AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Sprinklr, Smartly.io, ADYOULIKE, Kenshoo, InVideo, and Ogury.
Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad campaigns on other social media channels all in Sprinklr. Today, Sprinklr is the most comprehensive platform for brands to optimize ad performance across social channels.
Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced new creative capabilities and services for its platform. Known for its market-leading Dynamic Video and Image Template tools, Smartly.io now offers innovative testing capabilities, integrations and enhanced cross-channel workflow management — making Smartly.io the only platform with a true end-to-end creative and media buying solution for advertising across social channels. With that, Smartly.io also announces a new creative service through its award-winning Creative Studio team that helps brands build creatives at scale.
ADYOULIKE, which integrates directly with the UK’s leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail, The Telegraph & more – and has Supply Side Platform connections with all the major Demand Side Platforms has analysed ad spend by vertical across their Supply network for the period March to early April.
Kenshoo Achieves Advanced Technology Partner Status in the Amazon Web Services Partner Network, Enables Some of the World’s Fastest Walled-Gardens-Advertising Tests
Kenshoo, a global leader in marketing technology, announced it has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN) after significant adoption of its cloud storage solution and application architecture. Together, these technologies provide Kenshoo the resources necessary to build tools for marketers seeking to rapidly test and optimize across the digital spectrum, even as walled-gardens limit data sharing across publishers and channels. Where most optimization and testing tools use years-old data, Kenshoo’s Impact Navigator uses current data stored on AWS to inform always-on incrementality testing to run real marketing experiments and measure true incremental impact across all audience segments.
InVideo Offers Free Social Video Ad-Templates to Coronavirus-Affected Small Businesses, Bars and Restaurants
InVideo, the world’s easiest way to make professional-looking videos, is announcing free custom video templates to mitigate further damage to small businesses, restaurants, and impacted by the coronavirus pandemic.
Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile
Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them.