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Interview with Stephen Wakeling, Founder and CEO, Phobio

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your role at Phobio and how you got here. What galvanized you to start the company? As a founding CEO of a boot-strapped, high-growth company, my role has continually evolved on what seems like a daily basis. Over the last decade so much has happened that got me here today, though, I think it could be broken down into two primary phases – starting it and running it.…

Carusele Wins 4 Influencer Marketing Awards in 2018 Communicator Awards

Carusele Won the Small Agency of the Year Award at the Shorty Awards Last Year Carusele, a leading influencer marketing agency, announced that their programs won three Excellence Awards (the highest honor) and one Distinction Award at the 24th Annual Communicator Awards. The awards honored influencer marketing programs Carusele managed for Wyndham Vacation Rentals and Hills Bros. Cappuccino. "While influencer marketing has been around for more than a decade, many brands are still struggling," said Jim Tobin, president…

Libris by PhotoShelter Welcomes the NFL’s Philadelphia Eagles and Los Angeles Chargers to Rapidly Expanding Customer Base

Libris Is the Simplest and Fastest Digital Asset Management Platform Built for Visual Media Libris, a leading digital asset management platform empowering brands to effortlessly create visual stories, today announces the addition of seven prominent clients to the Libris community including the NFL’s Philadelphia Eagles and Los Angeles Chargers, the 2018 Special Olympics USA Games, Yellowstone Forever, the Connecticut Office of Tourism, the George Washington University School of Business and the University of Michigan's…

Nuxeo Named in 2018 Gartner Market Guide for Digital Asset Management

Nuxeo, the leading cloud-native Content Services Platform, announced that it was included in Gartner’s 2018 Market Guide for Digital Asset Management. Nuxeo was one of 20 offerings included in the report. In the Market Guide, Gartner notes that “marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision-makers conducted at the end of 2017.” The report further states “marketing leaders report allocating 7.4% of the marketing budget to content…

Crossover Media Group Launched To Capitalize On OTT, Podcast Revenue Opportunities

Crossover Media Group Sales to Leverage Longstanding Relationships with Major Personalities, Distributors Veterans of some of the largest companies in terrestrial and satellite radio, television and digital video have formed a new company specifically developed to provide advertising-sales representation across multiple platforms for an array of established and emerging program personalities and formats. Crossover Media Group Sales, with offices in New York City and Los Angeles, launches with an initial…

Translate Your Web Content with the Enhanced Amazon Polly Plugin For WordPress

Real-Time Text-to-Speech Translation from English to Spanish, German, French or Portuguese WP Engine, the leading WordPress digital experience platform, announced its collaboration with Amazon Web Services (AWS) to bring machine learning-powered speech translations to WordPress, the dominant content management system (CMS) that powers nearly a third of the web. The integration of Amazon Translate into the Amazon Polly plugin for WordPress will allow brands and publishers to take web content in English and translate that…

Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

Adspace Announces Greg Glenday As New CEO

Former Shazam Executive Greg Glenday Takes Reigns Adspace, which owns and operates Adspace Networks, the largest digital place-based video network in the country, announced the appointment of Greg Glenday as Chief Executive Officer. Glenday, a seasoned executive with experience across a wide variety of media platforms, will oversee the day-to-day leadership of the company. "We are thrilled to have someone of Greg's success and stature join our company. He sees the great potential for connected, video-based players like…

Gartner Report Names Storybulbs as “Cool Vendor” in Personalization for 2018

Storybulbs Drives Customer Success through Personalized Videos Storybulbs, the company which helps brands engage and connect with customers using Personalized Videos, is proud to announce that it has been named as a “Cool Vendor” in the Gartner Cool Vendors 2018 Report. Gartner, a globally renowned research, and analysis firm has selected new Cool Vendors in key areas of technology and published a series of reports. The reports evaluate innovative and interesting vendors in digital marketing and commerce that are…

Tunity Launches B2B Analytics Division to Measure Uncaptured OOH TV Audiences

Tunity Analytics Provides Data and Insights on Overlooked Tv Audience to Networks and Advertisers Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity Analytics. An industry first, Tunity Analytics captures minute-by-minute OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day (and soon real-time) estimates of these numbers for all major competitive channels by…

Panopto Announces the Easiest Way to Consolidate Video Collections

The Latest Product Release by Panopto Also Expands Support for Video Management, Editing, Analytics, and Quizzing Panopto announced the latest update to its enterprise video platform. The release continues Panopto's focus on making it easy to centralize, search, and manage video content. As part of this update, Panopto has announced a new public specification that enables organizations to consolidate disparate video collections into secure, centralized repositories. Panopto has also further enhanced its video content…

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

PeerLogix OTT Data Now Available Through a Leading DSP

PeerLogix Is an Advertising Technology and Data Aggregation Company Providing a Saas Platform Which Helps Determine Consumer Trends PeerLogix Inc, the established standard for tracking non-subscription based Over-the-Top (OTT) engagement data, announced that its rich audio/video consumption data is now available in one of the worlds largest and fastest growing omnichannel Demand Side Platforms (DSP) in the digital advertising industry. Early implementation by this Q3 ’17 Forrester Wave leading DSP has resulted in the…

Grapeshot’s New Video Context Solution Fortifies Brand Safety Measures

Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats Today, Grapeshot, now an Oracle company, announced its new solution for bringing brand safety and contextual targeting to digital video. An industry first, Grapeshot’s new solution will provide essential contextual data to help publishers, sell-side platforms, and advertisers connect the right content with the right environment, at the right time. The video offering bolsters…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

Panopto Slashes Cost Of Video Captioning

Captions Are Increasingly Essential to Making Video Content More Accessible Panopto, a leading video platform provider for businesses and universities, announced dramatically lower prices for its Section 508-compliant video captioning services. The company's captioning services now cost as little as $1.00 per minute including a service level agreement (SLA) for turnaround time, ADA-compliant accuracy, and a support team that can answer questions and respond to tickets. Panopto is the first vendor to offer this level…

Domo Wins Gold in Horizon Interactive Awards Competition

Awarded to the Domo University Team, the Horizon Interactive Award Highlighted Domo’s Free E-Learning Training Course Called Domo Basics, Designed for the Company’s 1500+ Enterprise Customers Domo, the cloud-based operating system for business, announced that it has been named a 2017 Horizon Interactive Awards gold award winner in the “Websites-Training/e-Learning” category. The Horizon Interactive Awards, a leading international interactive media awards competition, highlight the “best of the best” in interactive media…

OnSpot and RTBiQ Partner to Scale Personalized Mobile Conversations

Groundbreaking Partnership to Bring Personalized Messaging to the Mobile Forefront RTBiQ, a cross-device, cross-format demand-side platform, announced this week its partnership with OnSpot’s mobile insights and targeting platform to accurately reach users on a more 1-to-1 basis. “The OnSpot partnership is helping our clients not only reach but also identify audiences in a truly scalable way. Their tools are so sophisticated that we can narrow down to the device itself” notes Natha Hayre, CTO of RTBiQ. RTBiQ’s use of…