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Laserfiche Spark Invites Change-Makers to Reimagine the Digital Workplace

Virtual event discusses tech industry trends, hot topics in information management and automation, and the latest developments in Laserfiche software Laserfiche, a leading global provider of intelligent content management and business process automation —  announced registration is open for Laserfiche Spark, a free video broadcast showcasing digital transformation tools and trends and the latest developments in Laserfiche software. Under the theme "Be the Change," Laserfiche Spark will present strategies for innovating…

PROS Holdings, Inc. Announces Appointment of Catherine A. Lesjak to Board of Directors

Industry Veteran with Global Finance and Operations Expertise Joins to Further Accelerate SaaS Go-to-Market and Scale Global Footprint PROS Holdings, Inc., a provider of AI-powered solutions that optimize selling in the digital economy,  announced the appointment of Catherine A. Lesjak to its board of directors effective August 3, 2020. Lesjak joins the board as an independent director. Lesjak is a seasoned finance veteran in the tech industry, having built a 32-year career at HP, Inc. (NYSE: HPQ). Lesjak served in…

Amazon PPC Agency Hires Talented Brand Advocate and Social Media Manager

Signalytics, an Amazon PPC agency that specializes in Amazon SEO tools for FBA brands, has recently hired Miss Alabama contestant and Miss Mobile Bay winner, Kailee Montes, as the company's Brand Advocate and Social Media Manager. Montes is a great fit for Signalytics and brings many valuable skills to the team, having earned a Bachelor of Arts in English and Music and Minors in Law and Design with many scholastic honors including Graduated Summa Cum Laude, recipient of the Hope and Zell Miller Scholarship for Academic…

ProTexting Adds New SMS Integration: Now Available In Shopify App Store

In addition to all recent integrations, ProTexting has added a Shopify App for Order Notifications and Customer 2-Way text messaging. The Shopify SMS Notifications app provides direct worldwide coverage, which was an issue with most messaging apps until now. Press Release by ProTexting LLC. Shopify customers can now integrate ProTexting's SMS app into their online stores. ProTexting’ Shopify SMS Notifications app is now available at the Shopify App Store, allowing Shopify users to connect with their customers via SMS text…

BuzzFeed Taps Bonsai to Drive Revenue through Content-driven Commerce

With innovative in-article shopping capabilities, BuzzFeed will deepen user engagement while evolving its ecommerce business Commerce enablement platform Bonsai and BuzzFeed, the world’s largest independent publisher, announced a partnership that will significantly enhance and evolve the leading digital media company’s commerce operations. The initiative accelerates BuzzFeed’s goals to build out its own e-commerce platform and creates a sustainable revenue stream that leverages the brand’s established trust to convert…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Moz Connects Leading SERP Analytics Product to Google Data Studio

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization Moz, Inc., the leader in search engine optimization technology, announces the release of six Google Data Studio Community Connectors for Moz’s product, STAT, which offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. These connectors enable users to send their STAT data to Google Data Studio to build powerful,…

Searchspring Signals Global Expansion with APAC Infrastructure Release

Infrastructure release will offer online retailers 25% faster search and merchandising speeds. Investment in dedicated customer-facing teams to quickly follow Searchspring, a provider of ecommerce search and merchandising technology, announced today its expansion into the Asia Pacific region with the deployment of APAC infrastructure in Sydney, Australia. On the back of its recent VP of Product hire and news of intentions to double its engineering team, this move doubles down on Searchspring’s aggressive investment in its…

Yext Answers Goes Global with Language Expansion

Originally launched in English, Yext's revolutionary site search product can now be used to deliver official answers in French, German, Italian and Spanish Yext, Inc., the Search Experience Cloud company, announced the expansion of Yext Answers, the company's revolutionary site search product, into four new languages. Businesses and organizations will now be able to deliver official answers on their websites in French, German, Italian, and Spanish. Just as it does in English, Yext Answers applies advanced…

NetBlaze, a Digital Marketing Solution for Small Businesses, Launches New App to Streamline, Simplify and Automate Digital Marketing Efforts…

New app brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform as small businesses look to recover from the impact of COVID-19 NetBlaze, a Chicago-based digital marketing solutions company for small businesses nationwide, announces the launch of its new app for desktop and mobile that simplifies marketing management to help businesses reach new customers. The company offers affordable services to manage a variety of key marketing efforts, including social media management, customer…

