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Yotpo Demonstrates The Next Frontier of Ecommerce with AI-Powered User-Generated Content

With New Suite of AI-Powered Solutions from Yotpo  Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart UGC" Yotpo, the complete customer content marketing platform, has unveiled a new suite of ecommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and…

Retailers Still Struggle To Provide Consumers With High Quality Customer Experiences, According To Forrester’s CX Index

Forrester Ranked 53 Multichannel and Digital Retailers in Its 2018 Customer Experience Index, Finding That Average CX Quality Remained Stagnant or Declined Since 2017. Brands must focus on providing high-quality customer experience (CX) to gain loyalty, but retailers are missing the mark: According to Forrester's US 2018 Customer Experience Index (CX Index), multichannel retailers' CX quality remained flat, and 36% of digital retailers' scores decreased significantly since last year. Contrary to popular…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

Deloitte and ForgeRock Announce Alliance to Provide Advanced, Global Customer Identity and Access Management Solutions

Deloitte Will Make Forgerock Identity Solutions Available as a Managed Service Deloitte and ForgeRock announced a strategic alliance designed to help organizations around the world to secure, connect and manage the digital identities of people, devices and things. ForgeRock's customer identity and access management (CIAM) solutions enable organizations to securely identify, protect and respect the preferences of each customer on whatever device, app or service they're using. Working in concert, Deloitte will make…

Tethr Adds to Leadership Team to Capitalize on Rapid Growth and Demand for AI-based Communications Intelligence

Strategic Executive Hires to Build on Company Momentum and Propel Product, Research and Marketing Initiatives Tethr, the leading AI-powered communication intelligence platform for enterprise insight centers has announced that industry veterans Matt Dixon and Dean Cruse have joined the company to build out and lead its product and marketing organizations. These leadership team additions come as Tethr has seen significant growth, more than doubling its team since 2017. "Companies are sitting on the largest data set on…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive To Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced the hiring of Jim Sturm, president, and Gina Carfagno, senior vice president of sales, to evolve its reach and offerings, expand its technology and grow its service suite. Sturm brings to the role decades of experience after most recently serving as president and CEO of global loyalty leader,…

Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service at Salesforce Connections 2018

New Salesforce Commerce Cloud B2B Commerce, Salesforce Marketing Cloud Interaction Studio and the Global Expansion of Salesforce Service Cloud Livemessage Announced at Salesforce Connections Enable Smarter Engagement Across Every Customer Touchpoint Salesforce, the global leader in CRM, announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic…

Salesforce Marketing Cloud and Sitecore Enable Users to Better Understand Customer Interactions Across All Channels

Sitecore Is Offering Integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud Sitecore, a global leader in experience management software, announced that it is delivering phase one of the Sitecore Connect™ software for Salesforce Marketing Cloud customers. This first release provides an integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud to help customers deliver highly personalized, connected experiences.…

LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targeting, measurement, and personalization. Through this exclusive partnership, travel marketers, digital marketers, and media agencies will be able to market more effectively and…

TechBytes with Scott Garner, EVP and Chief Commercial Officer, ADARA

Scott Garner EVP and Chief Commercial Officer, ADARA Recently, ADARA unveiled Customer Yield Intelligence (CYI) to unify and super-charge CRM efforts for travel brands, delivering significant impact across the business. In the age of hyper-personalized customer experiences, ADARA's CYI is a distinctly impactful platform for insights and analytics on customer interactions with travel brands. To better understand how ADARA's CYI works and their interaction with the existing CRM's, we spoke to Scott Garner, EVP and Chief…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

ShareThis Announces New CEO and Doubles B2B Data Business

ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel YoY Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers the largest independent consumer interest-and-intent data for targeting and analytics continued its year-over-year growth for its expanded data business. In line with this growth, the company announces that data veteran Dana Hayes, Jr. is taking on the CEO role; current CEO Kurt Abrahamson is moving…

Kitewheel’s State of the Customer Journey Report Finds Journey Interactions Growing Exponentially Across Emerging and Legacy Channels

The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to Influence the Entire Customer Experience in Real Time Kitewheel, a provider of the leading Customer Journey Hub, has announced the release of its annual State of the Customer Journey for 2018. The report, based on an analysis of over five billion customer journey interactions between 2014 and 2017, provides insight into how brands are investing in customer journeys across a variety of verticals and…

Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

Pega Launches Next Generation Digital Transformation Suite to Drive Customer Experiences

Pega Infinity™ Unifies AI, Robotic Process Automation, and CRM to Deliver Speed and Power Beyond Low-Code App Development Pegasystems Inc, the software company empowering customer engagement at the world's leading enterprises, announced at PegaWorld the launch of Pega Infinity™ –  its next-generation digital transformation software suite. With major enhancements to Pega's market-leading customer engagement applications and digital process automation (DPA) platform, Pega Infinity™ will help organizations accelerate digital…

Eight Things That Matter from Gartner Digital Marketing Conference

At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet feel trepidation about brand marketing. Marketers must now succeed in an environment where more personalization means greater privacy risk, where walled gardens are the customer’s gateway to the Internet, and where emerging technologies are rewriting the rules of marketing every day.…

Emogi Closes $12.6 Million in Series A Funding

Emogi is a Conversational Content Leader Helping People Have Better Conversations and Deeper Emotional Expression in Messaging Emogi, a company enriching conversations for millions of people every day in messaging apps, announced it closed $12.6 million in Series A funding led by a group of existing investors. This capital expands on the $2.7 million Emogi has raised prior to Series A and will be used to grow the company's business and headcount as it expands across multiple platforms. Emogi is transforming the…