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Study: LiveIntent Finds Back to School Ads Perform Best on Tablets

LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around campaign performance for back to school campaigns. The study found that tablets are the best performing device, with a 50% higher CTR compared to PCs and phones. LiveIntent conducted the study by examining dozens of back to school campaigns from top retailers…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…

Youtube Reveals the Top Six Second Ads From the Past Year

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year. It’s the battle of the FMCG brands, with Doritos, Papa John’s and Cadbury all making a play for first place. The top spot is taken by Mars-owned confectionary brand, Maltesers, promoting its Maltesers Buttons product, which shows two people using the buttons as substitutes for a game of Tiddlywinks. Chocolate overall has made for great snackable ads, with Maltesers and Cadbury adverts performing…

DXC Technology and Google Cloud Announce Global Partnership to Drive Innovation for Enterprises at Scale

DXC Technology  announced a strategic partnership with Google Cloud that will enable enterprise clients to modernize their mission-critical IT and integrate digital solutions on Google Cloud Platform. “Our new Google Cloud partnership will benefit clients looking to go to the next level in their digital transformation” With the strategic partnership, DXC is also launching a Google Cloud Platform Center of Excellence (COE) and a Google Cloud Artificial Intelligence (AI) COE to provide clients in key industries with secure,…

Facebook Ads Have Changed Once Again – Here’s What You Need to Know

Today, Facebook supports over seven million active advertisers and is now reportedly relying on more ad spending dollars from small business accounts rather than big brands to make money. However, despite depending on small businesses’ ad revenue, the social platform is continuously changing its ad requirements — which small to mid-sized businesses don’t usually have the resources to keep up with. In fact, 39% of SMB owners say they have a limited advertising budget, and 40% said their limited time was a challenge for their…

iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud's powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand. Trust the Data: Four E-Commerce Marketing Tips…

Kakapo Systems Announces Email Queues for BroadSoft

Kakapo Systems, a developer of end user applications for the Cisco BroadSoft platform, has announced the availability of email queues for BroadSoft. This builds on the existing Unity Contact Center suite that adds Web Chat, Twitter and Call Back queues, on top of BroadSoft ACD voice queues, for a true omnichannel offering. Designed for BroadSoft service providers, Unity Contact Center is a 100% cloud solution that can be deployed in minutes using existing BroadSoft group and user credentials. In this way, BroadSoft…

Actifio GO Expands to Copy Data Management-as-a-Service Offering Now Available on Google Cloud Platform Marketplace

One of the First SaaS Offerings to Perform Backup, DR, Database Cloning for Both On-Premises & Multi-Cloud Workloads on Google Cloud Platform Actifio, a pioneer of multi-cloud copy data management software, announced the expansion of its Actifio GO offering to full Copy Data Management-as-a-Service on Google Cloud Platform (GCP) Marketplace. Actifio GO for GCP is a Software-a-a-Service (SaaS) offering, first announced in April as a backup-as-a-service offering. Now, it enables enterprises to consume backup, disaster…

Lost and Found: YouGov Survey Finds Large Ecosystem of Consumers Who Use Ad Blockers But Allow Certain Ads

Eyeo Commissioned Yougov to Run a Survey; Finds Users Understand That Ad Filtering Keeps Free Content Available on the Internet eyeo, makers of Adblock Plus, Flattr and Trusted News, announced the results of a US Ad Blocking Usage Report survey conducted by YouGov that finds a forgotten ecosystem of ad block users exists who actually view specific ads they feel are acceptable. This large segment of consumers (officially described as those that filter ads vs. blocking all ads), previously considered by publishers to be…

Google Expands App Advertising Opportunities for Buy-Sell Players

Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would help customers to reach the right audiences with the best-in-class experiences using AdMob and App campaigns. Customer Experience (CX) is now widely accepted as a currency to measure effectiveness of Marketing, Advertising, Sales and Customer Service. Without CX, there is hardly any scope to develop and deliver a finite Marketing and Advertising strategy. App developers are constantly…

Merkle Earns Google Cloud Marketing Analytics Partner Specialization

Merkle, a Specialized GCP Partner, Redesigns Data Integration Strategy for Clients Including Canon U.S.A. Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has received Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program. Achievement of this Specialization demonstrates Merkle’s ability to help brands integrate data from disparate sources to enable data-driven, customized marketing. This includes collecting, transforming, analyzing, and…

Ticketmaster Appoints Kathryn Frederick As Chief Marketing Officer And Adds New Heads Of Partnership And Brand

Ticketmaster announced that Kathryn Frederick has been named Chief Marketing Officer (CMO), leading the company's performance marketing, brand, partnership, insights, growth and digital marketing teams. Ticketmaster has also added David Eisenberg as Vice President of Partnership Marketing and Andrew Samson as Vice President of Brand Marketing to their marketing team. As Chief Marketing Officer, Frederick will report to Amy Howe, President and Chief Operating Officer of Ticketmaster North America, to lead a…

MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY

Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising intelligence and sales enablement platform, released an analysis comparing year-over-year (YoY) native advertising statistics from Q1 of 2018 to Q1 of 2019. The deep dive discovered YoY renewal rates, the top buyers of native ads, the percentage of companies placing native ads programmatically, plus more. MediaRadar’s YoY native advertising study found that 34 percent of companies running…

Firefly Recruits Former Google and Clear Channel Execs to Spearhead Measurement and Analytics for Fastest-Growing Media Platform in US

The Additions of Dr. Taylan Yildiz and Michael Steinberg Put Firefly in a Unique Position to Deliver on Accurate Measurement in Out-Of-Home Firefly, the company leveraging taxi and transportation network vehicles to build a smart city media network, announced it is expanding its measurement and analytics team with two new hires: Dr. Taylan Yildiz, who will head up the team as Chief Analytics Officer, and Michael Steinberg, who will join as VP of Media and Analytics. “Measurement stands as the most desired attribute of…

Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers

Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses' Potential to Engage with AD-Fatigued Consumers, Though. Nearly half of users of ad blockers (45%) say they would avoid a company's website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. Businesses argue that personalization makes ads more useful for potential customers, but…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Actifio Showcases Industry’s First Multi-Cloud Copy Data Management SaaS Solution at Google Cloud Summit

WHO/WHAT: Actifio will be a Foundation Sponsor at Google Cloud Summit in Chicago on Wednesday and Thursday, July 17-18, 2019. The two-day free event will explore everything from infrastructure modernization to smart analytics and data management, notably Actifio GO for Google Cloud Platform (GCP) -- the industry's first multi-cloud copy data management SaaS platform. Marketing Technology News: ANSYS Welcomes Lynn Ledwith as Vice President of Marketing Participants can design their own agendas with content tailored to…

Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program

Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android app. Users who consent to viewing privacy-preserving ads are rewarded with 70% of the ad revenue share in Basic Attention Tokens (BAT). Brave Ads: Opt-In, Private, and Relevant When a user opts into Brave Rewards (click on the triangle at the right of the URL bar in the Brave browser…

OpenText Expands Strategic Partnership with Google Cloud

Companies Announce New Partnership, Services and Product Integrations to Help Customers Move EIM Workloads to Google Cloud OpenText, a global leader in Enterprise Information Management (EIM), announced new partnerships, services and product integrations to help customers move critical EIM workloads to Google Cloud. As part of this expanded relationship, Google Cloud has selected OpenText as its preferred partner for Enterprise Information Management Services, while OpenText has named Google Cloud its preferred partner…