LabTwin Partners With BioRN to Bring Voice-powered Technology Into German Labs

LabTwin GmbH, the world's first voice and AI-powered digital lab assistant, has joined forces with BioRN Life Science Cluster to expand its offering to the Rhine-Main-Neckar Region in Germany. As part of this collaboration, BioRN members will have access to LabTwin's platform. LabTwin uses machine learning and voice-recognition technologies to assist scientists with day-to-day tasks, saving time and making research more efficient and reproducible. Researchers can take notes, capture data, create supply lists and set…

Broadvoice Names Marisa Freeden as Vice President of Brand and Experience

Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, has announced that Marisa Freeden has been named as the company's Vice President of Brand and Experience. Marisa has more than a decade of experience in marketing and specializes in the business, technical and creative aspects of sales, marketing, and branding.  In her new role, Marisa will lead the overall brand for Broadvoice, including the planning, development, and the execution of the company's…

E-commerce Research from inRiver Reveals Generational Trends in Shopping Preferences

New Report AIMS to Help Brands Prepare for the Next Generation of Shoppers Leading product information management company, inRiver, unveiled a research report that focuses on the generational differences in consumer shopping habits and outlines the steps brands must take to meet the expectations of the newest generation of shoppers. The new report: Turning Browsers into Buyers: What Brands Need to Know About the Next Generation of Savvy Shoppers analyzes responses from 4,000 consumers across the United States on topics…

OZ Partners with Orbita to Bring Innovative Voice- and Chatbot-Powered Virtual Assistants to Life Sciences and Pharmaceutical Industries

Companies Will Leverage Extensive Knowledge in Conversational AI to Solve Customer Experience Challenges for Health Care OZ, a global consulting company enhancing customer experiences through digital innovation, has announced its partnership with Orbita, Inc., the healthcare industry’s leader in conversational AI for enterprise-grade voice- and chatbot-powered virtual assistants. OZ will combine its digital innovation and development services with Orbita’s market-leading platform to create unique, customer experience (CX)…

Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers

Annual Shopper Experience Index Shows Influence of User-Generated Content on Omnichannel Shopping and Cites Mobile and Social Commerce as Areas of Focus Bazaarvoice, Inc., the provider of user-generated content (UGC) and shopper data solutions, released its annual Shopper Experience Index. Based on data from over 6,000 websites in the Bazaarvoice Network, a survey of more than 500 brand and retailer clients, and a global survey of more than 2,000 consumers, the Shopper Experience Index explores the influential role of UGC…

Making Voice Tech More Human Is as Easy as 1-2-3

Customers love technology, but they crave human interaction too. Several years ago, Gartner predicted customers would manage 85 percent of their relationships with an enterprise without interacting with a human being. But a PwC survey from last year found that 82 percent of Americans and 75 percent of all consumers want to interact with a real person. That creates a thorny dilemma for companies. Businesses are going all-in on digital transformation so they can compete and win in the future. But they also know business…

Is Voice-Enabled Shopping Retail’s Missing Link?

This past holiday season, voice-activated shopping was among the various options consumers had available to make their purchases. Technologies such as Amazon Alexa and Google Assistant offered consumers the ability to make and execute fast and convenient purchase decisions. They promised to be a shopping nirvana for everyone from the most die-hard shopaholic to the casual shopper looking to avoid holiday traffic. Retailers are right to be optimistic about the power of voice. According to a Walker Sands’ report, 50% of…

Content Marketing for Humans and Search Bots

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online. Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…

Algolia Announces Expanded Collaboration with WW – The New Weight Watchers – on Voice-Enabled Technology

WW Leverages Algolia to Power Enhanced Digital Experience with Wellow, Its New Voice App Algolia, the leading Search and Discovery API for websites and mobile apps, announced that WW – the new Weight Watchers – selected Algolia’s powerful voice search to enable WW’s new smart voice application that launched on Amazon Alexa and the Google Assistant. With more than 43 million people in the United States now owning a smart speaker, voice-enabled technology has become a cornerstone of many households. WW recently launched…

