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Adsider LIVE Online Programmatic Conference to Uncover the Latest AdTech Insights in May

Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21. The 8-hour conference will cover the latest trends and challenges that are shaping the adtech industry.  It will be particularly beneficial for advertisers & brands, ad agencies, publishers, adtech vendors (SSP, DSP, AdEx, DMP), app…

Kount Unveils eCommerce and Fraud Trend Tracker for Spring 2020

Weekly data tracker will help digital businesses to navigate rapidly changing eCommerce demand, including expanding models for delivery Kount, the leader in digital fraud prevention and account protection, announced a new weekly tracker for up-to-date eCommerce purchase trends emerging in the current global pandemic. In light of the impacts of the coronavirus, Kount is helping businesses to monitor trends including changes in online transactions by industry, shifts in eCommerce models including expedited shipping…

Neustar Sells Its Registry Business to GoDaddy

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced it has entered into a definitive agreement with GoDaddy Inc. to sell its Registry business. The closing of the transaction is subject to applicable regulatory approvals and other customary closing conditions. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record In addition to providing its Registry business with new avenues for growth and scale, the…

Wirecard Collaborates With Leading Hungarian E-commerce Agency UNAS

Thanks to Wirecard's payment solutions, UNAS merchants can offer customers a frictionless checkout experience   Wirecard, the global innovation leader for digital financial technology, announced a new strategic partnership with renowned Hungarian e-commerce agency UNAS to offer Wirecard's payment solutions to its almost 5000 merchants. Through the agreement, Wirecard will be integrated as Payment Service Provider (PSP) for UNAS. As a result, merchants can leverage on Wirecard's payment solutions for their online shop.…

Genpact Named a Leader in Business Process Outsourcing for AML and KYC by IDC MarketScape Report

Report cites Genpact Cora, strategic acquisitions, and domain expertise in driving transformation for clients Genpact, a global professional services firm focused on delivering digital transformation, today announced that it has been named as a Leader in the IDC MarketScape: Worldwide Business Process Outsourcing for AML and KYC 2019 Vendor Assessment*. "Genpact leverages its digital business platform, Genpact Cora to create optimal business process designs for its clients," said Steven D'Alfonso, Research Director,…

Acuant and IdentityMind Union Creates a Global Leader in Digital Identity Proofing and Verification

AI Powered Identity Platform offers Broadest Global Coverage with API Integration for Omnichannel Transactions Acuant, a leading global provider of identity verification solutions, today announced it has finalized the acquisition of former strategic partner IdentityMind, creator of Trusted Digital Identities. Expanding its reach across the digital identity lifecycle, Acuant will combine its award-winning Trusted Identity Platform for identity proofing and verification with IdentityMind's top-performing Digital Identity…

Deep Learning to Be Key Driver for Expansion and Adoption of AI in Asia-Pacific, Says GlobalData

Deep learning, a subset of machine learning and artificial intelligence (AI), is predicted to provide formidable momentum for the adoption and growth of artificial intelligence in the Asia-Pacific (APAC) region. The next few years will see deep learning become part of main-stream deployments, bringing commendable changes to businesses in the region, says GlobalData, a leading data and analytics company. GlobalData estimates the APAC region to account for approximately 30% of the global AI platforms’ revenue (around…

IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling of Digital Media

CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab released CATS (Common Ad Transport Standard) for public comment for a 30-day period until April 24. Designed to complement OpenRTB (Real-Time Bidding), CATS is a new standard to execute ad requests in non-biddable ad transactions, and aims to: Standardize server-to-server communications Solve for limitations in payload size in HTTP GET macro-based implementations, which…

TechBytes with Elena Podshuveit, CPO at Admixer

Tell us about your role/team you handle at Admixer. What inspired you to join Admixer Technologies? When we started in 2008, it was obvious that digital advertising would be booming for decades. Even though we got in the game a bit late (I wish we had started in 2000), Admixer has still grown a team of more than 200 employees. With 12 years in the industry, the people employed are highly experienced and motivated. I’m responsible for the SaaS product line for online advertising – our strategic business division is…

Report: Online Payment Fraud Surged More Than 70 Percent in 2019 as Cybercriminals Exploit New Payment and Business Types

New Digital Trust & Safety Index shows fraudsters are now mostly using mobile devices to commit payment fraud Online payment fraud attempts increased by 73 percent in 2019, according to a new report from Sift. The research, the Digital Trust & Safety Index, details the different ways fraudsters target online businesses, the platforms and payment types they use, the times of year they most frequently strike, and many other patterns discovered through Sift’s global data network of more than 400 billion events per…

Adjust Strengthens Agency Partnerships And Enterprise Sales With Appointments Of Industry Veterans Kelly Mullins And Bill Gerber

As the U.S. market becomes increasingly mobile-first, Adjust continues to invest in simplifying agency partner integrations, while offering brands long-term solutions to improve marketing performance  Adjust, a global B2B SaaS company, announced the appointments of two seasoned leaders to strengthen its agency partnerships and enterprise sales practices in the U.S. With US advertising spend on pace to reach nearly $390 billion this year, Adjust is ramping up its investments in the increasingly mobile-first region to help…

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

Adware Accounts for 72% of All Mobile Malware

Avast Threat Labs intelligence shows the share of Android adware has risen by 38% in the last year Avast, a global leader in digital security products, has found that adware now accounts for the vast majority of Android mobile malware. Statistics gathered between October and December 2019 by Avast's Threat Lab experts show that adware was responsible for 72% of all mobile malware, and the remaining 28% consisted of banking trojans, fake apps, lockers, and downloaders. Mobile adware is software that hijacks a device in…

IDC MarketScape Names Genpact as a 2019 Leader in Worldwide Analytics in Business Operations Services

Report cites Genpact's applications across functional areas, including finance and accounting, and supply chain Genpact, a global professional services firm focused on delivering digital transformation, was recently named a Leader in the IDC MarketScape: Worldwide Analytics for Business Operations Services 2019 Vendor Assessment. IDC MarketScape recognized Genpact for continuing to evolve its offerings and capabilities to combine domain expertise with services and technology. Marketing Technology News: Pixalate…

Arc’teryx Partners with Kount to Rethink Fraud Prevention and Deliver Personalized Customer Experiences

Arc’teryx elevates the eCommerce shopping experience while advancing adaptive AI-driven fraud prevention and strategic revenue growth Kount, the leading AI-driven fraud prevention solution, announced that Arc’teryx, a global company specializing in technical high-performance apparel, has selected the Identity Trust Global Network to upgrade its fraud prevention and expand into new geographies while providing a frictionless and highly personalized experience for “pro” customers. “By customizing its policies around…

Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption

Pixalate’s analysis of IAB Tech Lab’s app-ads.txt and ads.txt programs reveals that over 182,000 apps and over 1.2 million domains have adopted these initiatives Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the release of its 2019 App-ads.txt and Ads.txt Trends Report. The report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s initiatives. Key Findings: 5,550% growth in app-ads.txt adoption in 2019 App-ads.txt’s explosive growth: 5,550%…

Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “LiftOff” as Partner

Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile app marketers build and grow an active, engaged user base. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart Friendable plans to deliver a focused approach and strategy that employs a “Four-Phased” approach that has been designed to help…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nuxeo, Adjust, TVSquared, KERV Interactive, and AdPlugg. Global Advertising Firm Transitions to Nuxeo Cloud Service Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the…