Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers

Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses' Potential to Engage with AD-Fatigued Consumers, Though. Nearly half of users of ad blockers (45%) say they would avoid a company's website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. Businesses argue that personalization makes ads more useful for potential customers, but…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Actifio Showcases Industry’s First Multi-Cloud Copy Data Management SaaS Solution at Google Cloud Summit

WHO/WHAT: Actifio will be a Foundation Sponsor at Google Cloud Summit in Chicago on Wednesday and Thursday, July 17-18, 2019. The two-day free event will explore everything from infrastructure modernization to smart analytics and data management, notably Actifio GO for Google Cloud Platform (GCP) -- the industry's first multi-cloud copy data management SaaS platform. Marketing Technology News: ANSYS Welcomes Lynn Ledwith as Vice President of Marketing Participants can design their own agendas with content tailored to…

Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program

Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android app. Users who consent to viewing privacy-preserving ads are rewarded with 70% of the ad revenue share in Basic Attention Tokens (BAT). Brave Ads: Opt-In, Private, and Relevant When a user opts into Brave Rewards (click on the triangle at the right of the URL bar in the Brave browser…

OpenText Expands Strategic Partnership with Google Cloud

Companies Announce New Partnership, Services and Product Integrations to Help Customers Move EIM Workloads to Google Cloud OpenText, a global leader in Enterprise Information Management (EIM), announced new partnerships, services and product integrations to help customers move critical EIM workloads to Google Cloud. As part of this expanded relationship, Google Cloud has selected OpenText as its preferred partner for Enterprise Information Management Services, while OpenText has named Google Cloud its preferred partner…

GliaStudio Delivers AI-Powered Video Creation Solutions on Google Cloud Platform Marketplace

GliaStudio empowers the media and advertising industry to turn their stories into videos with professionalism and ease on Google Cloud Platform GliaCloud Co., Ltd., announced that GliaStudio is now available on Google Cloud Platform Marketplace (GCP Marketplace), allowing customers to generate quality videos simply from their news content, social posts, live sports events, and even statistical data in minutes. The collaboration with Google Cloud will enable more businesses around the world to access GliaStudio's AI video…

Gliastudio Delivers AI-Powered Video Creation Solutions on Google Cloud Platform Marketplace

Gliastudio Empowers the Media and Advertising Industry to Turn Their Stories Into Videos With Professionalism and Ease on Google Cloud Platform GliaCloud Co., Ltd., announced that GliaStudio is now available on Google Cloud Platform Marketplace (GCP Marketplace), allowing customers to generate quality videos simply from their news content, social posts, live sports events, and even statistical data in minutes. The collaboration with Google Cloud will enable more businesses around the world to access GliaStudio's AI video…

Atos Expands Strategic Partnership With Google Cloud to Enable Oracle Database Customers to Benefit From Google Cloud Platform

Atos, a global leader in digital transformation, strengthens its strategic partnership with Google Cloud with two high-performance regional extensions of existing Google Cloud data centers in Frankfurt (Germany) and Ashburn VA (North America), to support Oracle database customers. These two regional extensions will be equipped with Atos’ high-performance BullSequana S servers and will enable Oracle database customers to run their workloads efficiently and effectively and benefit from Google Cloud Platform (GCP). Atos brings…

Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world of data analytics, I am sure you have your Google Analytics all set up with the right set of goals and events firing, giving you a snapshot of how your website…

Yappa Selected by Google for New Business Scale Sales Program

First audio/video social commenting tool selected by Google for its new prestigious program Yappa World Inc., a Southern California startup and provider of a free audio and video commenting tool, announced that Google has selected Yappa to be included in its New Business Scale Sales program. Google's New Business Scale Sales program identifies promising companies that offer innovative technological ideas and tools. Google then immerses these companies in a complete and…

AR/VR Headsets Return to Growth in the First Quarter As New Models and Use Cases Restore Momentum to the Market, According to IDC

