Banner Before Header

MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information. What is Sales Enablement? Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy, we would…

M800’s maaiiConnect platform – The Smartest Way to Convert Messages into Sales

M800's revolutionary maaiiConnect platform puts companies on track to digitally transform the customer service experience through smart messaging solutions. The next generation in customer support Imagine combining the world's most popular communication tools in one platform. A complete digital convergence solution that engages customers on their favourite call and messaging channels and devices simultaneously. A seamless ebb and flow of interactions that is perfectly customised to give customers exactly what they need.…

Ada Transforming Customer Service Industry with Disruptive Automation-First Strategy

Transforming Customer Service from Cost Center to Profit Center Leads to Triple Digit Revenue Growth; Positions Company for Explosive 2020 Ada, the market leader for Automated Customer Experience (ACX), is disrupting the customer service sector with a fundamentally new approach that brings an automation first strategy to drive cost savings and improved CSAT. Ada replicates manual behavior with machine learning freeing up expensive agents to pursue more meaningful, urgent tasks on behalf of customers. With Ada’s…

How Will Brands Engage Users in a World Without Likes

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.5 billion influencer industry that has given them an inside view into their customers? When Instagram tested likes in Canada, a study found that 41%…

New Acquisition Deal Puts Headless Commerce in Driver’s Seat for 2020

In the latest Headless Commerce Update, Elastic Path has Acquired Moltin; The Deal is Expected to Create the Only Commerce Solution That Puts Microservices-Powered Digital Innovation Into the Hands of Every Business Leader Both Moltin and Elastic Path are leaders in the headless commerce ecosystem. Together, the headless commerce industry leaders would provide unmatched business user experience and technical agility to accelerate digital customer experience innovation. What is Headless Commerce Platform? Headless Commerce…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

MarTech Interview with Katherine Calvert, CMO at Khoros

"The key to success and standing out in a world where loyalty is all but dead is to facilitate trust through transparency." My Journey Hi Katherine, tell us know your journey in technology. How did you decide to join Khoros? I’ve been in the business of tech marketing for almost 20 years, and one of the reasons I love it is that it’s always changing — there are always dynamic new stories to tell and interesting new tools to deliver them. In B2B Marketing, the job is really simple — we’re here to create, accelerate, and…

TechBytes with Abhishek Thakur, Chief Data Scientist at boost.ai

Tell us about your role and the team/technology you handle at boost.ai. I work as Chief Data Scientist at boost.ai, a Norwegian software company specializing in conversational Artificial Intelligence (AI). My role involves developing state-of-the-art algorithms for Natural Language Processing and Natural Language Understanding, as well as managing the Machine Learning team. I’m responsible for the machine work behind-the-scenes and building the backbone of our solution. Our work ensures that any customers interacting with…

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet. A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from IBM, NICE inContact, Bluetooth SIG, Astute Business Solutions and Interlink Plus, Inc. IBM Launches Advertising Accelerator with Watson  At the 2020 Consumer Electronics Show (CES), IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive…

Astute Business Solutions Launches Zero Cost PeopleSoft Migration to Oracle Cloud

PeopleSoft customers can take advantage of this limited-time offer to lift and shift their PeopleSoft FSCM, HCM, and CS applications to Oracle Cloud Infrastructure free of charge with a qualifying Managed Services Agreement Astute Business Solutions announces an industry-first Zero Cost Migration Service of PeopleSoft applications to Oracle Cloud Infrastructure (OCI). Astute is a leading provider of Oracle Cloud Infrastructure, Oracle Analytics Cloud, Oracle Digital Assistant/Chatbot Services and Solutions and is a Gold…

2020 eCommerce Trends – 2Checkout Survey Insights

Customer experience, technology, and personalization are all focus points for online businesses in the year ahead 2Checkout, the leading all-in-one monetization platform for global businesses, announced the survey results identifying 2020 eCommerce trends. The eCommerce Trends Survey, carried out by 2Checkout, with more than 1,200 companies across the world, has revealed their latest digital commerce priorities, challenges, and plans. The participating companies span a wide spectrum of industries, and sizes, yet they all…

Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

Crystal Gazing AI Trends: 20 Reasons Why 2020 Will Herald the Age of Intelligent Conversations

A Reflection on My Two Years of Journey Working in the Area of Conversational AI A spate of recent developments promises to drive great changes in the global economy. Technologies such as Robotics, Artificial Intelligence (AI), and Machine Learning (ML) have advanced to the extent that the world is ripe for a great leap into the age of intelligent automation. What does this intelligent automation portend, and why is this different from the earlier eras? For one, robots and computers of today can perform most routine…

Mindtree Recognized as an Innovator by Avasant in Intelligent Automation Services

Report Highlights Mindtree's Automation Ecosystem and Innovation Expertise Mindtree, a global technology services and digital transformation company, has been recognized as an 'Innovator' in Avasant's Intelligent Automation Services RadarView™ 2019 report. The report identifies digital leaders that demonstrate innovation and maturity with their intelligent automation offerings, such as robotic process automation (RPA), machine learning (ML), artificial intelligence (AI) and chatbots. The report cites Mindtree's…

Where Do Marketing Teams Fail with Customer Experience Efforts?

A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship. A moderate increase in Customer Experience generates an average revenue increase of $823 million over three years…

How Conversational AI will Boost the 2020s Economy

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

Are You Confident About Distinguishing Between a Computer-Generated Voice and Human Voice?

Despite the growing presence of deepfake voice fraud, Americans believe that they can to detect a CG-voice pretending to be a human voice.; Research by ID R&D published as biometric firm prepares to demo voice anti-spoofing solutions at CES  Despite the growing presence and impact of deepfake voice fraud, more than one-third of Americans were confident that they would be able to detect a computer-generated voice pretending to be a human voice (36%), according to new survey results released today by ID R&D. Just 30%…

Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

Six Trends Transforming Customer Experience in 2020

Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now - customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels. So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in…