New product enables companies to see which actions are driving pipeline and revenue, closing the loop for marketing and sales teams DemandJump, the leading marketing insights and attribution platform, announced  the launch of Account-Based…
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Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020…
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"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe, including people social-distancing, wearing masks, waving…
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"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to innovate…trust me, we are just getting started!" Hi,…
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1WorldSync, the leading provider of product content solutions, announced the acquisition of Snap36, the market leader of rich and interactive 360-degree product experiences for retailers and brands, enabling them to increase trust and sales…
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Spryker, a fast-growing commerce technology for global enterprises, announced that it has raised over $130 million in a Series C financing round, led by Silicon Valley-based TCV. Existing investors One Peak from London and Project A…
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After partnering with VTEX last year, Motorola has accelerated its digital commerce business with year-on-year revenue and average order value growth VTEX, the world’s first and only collaborative commerce solution delivering rapid…
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Olo, the leading on-demand e-commerce platform for the restaurant industry, announced the appointment of Zuhairah Scott Washington and Russell (Russ) Jones to its Board of Directors, effective immediately. “We are thrilled to welcome…
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Digital messaging would be a bigger industry than mobile advertising and social media combined. Despite the growth in messaging and Rich Communication Services (RCS), brands are starting at a staggering loss of $917.2 billion from their…
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Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration,…
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Finding the Right Balance with Experimentation-based Measurement between Delivery on Privacy and Adtech Performance.
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ESE Entertainment Inc.is pleased to announce that it has signed a Letter of Intent ("LOI") to acquire (the "Acquisition") the assets of World Phoning Group Inc. and Encore Telecom Inc. (together, "WPG"), which are Canadian companies with…
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"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create personalised experiences." Hi Nick, please tell us…
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The world's #1 CRM, available on major public clouds Salesforce, the global leader in CRM, announced Salesforce Hyperforce, a reimagination of the company's platform architecture built to securely and reliably deliver the Salesforce…
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Digital Business Pioneers Deliver True Promise of IM to Accelerate Digital Marketing Transformation With a majority of marketers still facing a ‘strategic gap’ within the practice of Influence Marketing (IM), Inpulsus announces a new…
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Digital technology and media veteran brings 20-plus years of experience leading companies through the digital revolution Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected…
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"E-Commerce businesses in particular profit from advanced colorization techniques, product customization and personalization, and image optimization." Hi Steve, please tell us about your journey into the imaging/technology space and…
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Tacton, a global leader in Smart Commerce solutions for manufacturers with CPQ, announced a self-service, visualization-powered e-commerce solution through a partnership with B2B e-commerce platform provider Intershop. When powered by…
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Please tell us about the major factors that affect customer behavior on digital platforms? Key factors are: easy access; control of content/contact; useful and relevant information; timely response; and privacy, along with an assurance…
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"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the psychographics of a consumer to learn more about what they are…
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