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Digital ad fraud

Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?

Brands continue to pour more and more billions of dollars into digital advertising campaigns – nearly all of which are visually designed and/or wordsmithed to compel consumers to click. Research by AppNexus finds that advertisers in the US. spent nearly $100 billion on digital ads in 2018, and projects that digital ad spend will surpass offline ad spend by the end of 2020. Naturally, criminals willing to engage in fraudulent behavior are eager for their own piece of this gigantic pie. A report by The&Partnership…

Instaclustr Anomaly Detection Application Successfully Processes 19 Billion Real-Time Events Per Day Using Apache Cassandra and Apache Kafka

The Rigorously-Tested Experiment Proves How the 100% Open Source Data-Layer Technologies Can Ably Address Critical Scale and Performance Requirements Inherent to Anomaly Detection Instaclustr, the leading provider of fully managed solutions for scalable open source technologies, announced it has successfully created an anomaly detection application capable of processing and vetting real-time events at a uniquely massive scale – 19 billion events per day – by leveraging open source Apache Cassandra and Apache Kafka and…

Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt

Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.…

Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent: DoubleVerify Report

DoubleVerify Reports Latest Global Trends in Digital Media Quality DoubleVerify, the leading independent provider of digital media measurement software, released its 2018 Global Insights Report providing a market-by-market benchmark of the challenges faced by global marketers and an outlook on the current and future state of media quality on the internet. The new 2018 data indicates that brand safety violations have risen by 25 percent in the last year – as the surge in fake news and unsubstantiated content has…