Banner Before Header

OpenText Expands Strategic Partnership with Google Cloud

Companies Announce New Partnership, Services and Product Integrations to Help Customers Move EIM Workloads to Google Cloud OpenText, a global leader in Enterprise Information Management (EIM), announced new partnerships, services and product integrations to help customers move critical EIM workloads to Google Cloud. As part of this expanded relationship, Google Cloud has selected OpenText as its preferred partner for Enterprise Information Management Services, while OpenText has named Google Cloud its preferred partner…

GliaStudio Delivers AI-Powered Video Creation Solutions on Google Cloud Platform Marketplace

GliaStudio empowers the media and advertising industry to turn their stories into videos with professionalism and ease on Google Cloud Platform GliaCloud Co., Ltd., announced that GliaStudio is now available on Google Cloud Platform Marketplace (GCP Marketplace), allowing customers to generate quality videos simply from their news content, social posts, live sports events, and even statistical data in minutes. The collaboration with Google Cloud will enable more businesses around the world to access GliaStudio's AI video…

Gliastudio Delivers AI-Powered Video Creation Solutions on Google Cloud Platform Marketplace

Gliastudio Empowers the Media and Advertising Industry to Turn Their Stories Into Videos With Professionalism and Ease on Google Cloud Platform GliaCloud Co., Ltd., announced that GliaStudio is now available on Google Cloud Platform Marketplace (GCP Marketplace), allowing customers to generate quality videos simply from their news content, social posts, live sports events, and even statistical data in minutes. The collaboration with Google Cloud will enable more businesses around the world to access GliaStudio's AI video…

Atos Expands Strategic Partnership With Google Cloud to Enable Oracle Database Customers to Benefit From Google Cloud Platform

Atos, a global leader in digital transformation, strengthens its strategic partnership with Google Cloud with two high-performance regional extensions of existing Google Cloud data centers in Frankfurt (Germany) and Ashburn VA (North America), to support Oracle database customers. These two regional extensions will be equipped with Atos’ high-performance BullSequana S servers and will enable Oracle database customers to run their workloads efficiently and effectively and benefit from Google Cloud Platform (GCP). Atos brings…

Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world of data analytics, I am sure you have your Google Analytics all set up with the right set of goals and events firing, giving you a snapshot of how your website…

Yappa Selected by Google for New Business Scale Sales Program

First audio/video social commenting tool selected by Google for its new prestigious program Yappa World Inc., a Southern California startup and provider of a free audio and video commenting tool, announced that Google has selected Yappa to be included in its New Business Scale Sales program. Google's New Business Scale Sales program identifies promising companies that offer innovative technological ideas and tools. Google then immerses these companies in a complete and…

AR/VR Headsets Return to Growth in the First Quarter As New Models and Use Cases Restore Momentum to the Market, According to IDC

The worldwide augmented reality (AR) and virtual reality (VR) headset market returned to growth after a year of decline as global shipments during the first quarter of 2019 (1Q19) reached 1.3 million, up 27.2% from the same quarter last year. The overall AR/VR market has begun to grow again thanks to a surge in shipments of standalone head-mounted displays (HMDs) and tethered HMDs that helped to offset the decline in the low-end, screenless viewer segment, according to the International Data Corporation (IDC) Worldwide…

Telefónica to Offer Google Cloud Solutions to Companies Around the World

The agreement between the two companies will allow Telefónica to reinforce its multicloud offering to companies with the inclusion in its catalogue of Google Cloud Platform, G Suite, Google Cloud Interconnect and Chrome Enterprise Telefónica Business Solutions, a leading provider of a broad portfolio of integrated communication solutions and digital services for the B2B market, has announced a strategic agreement with Google. This new agreement will help companies accelerate their transition to the cloud, reduce costs and…

Ksquare’s Google Analytics Connector 2.0 for Mulesoft 4.X Provides an Out-Of-The-Box Solution to Integrate Your Google Analytics Data…

