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Olapic Unveils Four New Solutions to Enhance the Power of Visual Content along the Customer Journey

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…

Visual Content Platform Slidely Acquires Unstock, Solidifying Position as Video Creation Powerhouse for Businesses

As It Passes $1M In MRR, Slidely Fortifies Its Video Creation Platform PROMO With The Acquisition Of Video Marketplace Unstock, Accelerating Plans To Converge Its Business Platform And UGC Community Slidely, the visual content platform and creator of PROMO, the #1 video creation solution for SMBs, announced that it had acquired Unstock, a mobile-first UGC (User Generated Content) video marketplace, expanding its ability to empower businesses of all sizes to easily create professional videos for successful marketing…

“User retention is the new user acquisition and in-app marketing plays a key role in driving retention”

"Marketers are often not given enough control over the company’s mobile app."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here? I’ve run Insert’s marketing team since we were in stealth mode. Before Insert, I led the marketing and sales operations for Clicktale, a web analytics company. I was also the co-leader of the Tel Aviv Marketo User Group. With my background in marketing automation and optimization, it’s a thrill to work for Insert, where we truly disrupt the mobile…

Product Launch: Amazon Interactive Video Service (Amazon IVS) with Live-Streaming Capabilities

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

MarTech Interview with Christopher Bo Shields, Co-Founder at Binumi Pro

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

Brave Bison Announces Four Global YouTube Deals

Brave Bison, the social video group, has announced four new clients that have entered the agency’s YouTube community: World Dodgeball Federation; IMVBox; Media Star Maker; and ViralPress. The partnerships created are based on Brave Bison’s proven success within a wide range of categories and are expected to strengthen the company’s overall portfolio. The World Dodgeball Federation (WDBF), the niche sporting association, has joined Brave Bison’s existing roster of sports channels, which includes World Chase Tag, a challenger…

Reuters Partners with Facebook Journalism Project to Help Newsrooms around the World Spot Deepfakes and Manipulated Media

Reuters, the world's largest multimedia news provider, announced the launch of an e-learning course to help newsrooms around the world spot deepfakes and manipulated media, produced in partnership with the Facebook Journalism Project. 'Identifying and Tackling Manipulated Media,' available, aims to help newsrooms fully equip themselves to identify and reject manipulated video, pictures and audio to help fight the spread of misinformation. The 'Identifying and Tackling Manipulated Media' course encompasses real world…

Annex Cloud Named Episerver App Marketplace Technology Partner of the Year

Annex Cloud, an industry leading customer marketing and loyalty solution provider for brands, manufacturers, distributors and retailers, has been recognized as the 2019 Episerver App Marketplace Technology Partner of the Year. The award recognizes Annex Cloud for its Loyalty Cloud contribution to the Episerver App Marketplace that further increases the value of the Episerver Digital Experience Platform. Annex Cloud was recognized at the annual Episerver Ascend conference held in Miami on October 27-29, 2019. Annex Cloud…

Yottaa Publishes 2019 eCommerce 3rd Party Technology Performance Index

2ND Annual Index Rates The Best And Worst Performing eCommerce 3rd Parties Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of the latest version of the company’s index on the performance of 3rd party technologies used on online retail and brand websites. The “2019 eCommerce 3rd Party Technology Index” is designed to help retailers research new technologies for their sites and understand the impact 3rd parties can have on overall site performance. “Trustpilot's mission is to…

How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and 3) analysis/optimization. But, this is where marketers need to hit pause. All too often, they become enamored with the attraction and analysis part and put…

How to Leverage Snapchat for Guaranteed from your Event Marketing Efforts

Fuse released new data on tips to use Snapchat at an event.  Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day. Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now allows users to share their daily stories more creatively with filters, AR-based Lenses, caricature-like Bitmoji avatars and more. For marketers, Snapchat can be a valuable tool to build excitement…

Teads Reports Banner Year, Announces $430 million in Revenue

Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore. "There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We're excited that both advertisers and…

Tinder Welcomes Ravi Mehta as Chief Product Officer

 Tinder, the world's most popular app for meeting new people, announced that Ravi Mehta has joined the company as Chief Product Officer. Ravi has more than 20 years of experience building products, businesses and teams at Facebook, TripAdvisor and Microsoft.  Ravi is the latest of several senior leadership hires at Tinder, spanning Marketing, Finance & Analytics and Engineering. "Tinder's product innovation brought an entire new generation to the category and now millions of people across the globe…

Nosto Expands Its AI-Powered Enterprise Personalization Suite for Fashion & Beauty Retail

New Data Shows Omni-Channel Enterprise Personalization Needs Greatest Focus on Mobile Nosto, a leader in ecommerce personalization and artificial intelligence (AI) tools for retail, launched its new Enterprise Personalization Suite for Fashion and Beauty Retail. The new offering delivers major enhancements to Nosto’s AI-powered functionality such as incorporating offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising so consumers can “shop the look”, and quicker…

JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies

JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with new dashboard features and a ground-breaking app builder experience – ‘JET8 ENTER-PRISE’. Featuring the all-new JET8 ENTERPRISE dashboard, the 100% managed services platform offers a full suite of software for mobile app building, moment marketing, mobile engagement, mobile sales and customer success, with a completely free analytics dashboard at its core. Marketing Technology News:…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once. So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Amplience Named “Hot Vendor” by Aragon Research

Leading Analyst Firm Predicts That by Year-End 2020, 50% of Enterprises Will Abandon Their Traditional Website Management Approach and Shift to Dynamic Experience Management Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, announced it has been included in the list of "Hot Vendors" in the "Hot Vendors in Dynamic Experience Management, 2018"report by Aragon Research, Inc. Aragon Research predicts that by year-end 2020, 50 percent of enterprises will abandon their…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…