Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

Outbrain Launches ‘Sphere’ for Unbiased Audience Development

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…

Sisense Adds Analytics Veteran Paul Zolfaghari to its Board of Directors

Sisense Continues to Build Its Market Momentum by Strengthening Its Product Offering, Adding Domain and Operational Expertise, and Growing Its Technology Industry Endorsements Sisense, disrupting the BI market by simplifying business analytics for complex data, today announced the appointment of software industry veteran Paul Zolfaghari to its board of directors. Zolfaghari has a deep understanding of the enterprise analytics, business intelligence, and database industries, having spent nearly two decades as an…

Interview with Mark Bembridge, CEO, Smartology

"If advertisers don’t know how much has been spent on each element of a campaign, they can’t measure ROI – and that’s a problem for the industry as a whole if it is to prove its credentials and continue to grow."Tell us about your role at Smartology and how you got here. What inspired you to join an AdTech company? Working on semantic recognition platforms, as far back as 2004, was a formative period. The technology was new, but for those of us closely associated with it, the opportunities that opened up were really…

Selligent Relaunches as Selligent Marketing Cloud with An In-Built CDP

Selligent Marketing Cloud is Rebranded as the World’s Most Advanced Natively Integrated Marketing Cloud Sets the Standard for B2C Marketing Automation Selligent has announced that the company is relaunching itself as Selligent Marketing Cloud. Selligent Marketing Cloud sets a new standard in B2C marketing automation as the world’s most advanced natively integrated marketing platform - built on a single code base and featuring a flexible Data Architecture, Artificial Intelligence, and a Customer Data Platform (CDP).…

Voice of the Customer Program, An Alternative to Focus Groups

Businesses invest money and time on outside market research firms that bring together focus groups for product testing. The resulting feedback from a very small sample of prospective customers is frequently incorporated across business operations from product development to messaging and go-to-market strategy, indiscriminately. On top of all that, vocal executive teams will also want to weigh in on the process. In the end, the marketing team has blown a hole in their budget and makes major bets based on third-party…

CallRail Launches AI-powered Call Highlights Feature for Improved Reporting and Analytics

Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up the Phone CallRail, a leading call tracking and analytics provider for data-driven marketers, has announced the launch of Call Highlights. Call Highlights by CallRail is an AI-driven extension of its Keyword Spotting technology within CallScribe. This extension automatically detects and surfaces relevant keywords in a phone call. Recommended Read: Voilà! the…

28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up your account when you called your insurance company? A robot. That helpful service on Netflix that recommends new shows to watch? An AI algorithm. That stilted voice that gives you directions when you’re lost in a new city? AI. Amazon’s helpful home assistant, Alexa and…

Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad

"It’s important to keep this in mind as AI becomes more prevalent so that businesses can start to build a foundation to support the evolution of this technology."Tell us about your role and how you got here. What inspired you to start a content management platform? I’m the Co-founder and CEO of Showpad. Along with my Co-founder and Chief Product Officer, Louis, I set the long-term vision, mission and strategic direction for the company, try to attract the best talent and make sure everything that is needed is in place so…

Interview with Mark Smith, President, Kitewheel

"The popularity of customer journey approaches to solve the customer experience problem has meant that suddenly almost any marketing technology is being described as delivering, or helping with, customer journeys."Tell us about your role and how you got here. What inspired you to be a part of consumer engagement company? I am president of Kitewheel, and began the business almost 5 years ago born out of a frustration with Marketing Automation software being stuck in the batch campaign mode of marketing and unable to serve…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

Introducing Auto-Zone, a Technology that Eradicates Website Tagging

ContentSquare's Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights ContentSquare, a digital experience insights platform, announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website. With Auto-Zone, marketers can…

Global B2C and B2B Businesses Achieve Success with Oracle Commerce Cloud

Oracle Commerce Cloud Empowers Business Innovation and Sales Growth for Organizations across the World Global B2C and B2B businesses of all sizes have invested in Oracle Commerce Cloud, part of the Oracle Customer Experience (CX) Cloud Suite to drive sales, customer loyalty, and growth. Oracle Commerce Cloud customers include Denby Pottery, Komori American Corporation, Laura Ashley, Lenox, Team Sportia and Vermont Country Store. Oracle Commerce Cloud is the industry's only unified enterprise-grade B2C and B2B…

Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Retailers to Deliver Personalized Customer Experiences

Partners Working to Bridge the ‘Omnichannel Gap’ and Deliver a Richer, More Valuable Experience to Every Customer in Real Time – Online and in Stores – Using One Customer Data Platform Evergage, Sophelle, and One Step Retail Solutions announced an alliance to empower retailers to finally offer a truly unified and personalized experience for each customer across all digital channels and customer touchpoints, and during the in-store engagement. The partnership combines Evergage’s real-time personalization technology and…

TechBytes with Aaron White, Founder & CTO, Blissfully

Aaron White Founder & CTO - Blissfully According to a report, an average SMB pays for 20+ SaaS subscriptions and uses 30+ free SaaS products. These numbers are expected to double annually. What is most surprising is the origin of a concept, in 2017, called “Dark SaaS”. For a modern CMO, it is imperative to instantly identify and track all the SaaS products for improved security and to optimize spending on subscriptions and security. To understand how Blissfully helps manage your SaaS subscriptions, we spoke to…

Interview with Dave Sanderson, CEO, Nugit

"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need it."Tell us about your role and how you got here. What inspired you to start a data intelligence company? Before I was a Startup Entrepreneur I was a consultant at a global media group. My role was to analyse the data collected from marketing activities and come up with new ideas and…

Sitecore and Stackla Partner to Deliver User-Generated Content Experiences

Sitecore to Offer Stackla UGC Within the Sitecore Experience Cloud For More Authentic, Relevant Customer Experiences Sitecore, the global leader in experience management software, and Stackla, the leading user-generated content (UGC) platform for enterprise brands, today announced an expanded partnership that integrates Stackla into the Sitecore Experience Cloud platform so that Sitecore customers can deliver highly personalized brand experiences with fresh, real-time UGC. Through this partnership, Sitecore will offer…

Penske Media Expands Partnership with Outbrain

Outbrain Enables Penske Media Corporation to Improve Reader Loyalty and Total Revenue Following a successful test of Outbrain Engage, Penske Media Corporation (PMC) expanded its strategic partnership with Outbrain, the leader in personalized content discovery. Outbrain delivers significant revenue for publishers like PMC through sponsored content, while personalizing the editorial content for readers. Also Read: Penske Media Appoints New Vice President Of Revenue Operations PMC has been an Outbrain distribution…

TechBytes with Konrad Pawlus, CTO, SALESmanago

Konrad Pawlus Co-founder and CTO - SALESmanago Marketing automation tools in 2017 are more refined, accurate, and focused on building the highest customer value, directly maximizing return on investment per customer. Customer Value Marketing, a new-age marketing automation strategy that is aimed at outbound campaigns, drives its inspiration from B2C and ecommerce marketing. To understand Customer Value Marketing, and the core intricacies of the Customer LCV in B2B, we spoke to Konrad Pawlus, Co-founder and CTO,…