Fireside Chat with Shawn Schwegman
Shawn Schwegman talks about his journey in Martech and the launch of DemandJump.
Know Me
Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel.
After countless long nights (and many more…