ServiceNow Inc and Adobe Inc said on Tuesday they will make their software systems work together in an effort to improve apps used by customer service representatives. ServiceNow has long made software that large businesses use to field…
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Single Holistic View Across Omnichannel Media Now Available For Marketers Viant, a people-based advertising technology company, announced its partnership with WideOrbit, a media platform connecting ads and audiences everywhere, allowing…
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Vestorly, has licensed its Artificial Intelligence (AI) driven software to FMG Suite, a cloud-based marketing automation platform for financial services professionals. FMG Suite has integrated the capability into its library, allowing users…
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Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages Acxiom's Unparalleled Data, Increasing…
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"I sincerely hope that brands and marketers start to wake up to the negative impact that keyword-based brand safety strategies are having because those strategies don’t just hurt publishers but also brands." You were recently promoted…
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Springbot, a data-driven marketing platform for eCommerce retailers, announced a new integration with Smile.io, the world's largest reward program provider, that gives Springbot merchants easy access to valuable customer loyalty data within…
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Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. Roku, Inc. unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming…
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MEGA The Privacy Company has appointed Michael Friedberg as Chief Growth Officer, responsible for accelerating revenue growth and market share. Stephen Hall, Executive Chairman of MEGA, said, "This is a key investment for MEGA and…
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Namogoo will integrate Personali’s AI-powered personalized incentives technology as part of the company’s platform of customer engagement solutions for driving online business growth Namogoo, the pioneer in Customer Journey Hijacking…
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Audient Company, a consumer data mining and marketing company, has been launched effective May 1, 2020. "The mission of Audient Company is to help clients gain an unparalleled understanding of their existing customers and prospects by…
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Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the…
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"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a…
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Freshworks is fueling its IPO ambition in 2020, after announcing a very encouraging annual revenue numbers. The Freshworks IPO moment remains the most-awaited MarTech event -- and longer it waits, stronger the speculations about…
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Advertisers gain access to all formats and buy types through a single offering  Verizon Media announced the launch of its expanded DSP, bringing programmatic, premium and now its full native marketplace inventory, formats, targeting and…
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AI in Customer Experience: ASAPP Scoops $185 Million Funding to Secure CX Innovations. Leading AI research firm, ASAPP is taking rapid strides in the field of AI-native technology for Customer Experience and Agency Automation.…
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Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The…
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A Saudi success story in the Advertising Sector Bold Communication Agency, a Saudi success story, ranked among the top 25 most successful communication agencies in the world, for its efforts in launching creative communication campaigns…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Sprinklr, Smartly.io, ADYOULIKE, Kenshoo, InVideo, and Ogury. Sprinklr and TikTok Launch New…
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Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see…
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Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.” Now, 15…
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