Marketers: Keep Calm and Follow the Data in the Pandemic

As of this writing, no one knows for sure how bad the economic fallout of the pandemic will be. The news isn’t encouraging. These aren’t your grandfather’s jobless numbers. Oh wait, they are — if your grandfather was alive during the Great Depression. The economy has taken a hit, and people are scared. Even Google is thinking about cutting marketing budgets in half and implementing hiring freezes, according to CNBC. With so much economic uncertainty, panic is understandable, but it’s still counterproductive. The right way…

Entravision Appoints Stephen Chung as Chief Revenue Officer for Its International Digital Business

Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as Chief Revenue Officer (CRO) for its International Digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will oversee growth of global programmatic and performance business sales, team development and service quality. Marketing Technology News: BlueConic Expands Customer Lifecycle Orchestration Capabilities Entravision’s Digital…

PowerReviews Launches the “Number One UGC-Dedicated Analytics Platform on the Planet”

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

Incubeta Launches Free Advisory Sessions to Brands

Independent digital marketing services group offers free access to market-leading experts Incubeta, the independent digital marketing services group, announces it is offering free advisory sessions to brands. Experts will be available to discuss all fields of marketing from Paid Media, Creative and Technology to Feeds, SEO and Analytics. The 30-minute bookable advisory sessions are available to any brand or business which would like support and advice on account structures, the newest betas, the best set-up for technology…

StrikeTru Launches PIM Integration App: Get To Market Fast With The Akeneo PIM Connector For BigCommerce

StrikeTru, a digital services firm, unveils a native SaaS app for online retailers to manage and sync all product data from Akeneo PIM to the BigCommerce platform. This fast integration connector will enable BigCommerce users to easily manage their product catalog in Akeneo PIM and manipulate high volumes of complex product information; including product categories, supply chain, marketing, other attributes, lists of values, product variants, product images, and SEO information, to start delivering high-quality product data…

Naver, Leading Online Search Platform in South Korea and Creator of the LINE Messenger App, Deploys Bright Pattern

Naver search platform, the creator of LINE, Asia-Pacific's leading messenger app with over 600 million users, uses Bright Pattern Contact Center for remote workforce Naver, frequently referred to as 'the Google of South Korea' and creator of a top APAC messenger app, has deployed contact center software partner, Bright Pattern. Naver is the creator of the top messenger app in Asia-Pacific, used by over 600 million users including 25 million in the US. Naver is also the leading online search engine in South Korea, handling…

How to Make the Most of Your Marketing Spend in the Current Economic Climate

The COVID-19 pandemic has been catastrophic for businesses, and it has left marketers scrambling to adapt to a completely new landscape. Customers are no longer where they were. Their spending priorities have gone topsy-turvy. And the future has become incredibly difficult to predict. When you combine all of this with shrinking sales, your marketing budget becomes extremely precious. It’s important not to decrease your marketing spend, but how you spend each dollar could mean the life or death of your firm. But it’s…

CloudAccess, A Cloud Equity Group Portfolio Company, Completes Second Add-On Acquisition

CloudAccess acquires Michigan-based web development and search engine marketing firm to expand its professional service offerings CloudAccess, a leading WordPress and Joomla cloud hosting provider based out of Michigan, today announced that it has expanded its professional service offerings with the acquisition of Miller Media, a Michigan-based web development and search engine marketing firm. Miller Media is a Google Partner digital marketing agency focused on Internet marketing strategies, usability, conversion…

PhotoShelter Launches New Branding Alongside Cutting-Edge Customer-Driven Innovations

PhotoShelter, the leading digital asset management solution for photographers and brands, today announced a new brand framework and identity alongside cutting-edge innovations for photographers and creative teams. The brand refresh sets the stage for an ambitious, customer-driven series of new product launches and capabilities, including SEO enhancements for photographer websites, collaboration tools, workflow integrations and artificial intelligence. Now, PhotoShelter’s digital asset management tool for creative teams will…

Understanding The Importance of Omnichannel Marketing in a Modern Business Landscape

Siloed marketing channels are no longer enough to reach modern audiences - today, success demands a unified approach Terry Cane, COO of SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, is advising clients on the importance of omnichannel marketing. Omnichannel marketing refers to an approach where a business or brand is present on multiple channels while striving to create a unified experience across them. Intended to be as seamless as possible, it's meant to provide a high degree of…