Developed by Ksquare, the Google Analytics Connector for MuleSoft allows the user to design, build and integrate Google Analytics data with Mule Flows. The Google Analytics Connector enables your organization to have seamless integration of website analytic data with your enterprise applications to help with data decision making, advertising campaign evaluation, and more. The MuleSoft Google Analytics Connector comes out of the box with custom matrices layered on top of analytic data provided by Google. Easily design,…

Pixability Hires Ex-Google Executive Chris Woods as Chief Revenue Officer

Woods Will Lead Growing Global Sales Team as the Company Sees Increased Use of Its Powerful Software and Analytics Services for YOUTUBE, Facebook, Instagram and CTV Pixability, the leading provider of software and insights to target, optimize and deliver video advertising on YouTube as well as Facebook, Instagram and major Connected TV (CTV) platforms like Amazon, announced the addition of Chris Woods as the company’s Chief Revenue Officer. Woods will apply over a dozen years of sales experience to Pixability’s…

Exasol Announces Availability on Google Cloud Platform

Exasol’s In-Memory Analytics Database Is Now Available on Google Cloud Platform with 24/7 Enterprise Support Exasol, the analytics database, announced immediate availability of its database as an enterprise-grade pay-as-you-go offering on Google Cloud Platform. The new offering delivers a high-performance, consumption-based cloud data warehouse and data analytics solution for global enterprise customers on demand. @ExasolAG's in-memory analytics database now available on Google Cloud The new solution enables businesses…

How to Unlock Google Analytics’ Full Potential and See Remarkable Results

Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first step towards improvement, but it's far from the only step. Getting the most out of Google Analytics requires setting strategic goals, connecting them to…

Google Tag Manager Announce ‘Custom Templates’ for Coding-Free Marketing and Analytics

Google Marketers Can Now Leverage a New Set of Features in Google Tag Manager and Tag Manager 360 - It's Called 'Custom Templates' Google has announced a fascinating development for all Google Marketing customers. The new product is called Custom Templates which showcases Google Tag Manager's paradigm shift toward delivering a coding-free experience to all website analytics and website marketing teams. By using Custom Templates, Google users can safely close the gap between IT skills and marketing strategies. In…

Findy, The App Bold Enough to Take on Google

The First Community-Driven Search App That Puts the User First Is Now Available to Download on Any Ios and Android Device Fandy, the first and only smart mobile browser for consumers, has announced plans to take back your rights to democratize and decentralize web search – by taking on a little company called Google. Findy co-founders Aaron Rosenthal and Jason Phillips saw an opportunity to declutter and un-sponsor the web experience, refining the way users search, explore, and discover. "We reverse-engineered the…

Facetune2 Joins the Google Play Store, Following the Incredible Success of iOS App

Popular Photo Editor by Lightricks Isn't Just for iOS Users Anymore Lightricks, developers of award-winning apps designed to bring creativity to everyone, announced today the company is making the next generation of its celebrated app, Facetune2, available to Android users. The new availability on the Android Platform will empower every smartphone user to achieve their professional-grade photo-editing goals from the palm of their hand, further fulfilling the company's mission to democratize creativity. Facetune2 is…

Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale

Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight agencies chosen for this partnership - agencies trusted by Google to help scale the adoption of creative best practices and to work with advertisers to develop ad assets that can succeed across Google’s networks and inventory. “We are honored to be a part of this select group of partners. As app marketers shift their attention towards creative optimization, many still suffer from gaps in creative…

How to Analyze Your Lead Generation Form Using Google Tag Manager

In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The voyagers are already in the know about the benefits of living in the Promised Land, and how their desires can be fulfilled to the tee, once they reach there. There are several other bridges that offer to cross the…

Quorum’s Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH…

Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards into a new realm of effectiveness. The company will debut its solution at the OAAA Geopath Conference in Las Vegas, May 20 – 22, showing how OOH Sales reps can easily add companion mobile and social advertising to existing physical OOH placements within their client's media plan. The…

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…