Decibel Insight Delivers Impressive Growth, Tangible Customer ROI on the Heels of Series A Funding

Leading Brands Turn To Decibel Insight’s Digital Experience Analytics To Understand, Optimize And Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it has increased revenue by 250 percent and its customer base by 100 percent year-over-year. To support this rapid business growth, the company doubled its employee headcount across its London, Boston and Denver offices. This momentum comes on the heels of the completion of Decibel Insight's…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

Four Key Takeaways from AdWeek New York

NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and creative worlds spent five days debating, discussing and predicting the current and future state of the industry. From topical daytime panel discussions and evening networking events, to late-night parties where the more “direct” conversations took place, Advertising Week was a full-on celebration of the economic and social impact of the evolving industry. Topics such as the importance of diversity,…

Marketing Trends: Rise of the B2B Consumer

When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers. Traditionally speaking, B2B commerce has always relied on a much longer customer journey than its B2C counterpart. Whether incorporating a new business partner, investing in a new technology or finalizing a commercial deal, B2B decision makers will rarely make a purchase on a whim. For this group, the age-old marketing tactics of Product, Place,…

TechBytes with Sean Zinsmeister, VP of Product Marketing, Infer

Sean Zinsmeister VP of Product Marketing, Infer Modern marketers rely heavily on predictive intelligence and AI in building a true, single-source definition of customer experience based on data and analytics. The biggest question in a competitive AI landscape is how human factors would influence the industry. To get a clear picture on everything-AI and intelligent sales platforms, we spoke to Sean Zinsmeister, VP of Product Marketing at Infer.MTS: Tell us about your role at Infer and how you got here? Sean …

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…

Interview with Aziz Rahim, CEO, SABIO Mobile

"Behavior analytics will have plenty to do with the eventual sale vs. the many proxies that are being used today like viewability and CTR (clickthrough rates)." On Marketing Technology MTS: Tell us about your role and how you got here. Having worked at NBC Universal, AT&T, Opera, I was exposed to content, mobile, and browsers. I saw the limitations each had in reaching the right mobile audiences, and wanted to do something about it. In addition to that, the importance of the app ecosystem vs mobile web was something…

Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

TechBytes with Wulfric Light-Wilkinson, CCO, Quill

Wulfric Light-Wilkinson CCO Quill Quill is a leader in Primary Content production, who with their latest round of investment have raised a total of £10 million. We covered how the investment will fuel development of its proprietary cloud technology platform and further expand its network of freelance content creators and to continue to roll out the Quill Quality Score, an industry standard benchmark for the ecommerce content quality. We caught up with Quill’s CCO, Wulfric Light-Wilkinson, to get his point of view on…

TechBytes with Steve Norall, Chief Product Officer, SurveyMonkey

Steve Norall Chief Product Officer, SurveyMonkey SurveyMonkey recently unveiled its new People Powered Data platform that enables businesses to turn voices and opinions into actionable data. We spoke to Steve Norall, Chief Product Officer, SurveyMonkey, about how their new platform enables B2B marketers to engage with their customers.MTS: Tell us about your role at SurveyMonkey and how you got here? Steve Norall: I’m the Chief Product Officer at SurveyMonkey, overseeing product, growth marketing, and product…

Vorsprung Durch Dmexco

This week I attended the digital Disneyland that is Dmexco: 50,000 plus of the world’s digital business community descended in Cologne for what has proved to be, in my opinion, the best event in our sector. And digital paradoxes aside, technology can’t do this – sometimes you need real people and real time to engage. It starts in London. In the queue to board the plane, there were a dozen digital business owners that you haven’t seen in ages. And that theme of camaraderie and “old mates are best” continued all the way to…

TechBytes with Patrick Renvoise, Chief NeuroMarketing Officer & Co-founder, SalesBrain

Patrick Renvoise Chief NeuroMarketing Officer & Co-founder, SalesBrain In the run up to Full Circle Insights' Circulate 2017, we spoke to Patrick Renvoise, Co-Founder & Chief Neuromarketing Officer, Salesbrain, who is scheduled to speak on Neuromarketing and Neuroselling: The New Sciences of Persuasion, at the event. In this interview, Patrick gives us an introduction to the nascent field of neuromarketing.MTS: Tell us about your role at SalesBrain and how you reached here?  Dr Christophe Morin co-founded…

MarTech Market Worth $34.3 Billion a Year; 50% Of Brands Don’t Have the Tools Yet!

Global leaders and innovators throng to Dmexco to understand the digital trends of 2017. Just ahead of the event, Moore Stephens has announced the launch of a research report into the US and UK MarTech industry. The research which covered 500 marketing agencies revealed that: Brands are spending 16% of their marketing budget on marketing technology The MarTech market could be worth more than $34 billion Brands expect MarTech budgets to rise by 10% in next year 50% of brands don’t have the tools they need New…

Video Creation for Dummies

First, gather your assets. You need to gather the images and video clips you want to use in your video. With Wochit’s enormous asset library, this takes mere moments. Once you’re logged in, simply type a search term into the “Media Search” box. You’ll see the video and still assets all available for your use. If you don’t see what you need, try toggling to “Creative Media” to find even more stock footage. Whether you’re covering the news of the day or creating an evergreen piece, there are a huge amount of assets to…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

TechBytes with Tara Kelly, President and CEO, SPLICE Software

Tara Kelly President & CEO at SPLICE Software Voice Assistants have taken human machine interaction to new levels. SPLICE Software recently released new data-driven voice applications for Alexa Skills enabled devices. We spoke to Tara Kelly, CEO, SPLICE Software, to understand what the future looks like for voice assistants and how they could be used to drive better customer engagement.MTS: Tell us about your role at SPLICE Software and why you founded a customer engagement firm? Tara Kelly: I’m the founder,…

What Makes Some Companies Heroes and Others Villains?

How Popular Narratives and the Way Businesses Measure Them Determines Success or Failure United Airline’s extremely public PR difficulties have overtaken the public conversation, unleashing a flood of ire toward the company and causing stocks to drop by what was at one point one billion dollars. It is a dire position to be in as a company, and though the need for response is obvious, the optimal response isn’t. United CEO Oscar Munoz issued three different statements, including one in which he assured United staff that…

Interview with Michelle Huff, CMO at Act-On Software

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

Interview with Adam Singolda, Founder & CEO, Taboola

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

Lindsey Carnett, Marketing Maven’s CEO and President, Chosen for Forbes Agency Council

Marketing Maven, a leading public relations agency, announced that it was selected to be a part of the Forbes Agency Council. This is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients' marketing reach and providing competitive analysis unparalleled in the industry. Read Also: TMB Study Reveals How Social Media is Driving Returns on Digital Videos…