Former IBM Global Security Executive Joins Gurucul as President

Cloud Identity Veteran Jasen Meece to Head Business Development at Gurucul Gurucul, a leader in behavior-based security and fraud analytics technology for on-premises and the cloud, announced that Jasen Meece, former Managing Partner for IBM’s Global Security Group, has joined the company as President. He will oversee sales, business development, channel and partnership programs, and their respective go-to-market strategies. .@Gurucul former #IBM global security executive and #cloudidentity expert Jasen Meece joins…

IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

Aurea Software Appoints Former IBM Executive Dan Beer as General Manager of Aurea SMB Solutions Division and Chief Customer Success Officer

New Executive Dan Beer Brings Proven Business Management Track Record and Deep Customer Success and Support Experience Aurea Software Inc., a leading provider of customer and employee experience solutions, announced that former IBM executive Dan Beer joined the company as chief customer success officer and senior vice president and general manager of Aurea's newly created small and medium business solutions division, Aurea SMB Solutions. In his new role as SVP and general manager of Aurea SMB Solutions, Beer is…

Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem

Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world's largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson…

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

"Webinars (Casting) are not only a viable format to deliver relevant stories and content across the buyer's journey but also a way to deliver multiple touches in a single event." Tell us about your role and how you got here? As the worldwide leader of performance marketing for IBM Hybrid Cloud, my team and I bring subject matter expertise to our integrated marketing teams to drive more effective (conversion) and efficient (ROI) demand generation.  I’ve such amazing opportunities throughout my career afforded…

Shutterstock Leverages IBM Watson to Build Engaging Digital Experiences

IBM Watson Content Hub Customers to Gain Access to Millions of Images, Videos and Music Tracks, as well as Shutterstock Editor and Computer Vision Powered Search Shutterstock is now working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM Watson AI technology, marketing professionals can easily pinpoint the ideal image from Shutterstock’s library of more than 200 million assets, customize it using Shutterstock Editor and create campaigns that drive customer action. Shutterstock…

Qualtrics Announces Strategic Partnership with IBM

Qualtrics Experience Management Platform Is Now the Preferred Employee Engagement Technology For IBM Kenexa Clients Qualtrics, the enterprise technology leader in employee and customer experience, announced a strategic partnership with IBM to transform the employee experience. In keeping with IBM's strategy of focusing on its Watson Talent brand, IBM and Qualtrics are partnering to transition clients using IBM Kenexa Employee Voice, Survey Advantage, and Survey Enterprise solutions to the Qualtrics Experience…

Apttus Intelligent Middle Office Platform on IBM Cloud Unveiled

Apttus Intelligent Middle Office Platform on IBM Cloud Will Help Customers Generate Greater Revenue, Maximize Business Outcomes Apttus kicked off their annual Accelerate conference in San Francisco by revealing a new milestone in its collaboration with IBM. Apttus Intelligent Middle Office Platform on IBM Cloud will fortify the company's current suite of quote-to-cash, contract management applications. As a leading provider of Middle Office platform, Apptus is bringing an unprecedented power, flexibility, and innovation…

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

It’s no secret that AI in advertising is leaping from the experimental stage to something more commonplace. To help consumers develop lawn care plans that are specific to their lawns’ needs, our team at TruGreen has engaged IBM Watson Advertising to create interactive digital advertising units that are powered by artificial intelligence (AI). These ads are currently available on The Weather Channel app, weather.com, and across HGTV properties. Also Read: IBM Watson Brings New-Age Fan Experience and AI-Based Analytics to…

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

Frost & Sullivan Names IBM A Leader In Customer Value Within Integrated Commerce Order Management Space

IBM Watson Commerce Order Management Helps Retailers Deliver Outstanding Customer Experience by Optimizing Order Management and Fulfillment Based on its recent analysis of the integrated commerce order management space, Frost & Sullivan recognizes IBM with the 2017 Global Customer Value Leadership Award for its order management solution, part of IBM's Watson Customer Engagement portfolio. "IBM Watson Commerce order management brings together capabilities, such as inventory visibility, distributed order…

IBM Launches Watson Data Kits to Help Accelerate Enterprise AI Adoption

IBM's New, Industry-Specific, Machine-Readable Data Sets Designed to Expedite AI Training Workflows; First Kits Will Serve Travel, Transportation and Food Industries IBM announced the launch of IBM Watson Data Kits, which are designed to accelerate the development of AI applications to help support faster, more informed decision making for business leaders. Watson Data Kits will provide companies across industries with pre-enriched, machine-readable, industry-specific data that can enable them to scale AI across their…

IBM Helps Accelerate AI with Fast New Data Platform Cloud Private And An Elite Team

Launches Cloud Private for Data, a New Data Science and Machine Learning Platform for Data-Driven Decision Making As companies look to embrace Artificial Intelligence (AI) to gain competitive advantage and increase productivity, IBM unveiled a new data science and machine learning platform and an elite consulting team to help them accelerate their AI journeys. Powered by a fast in-memory database that can ingest and analyze massive amounts of data – one million events per second* – IBM's new Cloud Private for Data is…

Webinar World TechBytes with Christine Jacobs Pribilski, Vice President, Marketing, IBM

Christine Jacobs Pribilski Vice President, Marketing, IBM Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Christine Jacobs Pribilski, Vice President, Marketing,…

IBM and Salesforce Strengthen Strategic Partnership

Companies To Deliver New Solutions To Enterprise Customers Leveraging IBM Cloud and Watson Services with Salesforce Quip and Salesforce Service Cloud Einstein IBM and Salesforce, the global leader in CRM, announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights. With this expansion, Salesforce has named IBM…

Apttus Announces Investment from IBM

Apttus Taps IBM Cloud and Watson Technologies to Expand Its Implementation of AI Throughout the Enterprise Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing artificial intelligence (AI), announced that IBM joined multiple investors in Apttus' Series E funding. Apttus plans to use this investment to further its plan to deliver AI-based business solutions to customers around the world within enterprise processes such as revenue generation and management of commercial…

Akamai Content Delivery Network Now Available to Enterprises on the IBM Cloud

New Solution Accelerates Global Delivery Of Cloud-Based Content And Applications Akamai Technologies, the world's largest and most trusted cloud delivery platform, and IBM announced that Akamai Content Delivery Network (CDN) capabilities are now available on the IBM Cloud. The new offering is part of the IBM Cloud Content Delivery Network and is designed to optimize the performance of content and applications deployed and delivered via the cloud. Enterprises in industries ranging from ecommerce to finance…

IBM Named a Global Leader among Salesforce Implementation Partners

IBM has announced that it was named a Salesforce Implementation Partner Leader in Forrester Research Inc.'s report "The Forrester Wave™: Salesforce Implementation Partners, Q3 2017." According to Forrester, IBM was among a select group of eleven Salesforce implementation partners that they identified as companies that "matter most for digital transformation." In the report, IBM received the top score in the strategy category. Bluewolf, a part of IBM's Global Business Services, is the longest standing strategic consulting…

Following Record Growth Year, TripleLift Adds Chief Privacy Officer and Chief Marketing Officer

Julia Shullman joins from AppNexus as General Counsel & Chief Privacy Officer Jordan Bitterman joins from IBM as Chief Marketing Officer TripleLift, one of the fastest-growing ad tech companies in the world, announced the hire of Julia Shullman as General Counsel & Chief Privacy Officer, and Jordan Bitterman as Chief Marketing Officer. Both roles were created in response to a record growth year in 2019 when the company achieved ad spend of $300 million (USD) and hired more than 150 new employees. TripleLift’s…

TechBytes with Bryan Brown, CPO of Terminus

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…