The worldwide augmented reality (AR) and virtual reality (VR) headset market returned to growth after a year of decline as global shipments during the first quarter of 2019 (1Q19) reached 1.3 million, up 27.2% from the same quarter last year. The overall AR/VR market has begun to grow again thanks to a surge in shipments of standalone head-mounted displays (HMDs) and tethered HMDs that helped to offset the decline in the low-end, screenless viewer segment, according to the International Data Corporation (IDC) Worldwide…

Telefónica to Offer Google Cloud Solutions to Companies Around the World

The agreement between the two companies will allow Telefónica to reinforce its multicloud offering to companies with the inclusion in its catalogue of Google Cloud Platform, G Suite, Google Cloud Interconnect and Chrome Enterprise Telefónica Business Solutions, a leading provider of a broad portfolio of integrated communication solutions and digital services for the B2B market, has announced a strategic agreement with Google. This new agreement will help companies accelerate their transition to the cloud, reduce costs and…

Ksquare’s Google Analytics Connector 2.0 for Mulesoft 4.X Provides an Out-Of-The-Box Solution to Integrate Your Google Analytics Data…

Developed by Ksquare, the Google Analytics Connector for MuleSoft allows the user to design, build and integrate Google Analytics data with Mule Flows. The Google Analytics Connector enables your organization to have seamless integration of website analytic data with your enterprise applications to help with data decision making, advertising campaign evaluation, and more. The MuleSoft Google Analytics Connector comes out of the box with custom matrices layered on top of analytic data provided by Google. Easily design,…

Pixability Hires Ex-Google Executive Chris Woods as Chief Revenue Officer

Woods Will Lead Growing Global Sales Team as the Company Sees Increased Use of Its Powerful Software and Analytics Services for YOUTUBE, Facebook, Instagram and CTV Pixability, the leading provider of software and insights to target, optimize and deliver video advertising on YouTube as well as Facebook, Instagram and major Connected TV (CTV) platforms like Amazon, announced the addition of Chris Woods as the company’s Chief Revenue Officer. Woods will apply over a dozen years of sales experience to Pixability’s…

Exasol Announces Availability on Google Cloud Platform

Exasol’s In-Memory Analytics Database Is Now Available on Google Cloud Platform with 24/7 Enterprise Support Exasol, the analytics database, announced immediate availability of its database as an enterprise-grade pay-as-you-go offering on Google Cloud Platform. The new offering delivers a high-performance, consumption-based cloud data warehouse and data analytics solution for global enterprise customers on demand. @ExasolAG's in-memory analytics database now available on Google Cloud The new solution enables businesses…

How to Unlock Google Analytics’ Full Potential and See Remarkable Results

Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first step towards improvement, but it's far from the only step. Getting the most out of Google Analytics requires setting strategic goals, connecting them to…

Google Tag Manager Announce ‘Custom Templates’ for Coding-Free Marketing and Analytics

Google Marketers Can Now Leverage a New Set of Features in Google Tag Manager and Tag Manager 360 - It's Called 'Custom Templates' Google has announced a fascinating development for all Google Marketing customers. The new product is called Custom Templates which showcases Google Tag Manager's paradigm shift toward delivering a coding-free experience to all website analytics and website marketing teams. By using Custom Templates, Google users can safely close the gap between IT skills and marketing strategies. In…

Findy, The App Bold Enough to Take on Google

The First Community-Driven Search App That Puts the User First Is Now Available to Download on Any Ios and Android Device Fandy, the first and only smart mobile browser for consumers, has announced plans to take back your rights to democratize and decentralize web search – by taking on a little company called Google. Findy co-founders Aaron Rosenthal and Jason Phillips saw an opportunity to declutter and un-sponsor the web experience, refining the way users search, explore, and discover. "We reverse-engineered the…

Facetune2 Joins the Google Play Store, Following the Incredible Success of iOS App

Popular Photo Editor by Lightricks Isn't Just for iOS Users Anymore Lightricks, developers of award-winning apps designed to bring creativity to everyone, announced today the company is making the next generation of its celebrated app, Facetune2, available to Android users. The new availability on the Android Platform will empower every smartphone user to achieve their professional-grade photo-editing goals from the palm of their hand, further fulfilling the company's mission to democratize creativity. Facetune2 is…