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EDM Council Launches Cloud Data Management Work Group to Develop Best Practice Framework

EDM Council, the leading trade association for data management, has launched the Capabilities (CDMC) Best Practices Work Group. This new group includes participation from Amazon Web Services (AWS), Google Cloud, IBM Cloud, and Microsoft Azure, as well as over 20 leading financial industry firms. The Work Group has been formed to develop an open source CDMC Best Practice Framework to accelerate Cloud adoption and automate the associated controls. The EDM Council Work Group is being co-chaired by Morgan Stanley and Refinitiv,…

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

New Partnership Offers Flexible, Powerful Ecommerce to Provide the Best Experiences for Customers

Coveo and commercetools team up to provide unified multi-channel and intelligent Ecommerce architecture for highly personalized buyer experience Coveo, the industry leader in search and intelligence SaaS solutions, announced that its cloud-native platform will be available in the commercetools Integration Marketplace. The strategic agreement provides access to powerful, personalized experiences with flexible architecture for today’s search and merchandising needs. From consumer brands to B2B manufacturers, from retailers…

Doxim Announces its Next Generation Platform for Customer Communications

From print to digital, Doxim CCM will be the first integrated SaaS technology platform designed to support the entire lifecycle for personalized omni-channel customer communications Doxim, the leading customer communications management (CCM) and engagement technology provider serving financial and regulated markets, announced its strategic direction to deliver the first ever integrated omni-channel platform for customer communications management, bringing print and digital together into a single centralized management…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Comscore Continues Privacy-Focused Product Innovation with New US Patent

Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on "Protecting User Privacy During Collection of Demographics…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange

Interactive event will feature industry experts on customer engagement trends, contact center agility, behavioral intelligence and more CallMiner, the leading provider of speech and customer engagement interaction analytics, announced the details for its virtual Customer Engagement Transformation Exchange (CETX), which will be held virtually between Aug. 18 – 19. This year’s host is Shep Hyken, a customer service and experience expert and a New York Times and Wall Street Journal bestselling author. Hyken partners with…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…

Gunjan Aggarwal Joins RingCentral As Chief People Officer

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced the appointment of Gunjan Aggarwal as Chief People Officer, reporting to Anand Eswaran, president and COO at the company. Aggarwal will be responsible for continuing to ensure that RingCentral is a great place to work for our people, from talent acquisition and development, to organization effectiveness, rewards and recognition, and global inclusion and diversity. Recommended AI News: …

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Mobify Announces the Launch of the Headless Commerce Accelerated Program

In just eight weeks, launch Mobify’s storefront for headless commerce on top of an existing Commerce Cloud instance using the new Salesforce B2C Commerce APIs Mobify, a modern web storefront for headless commerce, announces the launch of its new Headless Commerce Accelerated program, which enables customers leveraging Salesforce Commerce Cloud to go headless in just eight weeks using the new Salesforce B2C Commerce APIs and Mobify’s storefront for headless commerce. This headless approach gives Commerce Cloud customers the…

SAP Announces Intent to Take Qualtrics Public

SAP SE  announced its intent to take Qualtrics public through an initial public offering (IPO) in the United States. Qualtrics is the market leader and creator of the Experience Management (XM) category, a large, fast growing and rapidly evolving market. SAP intends to remain the majority owner of Qualtrics. SAP’s primary objective for the IPO is to fortify Qualtrics’ ability to capture its full market potential within Experience Management. This will help to increase Qualtrics’ autonomy and enable it to expand its footprint…

NetBlaze, a Digital Marketing Solution for Small Businesses, Launches New App to Streamline, Simplify and Automate Digital Marketing Efforts…

New app brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform as small businesses look to recover from the impact of COVID-19 NetBlaze, a Chicago-based digital marketing solutions company for small businesses nationwide, announces the launch of its new app for desktop and mobile that simplifies marketing management to help businesses reach new customers. The company offers affordable services to manage a variety of key marketing efforts, including social media management, customer…

How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

Digitalkites Signs up Saurabh Singh as the Data Protection Officer

DigitalKites, an open and collaborative advertising platform that focuses on offering identity resolution and user management, ropes in Saurabh Singh to take on the key role of Data Protection Officer at the company. Saurabh's primary goal will be to ensure that privacy by design is continuously ingrained into various business processes, people related practices, and technology solutions and ensuring Digitalkites' sustained compliance to Data Privacy regulations across the globe. He will handle the responsibility…

ChannelAdvisor Acquires Analytics Firm BlueBoard to Enhance E-Commerce Intelligence

ChannelAdvisor Introduces Brand Analytics to Provide Brands Access to E-Commerce Monitoring and Digital Optimization Tools ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced that it has acquired BlueBoard, a leading e-commerce analytics company. Headquartered in Paris, France, BlueBoard helps leading global brands such as L'Oreal, Clarins, and Logitech gain a competitive advantage on their e-commerce channels with…

Nureva Console Now Available for Remote Monitoring and Management of Nureva Audio Systems

Cloud-based platform enables device management from anywhere and reduces IT visits to meeting spaces Nureva Inc., an innovator in advanced audio conferencing solutions, announces the availability of Nureva Console, a cloud-based platform that makes it easy for organizations to manage their Nureva audio conferencing systems across multiple locations. This is done from a single, secure dashboard that eliminates the need for IT managers to physically visit meeting rooms to configure and monitor their audio systems. Nureva…