AI, Mixed Reality, Voice and Mindy Kaling Headline Adobe “Summit Sneaks”

Adobe Summit, more than 16,000 attendees will get an up-close look at the latest technology being developed in Adobe’s R&D labs, including AI, mixed reality and voice. Hosted by actress Mindy Kaling, Adobe’s popular “Summit Sneaks” offers an exciting and entertaining look into the future of Adobe innovation. In its eighth year, Sneaks gives Adobe engineers, researchers, product managers and UX designers the opportunity to submit proposals for a chance to present their work at Adobe Summit. Audience favorites have the…

Voices.com and Jargon Partner to Localize Alexa Skills

Voices.com and Jargon to Help Brands Go Global in a Voice-First World Voices.com, the online marketplace where brand managers and marketers discover, audition and hire professional voice actors has partnered with Jargon.com, the leading conversation platform for voice assistant applications. Bringing Jargon’s ability to localize voice applications together with Voices.com’s offering of the deepest and most diverse marketplace for voice actors, this partnership will enable the two companies to assist brands in solving…

Qualtrics Announces Innovations in Mobile, B2B, Voice and Prescriptive Insights to Accelerate Customer Experience Industry

New Products and Features Help Organizations Create CX Programs That Engage Customers on Their Terms, Proactively Surface Insights and Activate Entire Organizations The Experience Management Summit, Qualtrics, the leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry, improving how brands manage and optimize their customer experiences. These innovations represent a fundamentally different approach. With Qualtrics Customer…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

It’s Time To Find Your Company’s Voice

Are you ready for the voice revolution? Gartner predicts that by 2020, 30 percent of web browsing will be done without a screen. Voice assistants accounted for twice as many sales in the fourth quarter of 2017 than in the fourth quarter of 2016. And speaking of voice-first devices like Amazon Echo and Google Home, voice-driven technology is being adopted at a faster rate than any technology in human history; by 2022, voice assistants will reach 55 percent of US households. These statistics make it clear that voice-tech…

New Research Shows Marketers Are Caught in a Love-Hate Relationship with Social Media

OnBrand Magazine and Bynder’s Annual State of Branding Report Reveals the Trends, Challenges and Investments on the Minds of Marketing Professionals in 2019 OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Bynder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their…

VOICE Summit 2019 Officially Opens Door for AI Speakers and Exhibitions

VOICE Summit sponsored by Amazon Alexa will take place the week of 22-26 July at the New Jersey Institute of Technology (NJIT) in Newark and is expected to attract more than 5,000 attendees and 100 sponsors from around the world. The call for speaking and sponsorship proposals is now open through 15 March and the organizers are expecting up to 500 proposals for 150 open speaking spots. Also Read: Purely CRM Takes Product Care to the Cloud “We’re accepting a broad range of submissions including talks, panels,…

Unika Solves Enterprise Search Challenges With an AI-Powered Intelligent Knowledge Assistant

New AI-Search Assistant Enables Customers to Get Answers and Find Information Within Seconds Unika.ai, the next-generation of Knowledge Management software, announced the launch of its AI-powered Intelligent Knowledge Assistant (IKA). Delivered through the Unika platform, IKA is an enterprise solution that can answer FAQs, find assets, and supports complex research scenarios. IKA is built on Microsoft's Natural Language Processing engine and allows users to have real conversations or use simple utterances. IKA…

Pandora Launches Voice Mode in Mobile App

Beta Access to New Voice-Enabled Smart Assistant Available Today Pandora, the largest streaming music provider in the US, introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands, providing an intuitive, hands-free experience tailored for the unique tastes of each user. Starting today, Pandora will roll out access to Voice Mode to select listeners on iOS and Android, with general availability for all mobile…

New Report Urges Brands to Find Their Voice

BrandContent Publishes New Report into Voice Search BrandContent, award-winning content marketing agency for next generation brands, has published a new report –The Voice Search Landscape -which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing. Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division has compiled the report which charts the meteoric rise of voice search since 2010. The…

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and…