Ionic Machina and Google Cloud’s External Key Manager Make the Cloud Simple to Trust

Mitigate Cloud Risk and Accelerate Innovation With External Key Manager Machine-scale data protection provider Ionic announced it is a launch integrator for Google Cloud's External Key Manager, a new offering that manages cloud risk and privacy by externalizing positive control over how cloud data, services and workloads are handled. With this integration, Ionic Machina gives Google Cloud customers external encryption key management, attribute-based access controls (ABAC), real-time policy enforcement, and auditable…

BridTV Announces ‘Ads Marketplace’ Powered by Top-Tier Ad Demand

Bringing video technology to new heights with a powerful video ad system called, Ads Marketplace. Publishers and advertisers combine their efforts to deliver top-quality services for their respective partners. BridTV video platform is the bridge that brings them together. The new tech earned the support and expertise from top-tier ad providers, including Google AdX, SpringServe and Verizon Media Group. Thanks to these new-found partnerships, our service now enables high-tech features like Dynamic Allocation. Each…

Atos Transforms Melitta North America’s Value Chain with SAP S/4HANA on Google Cloud Platform

Atos, a global leader in digital transformation, announces a contract with Melitta North America, a premium coffee company, to transform its existing enterprise resource planning (ERP) environment by implementing SAP's S/4HANA. Atos will bring its experience on S/4HANA transformation with a focus on industry expertise and Google Cloud Platform. This will enable Melitta to streamline efficiencies and processes, integrate information, especially financial data, to foster growth, and to keep data safe and regulated with…

Actifio to Lead VMware User Group Webcast with Google Cloud Platform

WHO/WHAT: Actifio, the pioneer of multi-cloud copy data management software, will be presenting a webcast, in partnership with Google Cloud Platform, that will elaborate on how to best protect SAP workloads running VMware in Google Cloud. In this webcast, Vijay Ramaswamy, Actifio VP of Product Marketing, and Alison Hettrick, SAP Solution Consultant Team Leader for Google Cloud, will elaborate on best practices for protecting SAP workloads in VMware environments. They'll touch upon numerous examples, including:…

IAS Partners with Mindshare and Google Marketing Platform to Achieve over 99% Brand Safety and Suitability on YouTube for Diageo

The need for advertisers to get brand suitability right in digital environments has never been more important. Integral Ad Science (IAS), the global market leader in digital ad verification, along with Mindshare and Google Marketing Platform were able to achieve over 99 percent brand safety and suitability on YouTube in a case study for global beverage leader, Diageo. With billions of hours of digital video content watched per day on YouTube, there exists a significant opportunity to reach highly engaged audiences. At the…

Adswerve Expands Team with Two New Appointments

Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services Adswerve, a leading Google Marketing Platform Consultancy and Partner, announced that it has added two new directors to its team. The former Google executives, Lucinda Nieto and Peter Crofut, extend the company’s domain expertise, service and support for Google Marketing and Cloud solutions and services. Adswerve Expands Team with Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics…

Banking and Payments Sector Leads Disruptive Tech Partnership Landscape Between 2016 and 2019

The advent of new technologies is rapidly disrupting the value chain of all sectors. Companies are increasingly forming partnerships with start-ups to better serve their customers. Against this backdrop, the banking and payments sector led the disruptive tech partnership landscape between 2016 and 2019, according to GlobalData, a leading data and analytics company. GlobalData’s Disruptor Database, which analyzes and showcases technology partnership activity across companies and sectors, reveals that driven by artificial…

Will Google’s Fitbit Acquisition for $2.1 Billion Chart New Territories in Connected Data Collection?

Google on Friday announced that it entered into an agreement to acquire Fitbit, a leading wearables brand. The acquisition would be worth an estimated USD 2.1 billion. Google’s Senior Vice President for Devices & Services, Rick Osterloh, said that that the acquisition would help Google spur innovation in wearables.  He said that the data from the devices will not be used for Google ads. The company will be fully incorporated to Google and will not be maintained as a separate entity. Also Read: Monetate Acquired!…

Tinuiti Wins Google Premier Partner Award for Video Excellence

Agency Recognized for Expertise and Innovation with Google Video Ads Tinuiti, North America's largest independent performance-based digital marketing agency, announced that it has won the prestigious Google Premier Partner Award for Video Excellence. The honor recognizes Google's Premier Partners that have demonstrated expertise and innovation with Google Video Ads to drive business results. Tinuiti was also awarded as a finalist in the "App Excellence" category. Tinuiti earned the top honors by highlighting how it has…

NMPi Appointed by Draftkings to Lead Google Strategy and Media Buying

The digital marketing specialist will launch Sportsbook and Daily Fantasy Sports products via Google Ads for the US sports entertainment, daily fantasy and betting operator Digital marketing agency, NMPi by Incubeta, announces that following a competitive pitch, it has been appointed by DraftKings, sports technology and entertainment company, to launch its Google advertising strategy. NMPi will be delivering campaigns globally across paid search, display, YouTube and Universal App Campaigns (UAC). Out of DraftKings’ main…

How to Prime Your Content for Shoppable Social Ads

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

An Overwhelming Percentage of Americans Think Money Drives Google’s 1st Page Ranking

If you are struggling to get to the first page of Google Search results, you must read what IronMonk Solutions just found out in its survey of 2000+ American respondents. An astonishingly high percentage of Americans feel that Google Page Ranking is a monetized game. 50.6% of respondents believe that it is most likely that websites would pay Google to rank on the first page during a search for a product or service. The survey results appear to highlight an increasing distrust that the average American has towards big tech…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

How Google’s Rising Trust in Machine Learning Affects Ad Buys

Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to adjust their habits in order to make the most of them. The first change involves close variants. In the beginning, Google’s engine rolled out close variants on exact-match keywords, so that your keywords would be eligible for queries with essentially the same meaning. The most common…

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners  RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ad. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The…

Google Bids Goodbye to the Average Position Metric

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired to make way for ‘prominence metrics’, made up of Impression Share and Impression Rate, which have been being phased in since November 2018. In the Digital Age, Why Has Content…

Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant

Integration allows restaurant brands to access direct traffic from Google’s platforms Olo, the leading digital food ordering platform for the restaurant industry, announced that it is working together with Google to enable customers to order directly from restaurant brands across Google Search, Maps and the Google Assistant. The integration allows Olo’s network of more than 70,000 restaurant brand locations to be enabled on Google’s platforms so that consumers can order directly on Google from Search and Maps. Users can…

I-ON Communications Co., Ltd. Announces Google Contacts Management Service “Contact Editor” Release

I-ON Communications Co., Ltd. a wholly-owned subsidiary of I-ON Digital Corp., a Seoul, South Korea based global enterprise software company focused on delivering leading digital experience, CMS, unstructured data management and digital marketing solutions and services to mid and large private and public sector enterprises, is pleased to announce the release of Contact Editor, a Google contacts management solution. As an enterprise-class data management expert, I-ON Communications developed and is ready to launch a new…

Voleo Doubles Registered User Base with Google’s Digital Strategy Program

Voleo Trading Systems Inc., provides a further update on user acquisition as it reaches the three month milestone with Google’s Digital Strategy program. Voleo has been advertising through Universal App Campaigns since mid-June and has more than doubled its registered user base over that period. Thomas Beattie, CEO of Voleo, commented, “Voleo has surpassed eight thousand registered users in the United States, which more than doubles the base we had just three months ago. Google’s paid traffic kicked off the biggest cycle of…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…