexiom, the leading provider of sales order and invoice automation solutions, announces the appointment of Ray Grady as President and CEO. Following a record year for Conexiom, Grady will focus on leading the company into its next phase of growth. Brent Halverson, the incumbent President and CEO, will continue to play a key role at Conexiom as Founder, leveraging his deep domain expertise to support the company’s…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

Pixability Announces Launch Of BrandTrack, The First Software Platform That Helps Marketers Track Their Brand’s Presence On YouTube To Drive…

New product is being used by major brands, including Google, to maximize the strategic value of YouTube Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. BrandTrack is the first purpose-built interactive dashboard for analyzing and benchmarking brands by vertical on YouTube,…

iHeartMedia Expands its Spanish-Language Podcast Offering

The iHeartPodcast Network serves Hispanic audiences with a slate of iHeartRadio Original Podcasts from Enrique Santos; and inks a multi-year development, co-production, distribution and sales partnership with reVOLVER Podcasts Audio Network iHeartMedia, the leading audio company in America and No. 1 commercial podcast publisher, announced two new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings. With the increasing importance and size of the U.S. Hispanic…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Aviso Names Former Top Salesforce Einstein Researcher As Chief Data Scientist

Company Also Taps Industry Veteran as Chief Customer Officer Aviso, the pioneer in AI-powered sales guidance and forecasting, announced the appointment of veteran artificial intelligence and machine learning researcher Joy Mustafi as Chief Scientist. The former Principal Researcher for Salesforce's Einstein platform will leverage his decades of experience to help Aviso customers accelerate deal-closing and expand revenue opportunities. Ranked as one of India's 10 top data scientists by Analytics India Magazine, Mustafi…

Accenture Technology Vision 2020: From Tech-Clash to Trust, the Focus Must Be on People

To compete and succeed in a world where digital is everywhere, companies need a new focus on balancing “value” with “values,” aligning their drive to create business value with their customers’ and employees’ values and expectations, according to Accenture Technology Vision 2020. The 20th edition of Accenture’s annual report predicts the key technology trends that will redefine businesses over the next three years. According to the 2020 report, “We, The Post-Digital People: Can your enterprise survive the ‘tech-clash?,”…

Identity Automation Announces Strategic Distribution Partnership with 3Eye Technologies

Announcing New Partnership to Fuel the Identity Automation 2.0 Growth Strategy Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, today announced a strategic alliance with 3Eye Technologies, a value-added distributor of mobility and cloud solutions. As the company continues to gain momentum through its Identity Automation 2.0 growth strategy, a targeted initiative to scale the business with increased focus on execution, the new partnership will…

RingCentral Open Platform Reaches New Milestones

Platform now close to 30,000 developers and 3,000 certified integrations RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced continued momentum for the RingCentral Open Platform with approximately 30,000 developers and 3,000 certified integrations. The company is also announcing new and updated integrations with NetSuite, Salesforce, and Microsoft Teams, to name a few, that enhance overall business productivity and drive customer centric…